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Apple’s Latest Innovations: A Deep Dive into iPhone 16, AirPods Pro, and Apple Watch Updates
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The Value of Apple's Smart Technology: Insights from the Upcoming iPhone
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On Monday, Apple orchestrated a high-profile media showcase, unveiling the latest iterations of its flagship products: the iPhone, AirPods, and Apple Watch. The design updates introduced in this new lineup maintain a sense of continuity with existing Apple aesthetics. However, Apple has introduced innovative functionalities such as the ability to detect sleep apnea through the Apple Watch and a novel feature that transforms AirPods Pro into makeshift hearing aids. Additionally, Apple is eager to generate excitement around the new Apple Intelligence capabilities of the iPhone, despite these advanced AI features not being available until the following month.
This week's episode of Gadget Lab features a discussion with WIRED's product review chiefs, Adrienne So and Julian Chokkattu, who come aboard following Apple's "Glowtime" event to delve into the major announcements from Cupertino.
Summary of Discussions
Here's a comprehensive summary of Apple's latest announcements. Explore Julian's articles in WIRED, detailing the integration of AI in the iPhone 16 and helping you decide which iPhone 16 variant suits you best. Look into Lauren’s examination of the potential impact of Apple's AI advancements on iPhone purchases. Discover Christopher Null’s analysis on the potential of AirPods Pro to revolutionize the hearing aid sector. Stay updated with all of Apple's developments through WIRED's extensive coverage.
Suggestions
Adrienne suggests checking out the book Status and Culture, authored by W. David Marx. Julian's pick is the action film Monkey Man, starring Dev Patel. Lauren is in search of suggestions for a comfortable chair to alleviate her back pain. Mike endorses Manning Fireworks, the latest musical offering from MJ Lenderman.
You can follow Adrienne So on Threads via her handle @adso_sheehan, while Julian Chokkattu is accessible at @julianchokkattu. Connect with Lauren Goode through @LaurenGoode, and Michael Calore is reachable at @snackfight@heads.social. For the main contact, reach out at @GadgetLab. Boone Ashworth (@booneashworth) is behind the production of the show. The theme music is the creation of Solar Keys.
Listening Guide
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Transcript Note: Please be aware that this transcript was generated by an automated system and might include inaccuracies.
Michael Calore: Speaking to Lauren.
Lauren Goode: Mike.
Michael Calore: Are you looking forward to the latest iPhone release? Do you plan on purchasing it?
Lauren Goode: Are you wondering if I share your level of enthusiasm? Likely not. I only switched to the iPhone 15 twelve months ago.
Michael Calore: Understood.
Lauren Goode: It might have been a year or several months back, I'm not sure. Oh, no, I wouldn't say that. How about you?
Michael Calore: Actually, my preference leans towards Pixel devices primarily.
Lauren Goode: Really, you are?
Michael Calore: Possibly, yes.
Lauren Goode: Do you prefer using Android?
Michael Calore: That's the reason they pair us for the show, to ensure we cover all perspectives.
Lauren Goode: Precisely, the resistance.
Michael Calore: Indeed, that's correct.
Lauren Goode: Inherent resistance.
Michael Calore: I won't be purchasing one. However, I'm aware that the AI capabilities of the new iPhone have generated quite a buzz. Having experimented with the AI functions on the Pixel myself, I'm not convinced they alone justify an upgrade for either smartphone.
Lauren Goode: Additionally, many of the AI functionalities are scheduled for release next month, or in certain instances, not until the following year, correct?
Michael Calore: It seems we'll need to discuss that matter.
Lauren Goode: I find it absolutely thrilling. Let's proceed.
Michael Calore: Let's go ahead.
Lauren Goode: Let's add some excitement.
[Intro music for Gadget Lab begins]
Michael Calore: Hello, all. Greetings from Gadget Lab. My name is Michael Calore, and I serve as the director of consumer technology and culture at WIRED.
Lauren Goode: And my name is Lauren Goode. I serve as a senior writer for the business section at WIRED.
