Apple’s Latest Innovations: How the New iPhone, AirPods, and Apple Watch Aim to Elevate Your Tech Experience

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The Effectiveness of Apple's Smart Features: Insights from the Upcoming iPhone

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On Monday, Apple dazzled the tech world with one of its high-profile media showcases. The event was a platform for unveiling the latest iterations of its flagship products: iPhones, AirPods, and Apple Watches. While the updated designs remain true to Apple's established aesthetic, the company introduced a few innovative features. Notably, the Apple Watch now includes a function for detecting sleep apnea, and a new capability transforms AirPods Pro into makeshift hearing aids instantly. Additionally, Apple is eager to excite consumers with the upcoming Apple Intelligence capabilities in the iPhone, promising advanced AI features set to roll out in the coming month.

This week's episode of Gadget Lab features a discussion with WIRED's product review editors, Adrienne So and Julian Chokkattu, who come on board following Apple's "Glowtime" event to delve into the major announcements from Cupertino.

Episode Summary

Here's a summary of all the Apple updates from this week. Check out Julian's pieces in WIRED discussing the integration of AI in the iPhone 16 and helping you decide which iPhone 16 variant suits you best. Explore Lauren's analysis on whether Apple's commitments to AI will translate into increased iPhone sales. Discover Christopher Null's article on the potential impact of AirPods Pro on the hearing aid market. Stay updated with all of Apple's developments on WIRED.

Suggestions

Adrienne suggests the book Status and Culture authored by W. David Marx. Julian suggests the action film Monkey Man featuring Dev Patel. Lauren suggests seeking recommendations for a quality chair to alleviate her back pain. Mike suggests checking out Manning Fireworks, the latest album from artist MJ Lenderman.

Adrienne So's Threads handle is @adso_sheehan, while Julian Chokkattu is reachable at @julianchokkattu. You can find Lauren Goode at @LaurenGoode and Michael Calore at @snackfight@heads.social. For general inquiries, contact the main hotline via @GadgetLab. Boone Ashworth, who can be found at @booneashworth, produces the show. The theme music is the work of Solar Keys.

Listening Guide

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Transcript Note: Please be aware that this transcript was generated by an automated system and may include inaccuracies.

Michael Calore: Lauren, can you hear

Lauren Goode: Mike.

Michael Calore: Are you looking forward to the latest iPhone release? Do you plan on purchasing it?

Lauren Goode: Are you wondering if I share your level of enthusiasm? Probably not. I just switched to the iPhone 15 a year back.

Michael Calore: Understood.

Lauren Goode: It might have been a year or several months back, I'm not quite sure. No, I don't believe so. How about you?

Michael Calore: Actually, my preference leans towards Pixel devices primarily.

Lauren Goode: Really, is that so?

Michael Calore: Perhaps, yes.

Lauren Goode: Do you prefer using Android?

Michael Calore: That’s the reason they pair us for the show, to ensure we present both perspectives.

Lauren Goode: Exactly, the obstacle.

Michael Calore: Indeed, that's correct.

Lauren Goode: Inherent Resistance.

Michael Calore: I won't be purchasing one myself. However, I'm aware that the AI capabilities of the new iPhone are generating a lot of buzz. Having experimented with the AI functionalities on the Pixel, I'm not convinced that these features alone justify an upgrade for either smartphone.

Lauren Goode: Additionally, isn't it true that many of the AI capabilities won't be available until next month, or in some situations, not until the following year?

Michael Calore: Indeed, that's a topic we'll need to discuss.

Lauren Goode: I find it absolutely thrilling. Let's proceed.

Michael Calore: We should go ahead.

Lauren Goode: Let's make this enjoyable.

[Theme music for Gadget Lab begins]

Michael Calore: Hello, all. Thanks for tuning into Gadget Lab. My name is Michael Calore, and I oversee consumer technology and culture at WIRED.

Lauren Goode: And my name is Lauren Goode. I hold the position of senior writer at WIRED, specifically within the business section.

Michael Calore: This week, we're accompanied by WIRED's review editors Adrienne So and Julian Chokkattu. Greetings, Adrienne.

Adrienne So: Greetings.

Michael Calore: Greetings, Julian.

Julian Chokkattu: Greetings.

Michael Calore: It's great to see both of you again, and a warm welcome to the Bay Area. We're thrilled to have you join us in the studio.

Julian Chokkattu: We appreciate the invitation. This month has been quite hectic.

Lauren Goode: It seems like you all were just with us, especially since the Google event just took place.

Julian Chokkattu: Indeed.

Lauren Goode: Absolutely.

Julian Chokkattu: Around three weeks back.

Lauren Goode: Just a few days ago, you had the chance to enjoy the remarkably bright and warm conditions in Cupertino.

Julian Chokkattu: I'm becoming accustomed to the erratic changes in the weather.

Michael Calore: Today, we brought you to the misty city of San Francisco for this recording. Thanks for joining us. This episode is all about Apple, as we've either viewed, participated in, or endured yet another grand media event by Apple. Julian and Adrienne, you two were present in Cupertino for the spectacle. Meanwhile, Lauren, our producer Boone, and I were back at the office, catching the event either through YouTube or Apple's own site. Lauren, you didn't watch it on YouTube, right?

Lauren Goode: I gave it a go. However, there was a noticeable delay. That's when Boone suggested, "Take a look at Apple's website." Suddenly, the delay dropped to just three seconds, at most seven seconds.

Michael Calore: That's actually pretty good. I was only a couple of minutes slower than everyone else.

Lauren Goode: Indeed, you're correct. The delay was quite significant.

Michael Calore: You see, it's—

Lauren Goode: It was hard to keep up; there were so many greetings. It felt like a cycle of, "Hmm, why did this occur? Alright, fine. And then, another Apple Watch, and yet another. Alright."

Michael Calore: Absolutely. Definitely.

Lauren Goode: Certainly, agreed.

Michael Calore expressed his feelings by saying the event was thrilling yet somewhat predictable. The anticipation had been building, so the reveal wasn't entirely unexpected. Nevertheless, when a corporation of such colossal size and influence, occasionally recognized as the leading global company, introduces what's considered the paramount smartphone, the foremost wearable device, and the top-tier headphones in the market, it's undoubtedly a significant occasion.

