Cars & Concepts
China’s GWM Wey 03 Debuts in Germany: A New Taxi Contender with a Free Complete Package Offer
GWM Wey 03 (2024) introduces a new taxi model for the German market
A promotional offer of a free full package aims to save on expenses and bureaucratic trips
With Mercedes bowing out of the German taxi market with its E-Class, cab drivers were left wanting. However, a substitute is arriving from China in the form of the GWM Wey 03, an SUV that combines electric and conventional engine power.
During the International Motor Show (IAA) in Munich in September 2021, Great Wall Motor unveiled the model designated for the European market, known as the Wey Coffee 02. Before its market launch in the spring of 2024, a decision was made in Europe in November 2023 to rebrand the product line. Starting in 2024, the Wey Coffee 02 was rechristened as the GWM Wey 03.
Photo Gallery: WEY 03
O! Automobiles Ltd., in charge of distributing GWM's lineup in Germany, is now offering a taxi variant of the GWM Wey 03. Haberl Electronic Inc. & Co. KG, specialists in modifying special-purpose vehicles, will handle the installation of the necessary equipment as well as provide customer support. The full upgrade package will be available at no cost to the final consumer until December 31, 2024.
The taxi package not only includes basics such as the taxi meter and alarm, or the LED roof sign, but also offers an optional full taxi wrap. The package also comes with conformity assessment, tariff setting, and compliance with BoKraft and DGVU regulations, eliminating the need for taxi companies to make additional trips to regulatory agencies.
Johannes Brandenburger, Managing Director of O! Automobile, expressed his enthusiasm about the expansion of their business model through the introduction of the taxi variant of the Wey 03. He highlighted that this move will boost the presence of GWM models on the roads in Germany.
Our partnership with Haberl Electronic ensures that we can provide our taxi clients with a robust plug-in hybrid vehicle equipped with essential, high-quality features, while also guaranteeing a smooth ordering process, initial setup, and ongoing support.
Additional Information on Taxis:
Taxi operators are expected to benefit from the significant electric range of up to 139 kilometers in terms of reduced operational costs. The Wey 03 is available in two trim levels: PREMIUM, starting at a recommended retail price of €47,900, and LUXURY, starting at €51,900 for the 2WD version and €55,900 for the 4WD variant.
The Wey 03, as per GWM, enhances long-distance travel with features such as smart voice control, seamless smartphone integration through Apple CarPlay and Android Auto, and a multifunction steering wheel designed for easy use. Standard equipment also includes a 360-degree surround camera to simplify parking and promote careful driving, along with a Head-Up Display that casts crucial driving data onto the windshield, reducing distractions.
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