Michael Calore: This week, we're also accompanied by WIRED's review editors, Adrienne So and Julian Chokkattu. Greetings, Adrienne.
Adrienne So: Greetings.
Michael Calore: Greetings, Julian.
Julian Chokkattu: Greetings.
Michael Calore: It's a pleasure to have both of you return, and it's fantastic to see you in the Bay Area again. We're delighted to have you here in the studio with us.
Julian Chokkattu: Appreciate you hosting us. This month has been quite hectic.
Lauren Goode: It seems like we only recently had you over, almost as if it was just for the Google gathering.
Julian Chokkattu: Indeed.
Lauren Goode: Absolutely.
Julian Chokkattu: Roughly three weeks back.
Lauren Goode: Just a few days ago, you had the chance to enjoy the incredibly warm and bright weather in Cupertino.
Julian Chokkattu: I'm becoming accustomed to the unpredictable changes in the weather.
Michael Calore: Today, we brought you to the misty surroundings of San Francisco for this recording session. Thanks for joining us. This episode is all about Apple; we've all either seen, been to, or endured yet another grand Apple media event. Julian and Adrienne, you guys made it to Cupertino for the spectacle. Meanwhile, Lauren, our producer Boone, and I were back at the office, catching the event live either through YouTube or directly from Apple's site. Lauren, you didn't tune in via YouTube, right?
Lauren Goode mentioned that she made an attempt, however, experienced considerable delay. Following that, Boone suggested visiting Apple's website, where she found the delay to be much shorter, varying between three to seven seconds.
Michael Calore: That's actually pretty good. I was only about two minutes slower than everyone else.
Lauren Goode: Actually, you're correct. There indeed was a significant delay.
Michael Calore: You're aware that it is—
Lauren Goode: Honestly, it was hard to keep up with the numerous welcomes. It felt like a constant loop of, “Hmm, why did this occur? Alright, fantastic. And there's another Apple Watch. Yet another one. Alright, then.”
Michael Calore: Absolutely. Indeed.
Lauren Goode: Alright, agreed.
Michael Calore expressed that while the event was thrilling, it lacked the element of surprise since its occurrence was anticipated. However, he noted that when a corporation, which at times is considered the largest globally, unveils what are regarded as the most significant smartphone, wearable device, and headphones on the market, it naturally constitutes a major event.
Lauren Goode: This is a significant matter.
Michael Calore confirmed that the company recently introduced the latest iPhone 16 in both standard and professional versions. Additionally, they launched a new Apple Watch, the latest AirPods, and there was significant talk about Apple Intelligence.
Heading into the event, the main point of speculation was if the AI capabilities would enhance the appeal of the new devices and motivate consumers to consider upgrading. Later in the program, we'll delve into whether these expectations were met and if upgrading for Apple Intelligence is indeed a worthwhile decision. However, before we get into that discussion, let's take a moment to overview the products and gauge the overall mood. Where do you think we should begin? Should we dive into the details of the event first or focus on the smartphone? Which topic seems more intriguing to discuss?
Adrienne So mentioned that she and Julian had a conversation the previous day regarding the fluctuating excitement levels surrounding attending an Apple Event in person. She described the anticipation process as a bell curve, beginning with reading rumors and feeling underwhelmed by the lack of surprises. However, upon arrival, the sunny ambiance and the glamorous, Hollywood-like setting, complete with loud sounds and sleek black designs, contribute to a growing atmosphere of excitement and hype.
I greeted Tim Cook face-to-face, which left me thrilled. Being a reporter, these moments are special. Exiting the theater feels like snapping back to reality, shaking off the dreamlike state similar to how a dog shakes itself. Attending an Apple Event still feels surreal to me, something I haven't quite gotten accustomed to.
Lauren Goode: And did you receive a wave in return from Tim Apple?
Adrienne So: Lauren, I believe he was directly gazing at me. I'm roughly 80 percent confident our eyes met. It gave me a surge of emotion.
Julian Chokkattu expressed that it's crucial for them to move beyond the overly polished presentations they've adopted over the last few years, especially since the onset of the pandemic. He believes this format leads to unnecessarily prolonged events, pointing out that a two-hour keynote is excessive and one of the longest in recent times.