Lauren Goode: This is a significant matter.

Michael Calore confirmed that the company announced the release of the iPhone 16 in both standard and professional versions. Additionally, a new Apple Watch and AirPods were introduced, alongside considerable talk about Apple Intelligence.

The key issue heading into the event centered on whether the AI capabilities would enhance the appeal of the new devices, potentially motivating consumers to upgrade. In the latter part of our discussion, we'll delve into whether this expectation was met and if the appeal of Apple's smart features justifies an upgrade. However, before we dive into that, let's take a moment to review the products and gauge the overall atmosphere. So, where do we kick things off? Should we begin with the event details or dive straight into discussing the smartphone? Which topic sparks more interest?

Adrienne So mentioned that she and Julian had a discussion the previous day regarding the typical excitement trajectory experienced at live events, specifically referencing the Apple Event. She explained that initially, one's enthusiasm builds upon hearing all the rumors, leading to a tempered expectation due to the lack of surprises. However, upon arrival at the event, the sunny environment coupled with the glamorous, Hollywood-like atmosphere, filled with loud sounds and glossy, black visuals, reignites the excitement, creating a palpable sense of hype.

I greeted Tim Cook face-to-face, which left me thrilled. Being a journalist, these moments still catch me off guard. Exiting the theater feels like snapping back to reality, much like a dog shaking off water. Attending an Apple Event still feels surreal to me, despite my experiences.

Lauren Goode: So, did Tim Apple acknowledge your wave?

Adrienne So: Lauren, I'm almost certain he was staring directly at me. I'd say there's an 80 percent chance our eyes met. It sent a shiver through me.

Julian Chokkattu expressed that it's time for them to move on from the overly polished presentations they've been opting for since the pandemic started. He believes this format lets them drag on unnecessarily. According to him, the event didn't require a two-hour duration, making it one of the lengthiest keynotes in recent times.

Michael Calore: The duration was 99 minutes, actually 98 minutes.

Julian Chokkattu suggests that because it's possible to film everything from a distance, they tend to include too much content. He noted that there was a considerable amount of repeated information from WWDC, particularly regarding Apple's intelligence features, implying that this repetition could have been trimmed down for brevity.

Michael Calore: Absolutely.

Adrienne So expressed her enthusiasm to Lauren about the possibility of witnessing live AI demonstrations, especially after experiencing the captivating ones from Google. She humorously fantasized about the idea of Tim Apple asking Siri to create a "Genmoji," admitting that her creativity was at a loss when trying to envision the potential outcomes of such a scenario.

Lauren Goode: So-

Julian Chokkattu: Honestly, live events have their charm. They bring a touch of human element, particularly when things don't go as planned. It's somewhat entertaining to witness, though probably not as much for those involved, like when Google encountered some mishaps during their Pixel presentation.

Lauren Goode: The thought that they might return to live presentations and demonstrations was nothing more than my own wishful thinking. I didn't have any insider information or hints suggesting they'd revert to live events this year. It was simply me expressing my opinion that the prerecorded segments are somewhat dull. They lack the realness, the human touch, and the occasional stumbles and errors that come with live performances. I was essentially longing for the return to live events, although not overly so.

Michael Calore: Indeed. It seems we won't be returning to live presentations, at least in my view. Apple appears to… They insist on everything being impeccably presented and flawlessly executed, to the point that a live demonstration could really disrupt their flow.

Adrienne So mentioned that there's buzz about a new venue. It seems this place might have enough room to accommodate all the guests invited to the Apple Event, eliminating the need for videographers and others to remain in a separate area outside.

Michael Calore: Ah, the excess space.

Adrienne So expressed feelings of envy due to the extended duration of the presentation, during which lunch boxes were distributed to attendees in the extra seating area. Struggling with hunger, she humorously mentioned beginning to chew on the armrests of the leather chairs, stating, "I don't feel privileged. I feel sad and starving."

Michael Calore: Sadly, it's the cost of prestige. Let's dive into the topic of the phone, shall we?

Julian Chokkattu inquired, "Was there a phone present?"

Michael Calore: Yes, what caught your attention the most?

Lauren Goode: It seems we're a group prone to complaining, aren't we? Perhaps we ought to discuss the topic captivating the interest of millions worldwide.

Michael Calore: However, lunch was missing from the equation.

Lauren Goode: Exactly. Now, where did I put my boiled egg?

Adrienne So expressed feeling a strong sense of hunger.

Michael Calore: Thank you for enduring and being present, Adrienne. Now, Julian, as someone who handles the camera, and having analyzed the recent iPhones, I'm eager to know your thoughts on the camera control feature. Shall we refer to it as a button? Perhaps we should simply term it a shutter button?

Julian Chokkattu: Online discussions have surprisingly been divided over the authenticity of the button – it is indeed real and physically moves down when pressed. However, it also incorporates a feature reminiscent of 3D Touch, allowing for varied pressure sensitivity. This enables users to lightly tap the button to navigate through various camera functions such as zoom adjustments, aperture settings, and other similar options.

I'm not sure if it's a matter of adaptation, but I encountered some difficulty in smoothly navigating through the interactive section. It seemed to demand a high level of accuracy when manipulating it with a fingertip. However, it might simply be an aspect that requires familiarization over time. Interestingly, the timing of this experience appears to coincide with developments from Apple Intelligence.

It doesn't seem like the primary purpose of adding this button to the phone was merely to introduce a novel way to operate the camera. It appears to be more aligned with the concept of visual intelligence. The trend is shifting towards technologies like Google's Project Astra, where the aim is to use your phone's camera to have AI interpret your surroundings. It seems Apple is heading in a similar direction, potentially paving the way for a future device that you can wear. This device might feature a camera that conveys information directly to your ears. This functionality, while not overtly advertised, seems to be an underlying aspect of the feature. Initially, it might have been presented as just another way to use the camera, but upon further exploration of its capabilities in visual intelligence, it's clear that there's more to it.

Michael Calore: You're discussing the Project Astra feature from Google Lens, right? The one where you're outside a dining establishment, you hit the small camera icon, aim your phone at the eatery, and it displays the menu plus an option to book a table. Or when you direct it at a poster, it offers to schedule the event in your calendar?

