Cars & Concepts
BMW 7er und Alfa Romeo Giulia begeistern: Emotionen und Exzellenz im Neuwagen-Erlebnis laut J.D. Power Studie
According to a study, the BMW 7 Series is the most emotionally appealing new car on the market. J.D. Power and American consumers indicate that the Alfa Romeo Giulia is the most thrilling 'new' sedan to hit the scene. How do you feel when you pick up your brand-new car? The initial period can be akin to a budding romance, filled with growing excitement. This is due to the new features you come across and the subtle design elements that catch your eye for the first time.
Initial emotions may not be the ultimate determinants of a buyer's long-term satisfaction, but they still play a significant role. There are individuals, such as the Americans at J.D. Power, who quantify these early impressions within the first few months post-purchase, assessing macro categories like design, performance, safety, usability, comfort, perceived quality, and more.
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The compilation of the "most exciting" new cars sold in the United States is based on various tangible and intangible factors. Segment-wise rankings are largely led by Asian, especially Korean, brands. However, BMW makes a notable appearance with three models, alongside Porsche and an Italian contender, the Alfa Romeo Giulia.
The acronym "Apeal" represents the Automotive Performance, Execution and Layout study, which is a gauge created by J.D. Power. This indicator is designed to evaluate to what degree each new vehicle delivers satisfying and rewarding experiences in terms of its design, performance, safety, ease of use, comfort, perceived quality, and other aspects. The information is gathered from owners' evaluations three months post-purchase.
The vehicle model in question is the Alfa
BMW 3 Series
As mentioned earlier, the Alfa Romeo Giulia secured the top spot in the "Premium Compact Car" category, outperforming the Lexus IS and the BMW 3 Series, which came in second and third respectively. The vehicle lineup also included models such as the Mercedes C-Class, Tesla Model 3, Volvo V60, Audi A4, Audi A5, among others.
The classification by J.D. Power included, of course, various categories and an overall winner: the BMW 7 Series. This premier Bavarian model stands above all its competitors.
Further information on the BMW 7 Series:
It's also worth mentioning the presence of the Alfa Romeo Tonale, which ranks third in the small premium SUV segment, trailing behind the Genesis GV60 and the BMW X1.
BMW 760i with All-Wheel Drive
Here are the rankings in the different categories.
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