Michael Calore: The duration was 99 minutes, actually 98 minutes.
Julian Chokkattu suggests that the ability to film everything from a distance allows them to include a lot in their presentations. He notes there was considerable repetition from the WWDC event, especially regarding Apple's Intelligence features, implying that the presentation could have been more concise.
Michael Calore: Indeed.
Adrienne So expressed her enthusiasm about the possibility of witnessing live AI demonstrations, as mentioned by Lauren. She fondly recalled the excitement brought by Google's presentations, highlighting them as the standout moments of the event. Adrienne humorously fantasized about seeing Tim Apple command Siri to create a "Genmoji," admitting that her creativity couldn't fully capture the potential of such a scenario.
Lauren Goode begins, "Well-"
Julian Chokkattu expressed that live events have their charm, offering a touch of human element particularly when there are minor mishaps. He finds these moments somewhat amusing, although he acknowledges that it might not be as enjoyable for those involved, like the times Google encountered some snags during their Pixel presentations.
Lauren Goode: The thought of them hosting live presentations and demos was entirely my own wishful thinking. I didn't have any inside information or hints suggesting, "They're planning to return to a live format this year." It was simply me expressing, "Honestly, these pre-recorded segments are somewhat dull. They lack the genuine feel, the little imperfections, and the spontaneous moments that make things interesting. I was hoping we could return to the excitement of live events, but that wasn't the case."
Michael Calore: Indeed. It appears we won't return to live events, I believe. Essentially, Apple insists on everything being flawlessly refined and meticulously presented, so a live demonstration could really disrupt their seamless presentation.
Adrienne So mentioned that there's talk about a new venue that could potentially accommodate all the invitees of the Apple Event inside the theater, eliminating the need for videographers and others to remain outside in a separate area.
Michael Calore: Ah, the excess chamber.
Adrienne So: Absolutely. Yet, I found myself envious because the presentation extended for quite a while, and they began distributing lunch boxes to those seated in the additional space. Hunger had set in for me, to the point where I was jokingly contemplating chewing on the leather seat armrests. My feelings were far from privileged; instead, I felt both melancholy and famished.
Michael Calore: It comes at a cost for prestige, sadly. Anyway, let's discuss the phone. Share with us.
Julian Chokkattu inquired if a phone was present.
Michael Calore: Yes, what stood out as the most fascinating aspect?
Lauren Goode: I understand we often come across as overly critical reporters. Maybe it's time we discuss the topic that captivates the attention of millions worldwide.
Michael Calore: Hold on, lunch was missing.
Lauren Goode: Exactly. Now, where did my hard-cooked egg go?
Adrienne So expressed feeling extremely famished.
Michael Calore: Thank you for enduring and being present, Adrienne. Now, Julian, as someone who handles the camera, having examined the recent iPhone models, I'm eager to know your thoughts on the camera control feature. Is it appropriate to term it a button? Perhaps we should refer to it as a shutter button, shouldn't we?
Julian Chokkattu clarified that despite the ongoing online discussions questioning its authenticity, the button in question is indeed genuine and physically moves down upon being pressed. However, it also incorporates a feature similar to 3D Touch, offering tactile feedback. This allows users to perform a soft press to toggle through various camera settings, such as adjusting zoom levels, aperture settings, and accessing different photography functions.
I'm not certain if it's a matter of acclimatization, but while exploring the interactive section, navigating through various items felt somewhat challenging. It seemed to demand a lot of accuracy when maneuvering with one's finger. However, this might simply be an aspect that necessitates adaptation over time. Interestingly, the timing of this experience appears to coincide with developments from Apple Intelligence.