Julian Chokkattu: Absolutely, it seems they're incorporating physical buttons for a reason. There's a heavy focus on the transformative potential of Apple Intelligence, almost as if they're saying, "Use your phone's camera to capture any information from your surroundings. Whether it's adding events to your calendar, setting reminders, or saving notes, this is the feature that enables it." It's somewhat reminiscent of a visual version of Siri. This approach aligns perfectly with Apple's vision for Apple Intelligence.

Adrienne So mentioned that she used the iPhone 16 the day before. She pointed out that the placement of the camera button is such that she frequently presses it by mistake, a situation exacerbated by having a case on the phone. According to her, navigating the device involves a sequence of scrolling and applying slight pressure before scrolling again, a process she finds less intuitive compared to her usual experience with Apple products.

Julian Chokkattu remarked that he was informed about a trend where it's quite effective to grasp the phone and utilize the back cameras for selfies, especially with the ultrawide lens, a method that has gained popularity among Generation Z. This was new information to him, but it seems to be a favorable technique. Interestingly, there were no enhancements made to the front-facing cameras this year. So, it seems that rather than improving the selfie camera, they might be encouraging users to opt for this alternative approach.

Michael Calore: Simplify the usability.

Julian Chokkattu: … turn your phone over. Yes.

Adrienne So has acknowledged that she has unintentionally been capturing self-portraits throughout the day.

Lauren Goode: Hold on a second. So, is this essentially just a button?

Michael Calore: Indeed.

Lauren Goode: People always tease me about my pronunciation of the word "button."

Michael Calore: Clicker.

Adrienne So: Click.

Lauren Goode: Is there anything else we should be aware of regarding the iPhone 16?

Michael Calore: No comment.

Lauren Goode: What else is important in that context?

Michael Calore: Essentially, it's set to receive all the Apple Intelligence capabilities in due time. Initially, it won't launch with the fundamental Apple Intelligence features, but these are expected to be rolled out within a month or so.

Julian Chokkattu: That was in October, correct.

Michael Calore: During the month of October.

Lauren Goode: Anything else?

Michael Calore: Essentially, it comes equipped with an upgraded processor, though-

Lauren Goode: Currently, we're all exchanging glances around the circular table, thinking, "Alright, a new processor, some fresh hues. It's larger."

Julian Chokkattu reports that the iPhone 16 has retained the Action button, maintaining its physical button form.

Adrienne So mentioned the features that allow it to function similarly to a traditional film camera, correct?

Julian Chokkattu mentioned that the 16 Pro series includes extra features… Apple often claims its smartphones are used in Hollywood film-making, though it's uncertain how widespread this practice actually is.

Lauren Goode: Wait a minute, I'll get Spielberg on the line.

Adrienne So: Days off.

Julian Chokkattu mentioned two significant updates. Firstly, users have the option to film in 4K at 120 fps, offering exceptionally smooth slow-motion videos with adjustable speeds. The second feature, known as Audio Mix, is quite impressive. It leverages the iPhone's microphone to capture audio alongside the video, allowing users to fine-tune the sound quality. One of the options, studio mode, was demonstrated to effectively eliminate background noise, making the subjects' voices in the video sound incredibly clear, as if recorded in a professional studio.

Following that, the introduction of cinematic mode brings a subtle enhancement of ambient sounds while maintaining a primary focus on what they term the center mix of the audio channel, emphasizing individuals positioned in the middle of the shot. This feature adds a film-like quality to the audio dialogue, showcasing an impressive capability of smartphones in mimicking professional audio effects. The advancements in smartphone technology, particularly in content creation, are undeniably improving year on year. It's a testament to the level of sophistication that Apple achieves with its features, unmatched in refinement by any other brand. However, it raises the question of how many users actually take advantage of these advanced features.

Adrienne So: Hold on a second. Pause for a moment. Let me interject here. I need to bring up something fascinating I discovered about Julian recently. It involves a fresh feature that allows you to overlay your voice notes-

Julian Chokkattu: Oh dear.

Adrienne So: … harmonious, along with your supporting tunes. Julian then became thrilled about the idea. I want to share with all our podcast listeners that Julian was part of his choir and is a singer, and we, the four of us, should form a band.

Lauren Goode: Absolutely. Julian, please grace us with a song.

Julian Chokkattu: Oh dear, I actually held the position of president for my high school choir.

Lauren Goode: Incredible. What was the name of the choir?

Julian Chokkattu: Initially, it was merely our school's choir, but we ascended to a more advanced group named Premiere. Our activities included performing at nursing homes and festive events. For entertainment, I often engaged in a hobby where I'd take a song's instrumental version and merge it with my vocal recordings using an audio editing application. However, a noteworthy update to the Voice Memos app simplifies this process remarkably. It allows for the instrumental track to play while you record your singing directly within the app, eliminating the hassle of transferring files. This innovation makes it incredibly easy to mix music right from your smartphone, bypassing the need for desktop software or external applications.

Michael Calore: That's wonderful.

Lauren Goode: Interesting. Now I perceive your voice differently. It totally clicks why your harmonious voice fits the podcast so well.

Julian Chokkattu: Actually, I am a-

Lauren Goode: Discovering that you're a vocalist.

Julian Chokkattu mentioned, "In New York, we frequent many karaoke spots, yet the number of songs I feel comfortable singing is quite limited."

Lauren Goode: The 1930s, in the Midtown area. Yes.

Julian Chokkattu mentioned, "… because I sing as a bass 2. This is why most pop music doesn't suit my vocal range…"

Michael Calore: Johnny Cash.

Julian Chokkattu: Agreed.

Michael Calore: Mastering every Johnny Cash tune is a must. Adrienne, before we take a pause, I'm eager to hear your thoughts on the timepiece since you're the go-to for Apple Watch insights at WIRED. What's your take on the latest, yet somewhat familiar, Apple Watches introduced this week?

