Moto GP
Red Bull’s Kelly Brittain Takes the Helm of MotoGP’s Global Marketing in a Strategic Move to Expand Fanbase
MotoGP has created a new position in global marketing, which will be held by Kelly Brittain, the communications director at Red Bull.
MotoGP has revealed that Kelly Brittain, presently serving as the Brand & Communications Director at Red Bull Technology, is set to take up the role of Managing Director of Global Marketing with Dorna Sports.
Ms. Brittain is set to start her position as the Managing Director of Global Marketing when the 2025 season commences. She will be under the supervision of Dan Rossomondo, who took on the role of Chief Commercial Officer with Dorna at the start of the 2023 MotoGP season.
Besides her ongoing role at Red Bull Technology, a position she’s occupied since 2021, Ms. Brittain brings with her a diverse background from her time at Mitchells & Butlers, Samsung, Telefonica (O2) UK, and DAZN.
"Ms. Brittain expressed her excitement, stating that MotoGP rightfully holds a prestigious position in the world of sports. She is looking forward to collaborating with the team to enhance the sport's reputation and to grow its fanbase around the world."
"Everything begins with the supporters; grasping the reasons behind their involvement and what they gain from this sport."
"Our goal is to expand this worldwide to foster brand development, which involves increasing MotoGP's exposure through various media, cultural areas, and among populations the sport has not yet engaged with."
Impressive groundwork has been established in various areas including engaging with fans, managing customer relationships, utilizing social media, and maintaining solid connections with both teams and promoters.
"Our goal is to expand upon our current efforts, eliminating obstacles that hinder participation and development. The sports environment has seen tremendous expansion, offering numerous opportunities for engagement to both newcomers and long-standing enthusiasts through various means such as content, an increase in social media platforms, merchandise, and partnerships with brands."
"Striving to enhance MotoGP to its fullest potential is truly thrilling, and it's an honor to become part of this outstanding team to spearhead the upcoming phase of expansion and achievement."
Dorna Sports' Chief Executive Officer Carmelo Ezpeleta expressed his enthusiasm, saying, “It's a pleasure to have Kelly [Brittain] join the MotoGP team. As we embark on shaping a new chapter for the sport, our primary emphasis lies on marketing and promotion, with a dedicated commitment to prioritizing our existing and prospective fan base at the heart of our initiatives. We are confident that establishing this novel position and bringing on board someone of Kelly's calibre will significantly benefit us.”
"MotoGP stands as an international entity, boasting a following of half a billion enthusiasts, yet our ambitions stretch further. We recognize the value in cultivating a diverse viewership and are committed to assembling a team that mirrors a variety of experiences, backgrounds, and skills. This approach is key to our goal of broadening the reach of this remarkable sport."
"Kelly is a significant advantage for our team, boasting a solid history of accomplishments, and contributes greatly. Through getting acquainted with her throughout this procedure, we’re confident she will add not only professional expertise and knowledge but also be an incredible collaborator as we strive to establish MotoGP as a universally recognized brand."
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