It doesn't seem like the primary purpose of adding this button to the phone was simply to introduce a new camera functionality. Rather, it appears to be more about enhancing visual intelligence capabilities. It looks like the tech industry is heading in a direction similar to what Google is doing with Project Astra, where your phone can visually interpret the world around you through computer vision. Apple seems to be focusing on this aspect, which could eventually evolve into a wearable device equipped with a camera that can relay information directly to you through audio. Initially, it might just seem like an additional feature for the camera, but when you consider its capabilities in visual intelligence, that seems to be its true intent. At first glance, it could be misconstrued as merely a camera enhancement, but deeper insights into its visual intelligence applications reveal its broader potential.
Michael Calore: You're referring to the Google Lens Project Astra concept, right? Where you find yourself outside a restaurant, click the small camera feature, aim your phone at the establishment, and suddenly, you're presented with its menu and an option to book a table. Or, if you direct it at a flyer, it offers to schedule that event in your calendar.
Julian Chokkattu: Absolutely. It appears they're incorporating physical buttons for… There's a huge focus on the transformative potential of Apple Intelligence, and it looks like, "This is how you can utilize your phone's camera to gather any information on your surroundings. Whether it's to schedule something in your calendar, set a reminder, or jot down a note, this button facilitates that process." It's somewhat akin to a visual version of a Siri button. And this aligns perfectly with Apple's vision for what Apple Intelligence represents.
Adrienne So mentioned that she used the iPhone 16 the day before. She noted that the placement of the camera control button is such that she frequently presses it by mistake, particularly when the phone is in its case. She explained the difficulty in navigating the button's functions, having to scroll, then apply slight pressure before scrolling again, which she finds less intuitive compared to the usual user experience with Apple products.
Julian Chokkattu mentioned that he was informed about the convenient positioning for holding the phone and using the back cameras to snap a selfie, a trend that is gaining popularity among Gen Z users, especially with the ultrawide camera. This was new information to him. Despite this trend, it's noteworthy that there were no improvements made to the front-facing cameras this year. It seems, rather than enhancing the selfie camera, the intention might be to encourage users to utilize the rear cameras instead.
Michael Calore: Simplify its usability.
Julian Chokkattu: … turn over your phone. Exactly.
Adrienne So has acknowledged unintentionally capturing self-portraits throughout the day.
Lauren Goode: Alright. Hold on, hold on, hold on. But honestly, is this essentially just a button?
Michael Calore: Affirmative.
Lauren Goode: People often tease me about my pronunciation of the word 'button'.
Michael Calore: Switch.
Adrienne So: Press.
Lauren Goode: Is there anything else we should be aware of regarding the iPhone 16?
Michael Calore: No comment.
Lauren Goode: What else is important in that context?
Michael Calore: Essentially, it will incorporate all the Apple Intelligence capabilities in time. Initially, it won't include the fundamental Apple Intelligence features, but these will be added approximately a month later.
Julian Chokkattu: Yes, in October.
Michael Calore: During October.
Lauren Goode: Anything else?
Michael Calore: Essentially, it's equipped with an upgraded processor but-
Lauren Goode: Currently, we're all exchanging glances around this circular table. Our thoughts are along the lines of, "Alright, a fresh processor, some novel hues. It's larger."
Julian Chokkattu reports that the iPhone 16 has retained the Action button, maintaining its physical button form.
Adrienne So mentioned how it has capabilities similar to a traditional film camera, correct?
Julian Chokkattu stated, "Indeed, the 16 Pro series includes extra features… Apple often mentions Hollywood's use of its smartphone cameras, though it's unclear how widespread this practice actually is."
Lauren Goode: Wait a moment, I'll contact Spielberg.
Adrienne So: The Weekend.
Julian Chokkattu explains that the two standout features now available include the ability to record in 4K at 120 fps, enhancing slow-motion video quality with adjustable speeds. Additionally, an exciting feature named Audio Mix was introduced. This function leverages the iPhone's camera system, allowing users to fine-tune their recordings' audio and visual aspects. Users can opt for a studio mode, which, as demonstrated, effectively eliminates background noise, making the subjects sound incredibly clear, as if recorded in a professional studio.