Adrienne So expressed immense anticipation for the black version, initially expected last year. The disappointment was palpable when it failed to launch, leading to an emotional moment. However, the excitement was reignited with its announcement for this year. After getting a firsthand look, Adrienne couldn't help but describe the allure of the black variant using the term "mouthwatering" on several occasions. The device, crafted from aluminum and finished to a glossy sheen, stood out for her, especially against the popular demand for hot pink. Adrienne affirmed her preference, emphasizing the superior aesthetic of the Ultra 2's new black option over previous models like the titanium one.

The current trend in smartwatches is to mimic the appearance of traditional jewelry. The latest models feature larger displays visible from various angles, including one with a "Reflections" face that resembles a dazzling chandelier — at least, that's the closest comparison I can make. Additionally, we observed several elegant Hermes bands. It struck me that this watch, with its new metallic back, is intentionally styled to resemble jewelry, a design approach not commonly seen in many smartwatches thus far.

Michael Calore: They all seem to resemble plastic discs.

Adrienne So expressed that initially, smartwatches conveyed a message of interest in health. However, the latest Apple Watch seems to suggest a deeper concern for fashion, particularly in the choice of accessories, which she finds quite intriguing.

Michael Calore: As I observed the presentation, it dawned on me that I had actually been missing the way Apple tends to praise itself while discussing the elaborate design of even their tiniest components. They also mentioned the Milanese Loop.

Adrienne So: The Loop of Milan.

Michael Calore: This epitomizes the peak of Apple's self-assuredness.

Lauren Goode: Honestly, I'm not sure. To me, the peak of Apple's fashion statement was when they paired the gold Apple Watch with the Hermes Double Tour strap.

Adrienne So began, "I managed to-"

Michael Calore: Indeed. However, we're discussing a product crafted by Hermes. In contrast, this is a watch strap designed by Apple, and they never miss an opportunity to mention the challenges they faced in its creation.

Adrienne So: I did invest-

Michael Calore: Regarding the number of components it consists of and the sound it makes.

Adrienne So mentioned that she dedicated an incredibly long period to her briefing session. She recounted that while the Apple Public Relations team were outlining the product's attributes, somewhat dismissively phrased as, "These are the features, blah, blah, blah," she found herself thoroughly engaged, persistently interacting with the device by continuously clicking, describing the experience as unparalleled.

Michael Calore: Witnessing the click occur on the display, followed by the audible click sound within the video, I thought, "That just cost them $2 million."

Adrienne So expressed her comfort and assurance after engaging with a feature, saying, "Clicking on it, I instantly felt secure and correct." She highlighted that every year, Apple unveils something significant aimed at enhancing our lives. This year, the focus is on sleep apnea, a condition she believes is critical to address. Surprisingly, 80% of those afflicted aren't aware they have it. Apple is leveraging the watch's accelerometer and sophisticated machine learning algorithms to track users' sleep patterns over a 30-day span. Within a timeframe ranging from a month to six months, users could receive an alert indicating a potential diagnosis of sleep apnea. This condition, which is alarmingly prevalent, causes individuals to repeatedly stop breathing during sleep.

This could result in serious health risks, including strokes and heart attacks. It struck me that while there's so much buzz around Apple's AI and sophisticated machine learning capabilities, we've even covered how the Apple Watch was utilized in 2017 to identify sleep apnea through machine learning. It's fascinating. The most impressive and beneficial applications of machine learning seem to be those that… While I'm not particularly keen on creating highly personalized Genmojis, discovering whether my partner suffers from sleep apnea using this technology would be incredibly intriguing, to say the least.

Lauren Goode: Is that the external application we covered in our 2017 report?

Adrienne So was in the midst of saying, "No, it

Lauren Goode: Was that functioning in that way, or was it integrated from the start?

Adrienne So revealed that Apple initiated the development of algorithms aimed at detecting sleep apnea. She was informed that the tech giant has dedicated nearly five years or more to perfecting these sleep apnea detection algorithms.

Lauren Goode: Interesting.

Michael Calore: Absolutely.

Adrienne So expressed that sleep apnea stood out to her as a significant health issue, noting the widespread ownership of Apple Watches. She highlighted the cumbersome nature of sleep apnea diagnosis, which involves visiting a sleep center, being fitted with various monitoring devices, and spending a night in a medical facility.

Michael Calore discussed the high cost of certain treatments, noting that without comprehensive health insurance, younger individuals might find these expenses are not covered.

Lauren Goode: This innovation has the potential to preserve lives and salvage relationships.

Adrienne So: Indeed. Plus, it's-

Lauren Goode: My goodness. Has anyone here ever had to deal with someone snoring? Let's not even go there.

Michael Calore: Dealing with snoring is my reality. Yep, that's me.

Adrienne So: Do you start your day feeling like you've been hit in the face four times? Because that's my morning routine. Another topic I wanted to bring up regarding the health capabilities of the watch is the patent disagreement between Masimo Corp and Apple over blood oxygen monitoring, which you and I, Mike, covered extensively earlier in the year. I've never had a more uncomfortable discussion with a representative from Apple PR than when I asked about the inclusion of blood oxygen monitoring. It was as if everyone's gaze just shifted awkwardly to my right. Given Apple's vast resources, you'd think they could easily address this issue, yet the feature is still missing.

Lauren Goode: The opportunity was yours when you signalled to Tim Cook. You called out, "Tim."

Adrienne So expressed understanding, saying, "I understand, Tim."

Lauren Goode: "What's the status on oxygen saturation? You mention customer satisfaction, but what about oxygen levels?"

Adrienne So: Essentially, this feature has been around for quite some time, common in numerous other watches, yet Apple has refrained from incorporating it, presumably due to their reluctance to cover the legal fees or similar expenses.

Michael Calore: Certainly, I believe it's-

Adrienne So: Exactly, I don't practice law.

Michael Calore: Undoubtedly, the situation is far more intricate.

Adrienne So: Provide me with the appropriate individual. I'll place a phone call.

Michael Calore: Okay, it's time for us to pause for a bit. Let's go ahead and do that, and we'll return shortly.

I'm unable to

Michael Calore: Alright. What stood out to me the most from Apple's recent reveals was the immediate hearing aids.

Julian Chokkattu expressed that the second generation of AirPods Pro now offers functionalities similar to hearing aids. For individuals with mild to moderate hearing impairment, these devices can conduct a hearing examination and adjust accordingly, a development made possible by the FDA's 2022 approval of over-the-counter hearing aids. This means they can be purchased without a prescription, including from online retailers like Amazon. Over the last year, there has been a significant focus on hearing aid content, thanks to contributions from a specific expert. The market offers a wide price range for these aids, from as low as $100 to as high as $3,000. Given the immense popularity of AirPods, Apple's decision to incorporate hearing aid capabilities appears to be a strategic move to enhance their utility.

Many of the newer gadgets being released resemble Bluetooth earbuds, which logically aligns with current trends. It's impressive that these devices offer this functionality, eliminating the need for additional purchases. You may already own a pair of these earbuds, which now can be repurposed for alternate uses.

Michael Calore: So, we're talking about the second version of the AirPods Pro, correct?

Julian Chokkattu reviews the second iteration of the AirPods Pro.

Michael Calore: Generation two.

Lauren Goode: And they appear just the same-

Julian Chokkattu: Actually, they are identical.

Lauren Goode mentioned that the new AirPods have improved compared to the previous models. This means you could be an individual-

Julian Chokkattu: Additionally, this capability is expected to arrive later in the year. It's currently not accessible.

Lauren Goode: Understood.

Adrienne So expressed some reservations during the hands-on segment, notably regarding the product lineup. She pointed out the second-generation AirPods Pro, which includes features akin to hearing aids, and the AirPods Max, which are widely praised, particularly for their USB charging capability. However, she showed clear disappointment with the basic model AirPods, a product that historically hasn’t won her favor. She questioned why these are still on the market when they lack active noise cancellation without an additional fee and do not offer a hearing test function, expressing a sense of perplexity at their continued sale.

Lauren Goode: Could this be a case of traditional product distinction? I'm wondering-

Julian Chokkattu expressed his thoughts, noting a certain harshness in the pricing and features of the AirPods 4, which are priced at $129 but lack many advanced features, particularly active noise cancellation (ANC). To obtain ANC, one must spend $179. However, he pointed out that currently, it's possible to find quality earbuds with ANC for less than $100, which makes the pricing strategy for the AirPods 4 appear odd. Furthermore, Chokkattu highlighted that for a mere $20 more, at $200, one could purchase the second-generation AirPods Pro on sale, casting doubt on the rationale behind the pricing and differentiation of these products.

Lauren Goode: Absolutely, I can see the logic in that. Yes.

Julian Chokkattu observed that the decision to opt for this particular model is somewhat odd, especially when they could have offered quality earbuds for $129, incorporating the intelligent functionalities that have become standard in all other wireless earbuds.

Lauren Goode: Absolutely. That's a valid point.

Michael Calore highlighted a new feature of the earbuds, emphasizing their dual function as hearing protectors. By inserting the AirPods Pro, users can shield their ears from loud environments, as the devices are designed to dampen the surrounding noise while still allowing louder sounds to come through at a reduced volume. This means individuals can wear their AirPods to concerts and similar events for ear protection. Calore points out a shift in societal norms, where seeing someone with AirPods might no longer just mean a desire for solitude but could indicate they are using them for auditory protection or to better hear conversations. This blurs the lines of communication, as traditionally, earbuds have been a sign to others to refrain from engaging in conversation, potentially leading to confusing social interactions.

Lauren Goode: Given your frequent attendance at concerts and your background in music, would you be open to using them? Is that something you'd do for those reasons?

Michael Calore: Actually, I use Etymotic earplugs which cost me $20. They're fantastic for safeguarding my hearing. Plus, they're non-electronic, so there's no need for charging, and they lack USB-C or wireless charging capabilities.

Lauren Goode: Absolutely.

Adrienne So: You see, Mike, I attend concerts too, but I kept neglecting to bring earplugs, then found myself frantically asking, "Can anyone spare a dollar?"

Michael Calore: However, you consistently have your AirPods with you.

Adrienne So mentioned, "However, you never go without your AirPods."

Michael Calore: Indeed, that's a valid argument.

Julian Chokkattu mentioned that in New York, it's common to see people constantly using their AirPods for everything, from walking around to ordering coffee, without ever removing them. He expressed his discomfort with this trend, finding it somewhat awkward.

Michael Calore: Absolutely. Observing someone engage with a barista with their AirPods in just seems impolite.

Julian Chokkattu: Affirmative.

Michael Calore suggests, "Remove the earpiece when engaging with someone else in conversation," yet this advice is no longer applicable.

Adrienne So expressed that it's quite strange. She mentioned a ring discussed previously, possibly last year, which indicates someone's single status. Adrienne recalled Mike questioning whether the absence of a wedding ring wasn't sufficient as a sign. However, she countered by saying that nowadays, it's necessary to clearly state one's singleness.

Lauren Goode: Affirmative.

Adrienne So: It's identical, really. I plan to purchase a gadget that signifies, "Indeed, I'm paying attention to you, despite wearing my EarPods." All our ways of interacting socially are completely… It's like we've forgotten the norms of public behavior. Nobody seems to understand the etiquette anymore. Thank you.

Lauren Goode: So, that brings us to the end of our podcast.

Michael Calore: Actually, that's not the

Lauren Goode: You brought up a really good point.

Michael Calore: … Lauren, we're counting on your expertise to guide us to the finish line.

Lauren Goode: Insights Beyond Reviewing.

Michael Calore: You've been quite involved in reporting and have even authored an article on this topic.

Lauren Goode: Absolutely.

Michael Calore mentioned that prior to the event, numerous Apple enthusiasts online anticipated that Apple Intelligence would be showcased as an incentive for consumers to upgrade to the latest iPhone model. Could you provide us with an update on the current status of iPhone sales at Apple? Additionally, what are the expectations for iPhone sales in the upcoming cycle?

Lauren Goode: Indeed. To give some background, it's worth noting that around the world, smartphones are widespread. Many individuals own iPhones. However, the market for smartphones has reached a point of saturation. This means that Apple's potential for expansion is not as significant as it was during the mid-2010s.

In the past few years, Apple has occasionally reported a drop in iPhone sales from one year to the next, including across successive quarters. However, in the final quarter of 2023, the company experienced a strong holiday season. Despite this, it's clear that iPhone sales have been diminishing. Given this backdrop, some market analysts anticipated that the introduction of Apple Intelligence and its accompanying advanced processor would catalyze a significant surge in economic activity. This surge, expected after a period of stagnation, would manifest as a substantial increase in sales and revenue.