Subsequently, there's the introduction of cinematic mode, which subtly incorporates ambient sounds while still prioritizing what they've named the center mix of the sound channel, emphasizing the individuals situated in the middle of the shot. This creates an audio experience reminiscent of a film's dialogue, showcasing the remarkable capability of achieving such quality directly from a smartphone. This enhancement undeniably elevates the content creation process on mobile devices year after year. It's an undeniable fact that Apple's level of refinement in these features is unparalleled. However, it's worth questioning how many users actually utilize these advanced functionalities.
Adrienne So: Hold on a second. Pause for a moment. I need to share something I discovered about Julian yesterday. It's related to this new feature that allows you to overlay your voice notes-
Julian Chokkattu: Ah, that's unfortunate.
Adrienne So mentioned, "… the tunes are so harmonious, including your support tracks. Julian became really enthusiastic about it. I want to share with all the podcast listeners that Julian was part of his choir and has a singing background. We, the four of us, should really think about forming a band."
Lauren Goode: Absolutely. Julian, please perform a song for us.
Julian Chokkattu: Oh dear, I actually served as the president for my high school choir.
Lauren Goode: Incredible. What was the name of the choir?
Julian Chokkattu: My experience was primarily with the school choir, which was a step above the rest, known as Premiere. We performed at various venues, such as nursing homes and holiday events. For fun, I often took instrumental tracks and used audio editing software to overlay my singing onto them. However, a recent update to the Voice Memos app simplifies this process significantly. It allows users to combine their vocals with background tracks directly within the app, eliminating the need for complex file management or external desktop applications. This update introduces a straightforward yet ingenious feature for music enthusiasts.
Michael Calore: That's wonderful.
Lauren Goode: Interesting. Now I see your voice in a completely different light. It's clear why your harmonious voice fits so well on the podcast.
Julian Chokkattu: Actually, I am-
Lauren Goode: Since I've learned about your singing talent.
Julian Chokkattu: In New York, we frequent many karaoke spots, yet I find there are hardly any songs I'm able to perform.
Lauren Goode: Midtown, 1930s. Yes.
Julian Chokkattu: … since I fall into the bass 2 category. Hence, I find that popular music doesn't cater to…
Michael Calore discusses Johnny Cash.
Julian Chokkattu: Affirmative.
Michael Calore suggested mastering every Johnny Cash tune. Adrienne, prior to taking a pause, he was eager to hear your thoughts on the watch since you're known for your expertise with Apple Watches at WIRED. How did you feel about the latest, yet somewhat familiar, Apple Watches introduced this week?
Adrienne So expressed her anticipation for the black color option, which was expected to arrive last year. Her excitement was evident as she had even featured it in a preview video, but its absence led to disappointment. This year, however, the color option has been introduced. After getting a closer look recently, Adrienne couldn't help but describe it as exceptionally appealing, repeatedly using the term "mouthwatering." She highlighted its aluminum composition and the meticulous polish that gives it a remarkable shine. While there's a buzz around the hot pink color, Adrienne's preference was clear: she was all for the black option. She confirmed that the Ultra 2's new black finish indeed looks superior to the previous titanium version or any other color offered before.
The trend seems to be that smartwatches should also serve as fashion accessories. They now feature larger displays visible from various angles, including a dazzling new Reflections face reminiscent of a sparkling chandelier. Additionally, we noticed several elegant Hermes bands. It struck me that this watch, with its fresh metallic rear, is intentionally styled to resemble a piece of jewelry. This is a design approach not commonly adopted by most smartwatches so far.
Michael Calore: They all resemble plastic discs somewhat.
Adrienne So mentioned, "Indeed, smartwatches convey the message, 'I'm interested in fitness.' Now, the narrative has evolved with the Apple Watch, suggesting, 'I pay attention to the kind of bag I carry.' That's quite fascinating."
Michael Calore: As I observed the presentation, it dawned on me the extent to which I had longed for Apple's characteristic self-praise, especially when they delve into the minute details of their design. The conversation even touched upon the Milanese Loop.
Adrienne So: The Loop of Milan.
Michael Calore: That has consistently represented the pinnacle of Apple's self-regard.