Some people argue, "Not really," suggesting that what's being referred to as Apple's Intelligence—which amusingly shares its abbreviation with AI—isn't about artificial intelligence at all, but rather a unique form of intelligence specific to Apple.

Michael Calore: Precisely. It's akin yet distinct.

Lauren Goode mentioned… regarding their exclusive, distinct private computing cloud.

Michael Calore: Indeed.

Lauren Goode emphasizes a unique approach to LLMs in their discussions, highlighting a distinct perspective. Analysts are predicting that the latest developments could trigger a wave of upgrades, noting that the current trend is for consumers to keep their phones for approximately four years. However, there's a counterpoint suggesting only modest growth is expected. This caution stems from potential delays in feature rollouts and uncertainties surrounding the iPhone's performance in China, a vital market for Apple.

Critics argue that, "Despite potential introductions of new AI features by Apple around October or the start of the next year, it's uncertain how users will receive or engage with these updates. The impact on the market remains a question." Apple consistently has its share of enthusiastic supporters. Dan Ives of Wedbush Securities, a well-known analyst covering Apple, often expresses a very optimistic outlook, suggesting significant growth is on the horizon. However, there are more cautious voices suggesting that while iPhone sales might see a positive trend, the growth could unfold gradually over a period.

Michael Calore: Exactly. It appears that Apple consistently finds new ways to market more iPhones, pushing the envelope a bit further with each new launch.

Lauren Goode: There are numerous elements at play here, correct?

Michael Calore: Indeed.

Lauren Goode: Consider how iPhones have slightly improved in terms of repairability. Nowadays, replacing a battery in your existing phone is a more viable option than purchasing a new one. It's not necessarily simpler, but it definitely saves money.

Michael Calore: It's possible to accomplish it on your own.

Lauren Goode: Having a smartphone is no longer considered a major status symbol.

Michael Calore: Indeed.

Lauren Goode: The reality is there will always be those who rush to get the latest gadgets, the ones we call early adopters or tech enthusiasts. They're eager for the newest devices. The influencers and content creators are keen on leveraging the advanced camera functionalities that Julian mentioned before. However, a significant portion of the population simply wants their devices to perform basic functions. They need it for messaging, video calls, emailing for work, and they always want to have a good camera on hand. For them, the concept of "good enough" truly suffices. What I'm saying is, the technological advancements we've seen have been revolutionary, transforming our lives dramatically over the last decade and a half to two decades. Yet, the pace of change has shifted. We're not just seeing small, incremental improvements anymore, especially with the rise of AI. But, AI itself is still in its early days, creating a sense of anticipation for what it might bring. People are now recognizing its potential indispensability in their lives.

Adrienne So pointed out, "You've overlooked something-"

Lauren Goode: That's my perspective. I'm unsure. So far, I haven't encountered a generative AI application that made me feel it's indispensable.

Adrienne So pointed out to Lauren that she overlooked an element in the sales analysis.

Lauren Goode: Absolutely.

Adrienne So: The issue is that the pink color is extremely intense.

Lauren Goode: The smartphone for this year?

Julian Chokkattu confirms that indeed it is.

Adrienne So remarked on the color choice, noting the departure from the usual subdued, elegant, and timeless design of iPhones. This year, she expressed surprise at the bold options such as pink and ocean marine, reacting with a sense of excitement.

Lauren Goode: I'm so clumsy that I always use a case on it, like the rubbery one I have now. It's like, wait, I'm about to mimic what the influencers do.

Julian Chokkattu suggests acquiring a protective cover.

Lauren Goode: Are we set?

Michael Calore: Indeed.

Adrienne So: It really gives off an ASMR vibe.

Lauren Goode: Absolutely, that's the case. It becomes all grimy, bizarre, and smeared. Whether it's sunscreen or foundation on your hands, once you grip the back of this phone with its leather texture, it feels utterly unpleasant and rough. Yet, despite that, its redeeming quality is its durability. Dropping it thrice daily hasn't impacted its protection. I purchased this iPhone, but its actual color is a mystery to me.

Julian Chokkattu: Oh, dear.

Adrienne So: Oh, dear.

Lauren Goode: Is it even worth trying to remove this now?

Julian Chokkattu: Affirmative.

Lauren Goode: Unlikely, I'd say.

Adrienne So: My situation is straightforward.

Lauren Goode: Actually, it's there to stay.

Adrienne So: It's right here with me.

Lauren Goode: My iPhone seems perpetually chilly, akin to it donning a jacket at all times. It's reminiscent of the cool environment of an air-conditioned workspace. I'm puzzled by it.

Michael Calore: Can you tell me what color it is? I'm curious.

Lauren Goode: In my opinion, it's black. In fact, I made the purchase myself. Therefore, I recall it was in January when I acquired it, as I visited the Apple Store and picked up the Apple Vision Pro during the same trip.

Adrienne So responded affirmatively.

Lauren Goode: However, it was clear to me that I would be sending back the Apple Vision Pro, and equally clear that this gem was staying with me.

Michael Calore: It's dark in color.

Julian Chokkattu: Ah, it's in a shade of black.

Lauren Goode: Hold on, it seems like the sound is turned down.

Michael Calore: It's a dark hue. Oh, my apologies.

Lauren Goode: Dull finish.

Michael Calore: The clock strikes twelve.

Lauren Goode: The finish is a matte midnight. That's it.

Adrienne So: To me, Lauren, it seems like an opportunity that was overlooked.

Lauren Goode: To simply bend it in this manner?

Adrienne So: Actually, it's pink.

Lauren Goode: Ah, aiming for the pink one, indeed.

Michael Calore did not bring up the Apple Vision Pro.

Adrienne So expressed simply with, "Oh

Julian Chokkattu: That's incorrect. Absolutely not.

Michael Calore mentioned, "It seemed as though-

Lauren Goode: I noticed someone mention it briefly, but it slipped past me.

Michael Calore: The camera control allows for the capture of spatial images.

Lauren Goode expressed, "That's exactly what happened."

Michael Calore: They then presented an individual viewing three-dimensional images through the Apple Vision Pro.

Julian Chokkattu: Frequent discussions on spatial concepts.

Michael Calore: Essentially lounging on their sofa, leaning their torso from one side to the other by roughly 10 degrees to perceive the depth in the image. That's all there was to it.

Julian Chokkattu: There's one aspect I'm curious about, referring back to our discussion on whether the appeal of Apple Intelligence will motivate upgrades. Occasionally, certain functionalities gain traction well after a device's release, possibly sparked by social media buzz, leading to a widespread "I have to check this out" moment. One feature falling within the scope of Apple Intelligence that caught attention is Genmoji, which is…

Lauren Goode: Honestly, I'm quite thrilled about it.

Julian Chokkattu: Indeed, it's the capability to create personalized emojis through specific keywords. For instance, they showcased a cowboy frog emoji. This seems like the type of feature that, in six months, someone will excitedly share a quirky emoji they've crafted to send to a friend, sparking a widespread "I must have this" reaction. However, the catch is that this feature requires owning an iPhone 15 Pro or any model from the iPhone 16 lineup. It appears to be Apple's clever, albeit not very subtle, strategy to compel upgrades by making such exclusive features available only on newer devices.

Adrienne So: Absolutely. I transitioned to using an Android device for about a month or two, then switched back to an iPhone for a specific occasion. In doing so, I realized I had left behind my extensive collection of stickers, which oddly enough, includes ones of my children's teachers that seem to fit perfectly in any situation, wherever I am.

Lauren Goode: I'm eager to find out what it comes up with for Snackfight. What will it come up with when I enter Snackfight? It's like you're-

Michael Calore: Chances are, it's not going to allow that action. It's likely to reject it, citing the content as sensitive.

Adrienne So emphasizes the necessity to-

Lauren Goode: Due to the term conflict.

Michael Calore: Absolutely.

Lauren Goode: It suggests aggression.

Michael Calore: Absolutely.

Adrienne So: As if two pretzels were engaged in a fistfight.

Michael Calore is excited about the potential for a movie based on Genmojis. He imagines a scenario where a creator's Genmoji becomes a sensation, capturing the attention of the masses, which subsequently leads to the creator inking a deal for a film adaptation.

Lauren Goode: Then, I'm permanently disconnecting from the internet.

Michael Calore: It's inevitable.

Lauren Goode: That's the instant.

Michael Calore assures that it will occur.

Adrienne So: Additionally, we have the capability to observe the Genmoji in a three-dimensional perspective. This allows us to scrutinize it from every possible viewpoint.

Michael Calore: Hold on a moment. I have to ask, has anyone actually made a film using only emojis?

Adrienne So: Indeed, The Emoji Movie.

Michael Calore: Indeed, we have The Emoji Movie.

Julian Chokkattu mentioned, "Additionally, there was-"

Adrienne So: We both blurted it out at the same time, as if saying, "Obviously."

Lauren Goode: The simulation is genuine.

Julian Chokkattu: I saw a Broadway production named Emojiland.

Lauren Goode: Certainly not.

Julian Chokkattu: The emoji depicted was the grinning face with tear-filled eyes. This single character embodied various emoji designs and it was quite adorable.

Lauren Goode: Actual people were donning costumes that made them look like oversized, fluffy emoji characters.

Julian Chokkattu: They didn't exactly dress up… They didn't wear costumes. Instead, they embodied emojis, which was quite humorous and delightful.

Michael Calore: Our program is sponsored by Unicode.

Lauren Goode: I experienced things that were like bad dreams.

Adrienne So: Absolutely not. The emoji of the hand actually featured hands. It completely unnerved me.

Michael Calore: Alright. It's been an enjoyable and broad discussion, but before we stray too far, we need to pause. We must take a break so we can return and share our recommendations.

It seems there might

Michael Calore: Alright, let's move on to segment three. We'll shift our focus away from Apple now as we dive into our suggestions. Adrienne, why don't you kick things off?

Adrienne So mentioned that she initially had a different book in mind to recommend but ended up choosing another after Julian pointed out her continuous mention of it during their time together. The book in question is "Status and Culture" by W. David Marx, known for his previous work "Ametora," which explores how Japan excelled in adopting American denim and fashion styles, arguably outperforming Americans themselves. Adrienne found the book not only relevant to the Apple Event they were discussing but also a personal indulgence, as it delves into the reasons behind our preferences and how certain products communicate our social standing and tastes. It also touches on how individuals in high societal positions can make seemingly absurd choices that, paradoxically, enhance their perceived status.

However, if you're at a disadvantage, your capacity to defy norms decreases as you reach a lower status. There was also a detailed discussion on the preference for the iPod Shuffle over the Zune. This preference partly stems from the user experience associated with possessing an Apple product as opposed to a Zune, despite the Zune's superior functionality in some respects.

Michael Calore: Absolutely.

Adrienne So expressed her thoughts, indicating the piece was incredibly intriguing to her, yet she also experienced a sense of cliché while going through it. She described it as an insightful journey into understanding our preferences, which she found particularly relevant in the context of the occasion.

Michael Calore: Wonderful. I'll definitely need to check out this book.

Adrienne So: Actually, it was excellent. The event took place at the library. Unfortunately, my dog chewed off the back cover. I'll return it and hand it over to you.

Lauren Goode: You mentioned it's named Status and Culture, correct?

"Status and Culture: An Exploration" by W. David Marx, as Reviewed by Adrienne So.

Michael Calore: Fantastic.

Lauren Goode: Excellent.

Michael Calore: Julian, what do you suggest?

Julian Chokkattu suggests watching "Monkey Man," starring Dev Patel, which premiered a few months back. The film narrates the tale of a man confronting his past demons and seeking vengeance against those responsible for his childhood scars. Dev Patel's interest in the project stemmed from his desire to break into the action genre, a role many hadn't envisioned for him. Determined to change perceptions, Patel took matters into his own hands by participating in this film.

Jordan Peele contributed as a producer for the film. The cinematography is visually captivating. The movie also carries a deep layer of social commentary throughout. Besides, it's incredibly engaging to watch. Moreover, the presence of a brown-skinned lead in a major Hollywood action movie is a rare sight for me, excluding Bollywood where it's more common.