Lauren Goode: Well, it's hard to say. In my view, the pinnacle of Apple's stylishness, especially when it comes to their watches, was definitely the gold Apple Watch paired with the Hermes Double Tour strap.
Adrienne So mentioned: I accomplished-
Michael Calore concurs. However, he points out that the item in question is from Hermes. In contrast, the watch strap he refers to was crafted by Apple, a detail they seem particularly keen to highlight, emphasizing the challenges involved in its creation.
Adrienne So mentioned, "I indeed spent-
Michael Calore: Including the number of pieces it comprises and the sound it makes.
Adrienne So mentioned that she dedicated an exorbitant amount of time to her briefing. She described the experience with Apple's PR team as they outlined the product features in a somewhat monotonous manner, saying, "This are the features, blah, blah, blah." Meanwhile, she was deeply engaged, continuously taking notes or interacting with the product, indicated by her mimicking the sound, "Click, click, click, click, click, click, click." She found the entire process to be
Michael Calore: Observing the click occurring on the display, along with hearing the click's sound in the video, I thought, "That just cost them $2 million."
Adrienne So expressed her comfort with the product, saying, "I clicked on it, and instantly felt secure and right." She highlighted that Apple annually unveils a significant health innovation, and this year, they're focusing on sleep apnea—a condition she believes is critically under-recognized, with 80% of sufferers unaware of their condition. Apple is leveraging the watch's accelerometer and sophisticated machine learning algorithms to track users' health over a 30-day span. Within this period, users can be alerted about the possibility of having sleep apnea—a widespread issue characterized by intermittent breathing pauses during sleep—after one, two, three, or six months.
This situation could escalate to dangerous health scenarios, such as experiencing a stroke or heart attack. It struck me as ironic. We're all engrossed in discussions about Apple's innovative technologies and the strides in advanced machine learning. In fact, our own publication highlighted the integration of machine learning in the Apple Watch to detect sleep apnea as early as 2017. It's baffling to me. Truly, the most remarkable and impactful applications of machine learning are those that directly affect our lives. While I'm not aiming to create highly specific Genmoji, discovering whether my partner suffers from sleep apnea using this technology would be incredibly insightful. It's just a thought.
Lauren Goode: Did we cover a third-party application in our 2017 report?
Adrienne So: Actually, it happened when-
Lauren Goode: Was that functioning in that manner, or was it integrated from the start?
Adrienne So revealed that Apple initiated the development of algorithms aimed at detecting sleep apnea. She was informed that the company had been dedicated to crafting these sleep apnea detection algorithms for approximately five years or more.
Lauren Goode: Interesting.
Michael Calore: Indeed.
Adrienne So expressed a keen interest in this particular health issue, noting its significance. She highlighted the widespread ownership of Apple Watches and pointed out the cumbersome nature of sleep apnea testing. This usually involves a visit to a sleep clinic where one is equipped with various monitoring devices and required to stay overnight in a medical facility.
Michael Calore mentioned that it's quite costly, and for younger individuals without comprehensive health insurance, the expenses are unlikely to be covered.
Lauren Goode: This innovation has the potential to preserve lives and protect relationships.
Adrienne So: Absolutely. Additionally, it's-
Lauren Goode: Oh my goodness. Can someone tell me if they've ever dealt with a snorer? I could go on and on.
Michael Calore: The snoring? That's on me. I'm the one who does it.
Adrienne So: Do you start every day feeling like you've been metaphorically hit in the face four times? That's my daily experience. Another topic I wanted to delve into regarding health features on the watch concerns a conversation you and I, Mike, had earlier in the year about the legal battle between Masimo Corp and Apple over the technology for measuring blood oxygen levels. I've never had a more uncomfortable discussion with someone from Apple's PR team. I asked about the status of blood oxygen monitoring, and suddenly, everyone's gaze shifted awkwardly away from me. Given Apple's resources and size, one would think this issue could be easily addressed, yet we still see no implementation of blood oxygen measurement.
Lauren Goode: The moment you signaled to Tim Cook was your opportunity. You called out, "Tim."