Michael Calore: Absolutely.

Adrienne So: The Immortals.

Julian Chokkattu: Absolutely. While Kumail Nanjiani did appear in The Eternals, which wasn't particularly impressive, this film stands out as worthwhile viewing.

Adrienne So devoted a significant amount of time to physical exercise.

Julian Chokkattu indeed took action.

Adrienne So: My apologies.

Julian Chokkattu achieved a very muscular physique. Similarly, Dev Patel also significantly toned his body and appears quite handsome in the film.

Lauren Goode: Adore the transformation.

Michael Calore: Absolutely. So it's available for streaming, correct? You can access it on all platforms?

Julian Chokkattu mentioned that it seems like it could be available on streaming platforms in the near future, although he's not certain.

Michael Calore: You witnessed it on the big screen.

Julian Chokkattu: Yes, I watched it at the cinema.

Michael Calore: Alright. Were you wearing a face covering?

Julian Chokkattu: Had I put on a mask?

Adrienne So: Julian, there's no need for you to respond. You're not obligated to reply.

Julian Chokkattu: I wasn't aware. I had no idea.

Michael Calore: I was wondering, as I recently wore a mask to the theater and realized I was practically the only one. It was an odd feeling, really.

Lauren Goode: Wow, unbelievable.

Michael Calore: A topic to be revisited in the future

Lauren Goode: Greetings, and welcome to the "Sanctimonious Pod."

Michael Calore: I'm aware.

Julian Chokkattu: I'm aware.

Michael Calore: Lauren, could you share your suggestion?

Lauren Goode: For those of you here, you may have seen me squirming awkwardly during the whole program. This wasn't due to any discomfort in discussing the latest iPhones. Rather, it's because I've entered the unfortunate phase of experiencing back pain.

Recently, I reached out on Threads seeking advice from others, and I made it clear that my intent wasn't to merely generate interactions, as often seen with engagement bait on Threads. My message was straightforward, expressing concern about my back pain, attributed to my inadequate home office chair, and inquiring about others' preferred seating options. This request is being extended through the podcast, a method I've utilized previously when I sought out suggestions for playlists. Now, I'm inviting listeners to share their top chair recommendations, especially suited for writers dealing with back discomfort. Interestingly, we are fortunate to have excellent seating options in our office, featuring chairs from Knoll.

Michael Calore: Indeed, ReGeneration.

Lauren Goode: Absolutely, they are fantastic. However, I make it a point not to take things from my workplace, so that's off the table for me. My back does tempt me, though. I've also recently begun utilizing the standing desk that belonged to Tom—our former colleague who moved on to a different publication. Now I'm thinking, "Alright, I'm going to make use of Tom’s standing desk." Additionally, I place a hot water bottle behind my back for relief. So, I'm trying everything I can, everyone, but if you know of any great chairs, I'm all ears for suggestions.

Michael Calore: Julian could be familiar with certain chairs.

Julian Chokkattu: Only a handful.

Lauren Goode: Absolutely. I was about to mention, we've actually put together a guide on WIRED.com. However, what I'm truly wishing for, to be completely frank, is for someone to suggest, "Hunt down this incredibly sturdy, simple woodworkers' chair at that specific store, without spending a fortune." You know, there are those who say, "You must have the gaming, yada yada yada, G2 Force Razer…”

Michael Calore: Absolutely not.

Lauren Goode expressed, "Pow wow, blah," to which I responded, "No, no I don't. That's the point." Indeed. Moving on. Therefore, please forward your suggestions via, perhaps, Threads. Avoid contacting me through Signal for this, as I need to reserve Signal for genuine sources. Okay, appreciate it, everyone. Mike, what do you suggest?

Michael Calore: I've got a music recommendation for you. It's a fresh album that was released this month. The artist hails from either South Carolina or North Carolina, I'm not quite sure.

Adrienne So hails from North Carolina.

Michael Calore: Apologies, Adrienne, but it's North Carolina.

Adrienne So: Absolutely, I adore this album and I'm thrilled you're suggesting it.

Michael Calore: So, we're talking about MJ Lenderman, a notable figure in the indie-rock scene. He plays with the group Wednesday and has collaborated with Waxahatchee. Beyond his group efforts, Lenderman has produced solo albums, including a live one that's received praise. His latest work, a studio album titled Manning Fireworks, is receiving acclaim. For fans of the indie-rock genre, especially those drawn to the sounds reminiscent of Pavement or Palace Music, and who appreciate a mix of laid-back yet clever lyrics, MJ Lenderman is an artist worth paying attention to. He's making significant strides in his career.

Adrienne So: You shared his "Wristwatch" track with me.

Michael Calore: Indeed.

Adrienne So expressed surprise, questioning why no one had composed a song about the Apple Watch previously, given its integral role in daily life. The shock that ensued from Taylor Swift's lyrics about using the Find My feature to track people's locations only highlighted this sentiment. So pointed out the irony in the reaction, noting that she could easily locate everyone through Find My at that very moment. Furthermore, she marveled at the Apple Watch's functionality, equating it to a compass, and enthusiastically acknowledged its impressive capabilities.

Michael Calore: Absolutely. What's fascinating is that the track "Wristwatch" from the album, while it references an Apple Watch, its meaning extends beyond just that.

Adrienne So mentioned, "Indeed, there is a specific literary term for this, which we ought to be familiar with, given our backgrounds in English literature, yet surprisingly, we aren't."

Michael Calore: Okay, great suggestions from everyone. And with that, our show comes to an end. So, I'd like to thank Julian and Adrienne for being with us.

Julian Chokkattu: We appreciate the opportunity to be here.

Lauren Goode: My thanks to everyone.

Adrienne So: I appreciate it.

Lauren Goode: That was incredibly enjoyable.

Michael Calore: We're grateful to everyone tuning in. Should you wish to share any thoughts, we're all accessible on Threads; details are in the show notes. Lauren is also available on Threads. Our producer, the outstanding Boone Ashworth, helps make this happen. Expect another episode from us next week. Until then, farewell.

[Outro music for Gadget Lab fades in]

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