Adrienne So: Understood, Tim.
Lauren Goode: "Where's the measure for oxygen saturation? You mention customer satisfaction, but what about the levels of oxygen?"
Adrienne So mentioned that this feature has been commonplace in watches for years, yet Apple refrains from incorporating it, presumably to avoid legal fees or similar expenses.
Michael Calore: Certainly, I believe it's-
Adrienne So: Exactly, I'm not an attorney.
Michael Calore: Undoubtedly, the situation is far more complex.
Adrienne So: Provide me with the correct contact. I'll place a call.
Michael Calore: Okay. It's time for a short break. We'll pause here and return shortly.
[Pause]
Michael Calore: Alright. So, what I liked the most about Apple's recent announcements was the immediate hearing aid feature.
Julian Chokkattu mentioned that the latest version of AirPods Pro now offers a feature where they can function as hearing aids for individuals with mild to moderate hearing loss. Users can take a hearing test through them, a development made possible by the FDA's 2022 approval of over-the-counter hearing aids, eliminating the need for a prescription. These devices can be easily purchased from platforms like Amazon. Over the past year, the team has increased their coverage on hearing aids, thanks to contributions from a specialist in the field. The market offers a wide price range for these aids, from as low as $100 to upmarket options costing up to $3,000. Given the widespread popularity of Apple's AirPods and their newfound functionality, integrating hearing aid capabilities seems like a logical step for the tech giant.
Many of the new devices hitting the market closely resemble Bluetooth earbuds, which naturally seems like a logical development. What's particularly impressive is their ability to perform these functions without necessitating the purchase of an additional device. You might already own a pair of these earbuds, which can now be repurposed for alternative uses.
Michael Calore: So, we're talking about the second version of the AirPods Pro, correct?
Julian Chokkattu reviews the second generation of AirPods Pro.
Michael Calore: Generation two.
Lauren Goode: And they appear exactly the same-
Julian Chokkattu: Actually, they are identical.
Lauren Goode: … compared to previous versions of AirPods. This means you can be someone-
Julian Chokkattu: Additionally, this function is expected to roll out later in the year. As of now, it's not accessible.
Lauren Goode: Understood.
Adrienne So expressed her reservations, particularly during the hands-on demonstration, noting her mixed feelings. She pointed out that while the second-generation AirPods Pro includes features geared towards hearing assistance and the AirPods Max are widely admired, especially for their USB charging capability, the basic AirPods model continues to disappoint. So questioned the rationale behind still offering the original AirPods for sale, especially since they lack active noise cancellation without an additional fee and do not come with a hearing test feature, pondering the reasons for these decisions.
Lauren Goode: Could this be a case of typical product distinction? I mean-
Julian Chokkattu expressed a sense of unfairness regarding the pricing of the AirPods 4 at $129, noting their lack of advanced features such as Active Noise Cancellation (ANC). To acquire ANC, one must spend $179, which he finds hard to justify when other quality earbuds with ANC are available for less than $100. Furthermore, Chokkattu pointed out the perplexing price strategy, as the AirPods 4 are priced at $179, yet for a mere $20 more, one can upgrade to the AirPods Pro 2nd generation, which are often on sale for $200. This narrow price gap leaves him questioning the logic behind Apple's product lineup and differentiation.
Lauren Goode: Absolutely, that's understandable. Indeed.
Julian Chokkattu expressed surprise over the decision to opt for this particular model, especially when they could have chosen high-quality earbuds priced at $129, equipped with smart functionalities that have become a standard feature in all other wireless earbuds.
Lauren Goode: Absolutely. That makes sense.
Michael Calore discussed an interesting feature of the earbuds, highlighting their ability to act as hearing protectors. By wearing AirPods Pro in noisy settings, users can effectively block out harmful levels of noise while still allowing softer sounds to filter through. This makes them particularly useful in environments like loud concerts, where they can safeguard your hearing. However, Calore also brought up a fascinating social implication of this technology. As more people use AirPods in various settings, it could lead to misunderstandings. Typically, earbuds signal a desire not to engage in conversation. Yet, with the advent of this feature, individuals might be wearing them for protection or to improve the clarity of conversations, rather than to signal a wish to be left alone. This could lead to potentially awkward social interactions.
Lauren Goode: Given your frequent attendance at concerts and your role as a musician, would you be open to wearing them for those purposes?
Michael Calore: Not at all. I use $20 Etymotic earplugs to safeguard my hearing. They're fantastic because they're non-electronic, require no charging, and lack USB-C or wireless charging capabilities.
Lauren Goode: Exactly.
Adrienne So: You know what, Mike? I attend concerts too, but I constantly found myself forgetting my earplugs and then scrambling, asking around, "Can someone lend me a dollar?"
Michael Calore: However, you constantly keep your AirPods with you.
Adrienne So mentioned, "However, you consistently use your AirPods."
Michael Calore: Indeed, that's a valid observation.
Julian Chokkattu shared his observations, noting that this phenomenon probably isn't unique to his experience. He pointed out that in New York, it's a common sight to see people constantly wearing AirPods, engaging in various activities such as having conversations, walking, or even ordering coffee without ever removing them. He expressed his discomfort with this trend, finding it somewhat awkward.
Michael Calore: Absolutely. Observing someone engage with a barista while still wearing their AirPods comes across as disrespectful.
Julian Chokkattu: Affirmative.
Michael Calore suggests, "Remove the earpiece when engaging in conversation with someone." However, this is no longer the case.
Adrienne So expressed her surprise, noting how odd it feels. She referred to a conversation from possibly last year about a ring designed to indicate someone's single status. She recalled Mike questioning whether the absence of a wedding ring was sufficient to show one's singleness. Yet, Adrienne pointed out that nowadays, it seems necessary for people to explicitly state their single status.
Lauren Goode: Affirmative.
Adrienne So expressed, "It boils down to the same concept. I plan on purchasing a gadget that essentially says, 'Indeed, I'm paying attention to you, despite wearing my EarPods.' The way we communicate socially is completely out of sync… We've lost touch with how to conduct ourselves in social settings. Nobody seems to understand proper etiquette anymore. Thank you."
Lauren Goode: So, on that note, let's bring this podcast to a close.
Michael Calore: Actually, that's not the
Lauren Goode: Your observation was truly insightful.
Michael Calore: … Lauren, we're relying on your knowledge to guide us to the end.
Lauren Goode: Insights Beyond Critiquing.
Michael Calore: Since you've conducted extensive reporting and authored an article on this subject.
Lauren Goode: Absolutely.
Michael Calore: Entering the event, numerous Apple enthusiasts online were of the belief that Apple Intelligence would be unveiled as a strategy to encourage consumers to switch to the latest iPhone. Could you shed some light on the current situation regarding iPhone sales at Apple? What are the forecasts for iPhone sales in the upcoming cycle?
Lauren Goode: Indeed. To give some background on this, it's important to note that around the world, there's a widespread ownership of smartphones, including iPhones. However, the market for smartphones has reached a point of saturation. This means that Apple's potential for expansion is more limited now than it was back in the mid-2010s.
In the past few years, including in some back-to-back quarters, Apple has seen its iPhone sales decrease compared to the same period in previous years. However, as of late 2023, they experienced a robust holiday quarter. Despite this uptick, it's been noted that iPhone sales were trending downward. Prior to this recent development, some market analysts had forecasted that the introduction of Apple Intelligence and its accompanying new processor would initiate a significant upswing in economic activity, following a period of stagnation. This expected upturn pertains to both sales and revenue increases.
Some are arguing, "Not really," suggesting that what is referred to as Apple Intelligence—interestingly enough, abbreviated as AI—is not about artificial intelligence, but rather, it's about intelligence specific to Apple.
Michael Calore: Exactly. It's similar yet not identical.
Lauren Goode: … regarding their unique private computing cloud.
Michael Calore: Affirmative.
Lauren Goode: Here, we approach LLMs in a unique way, alright? Nonetheless, some experts believe this will trigger a new wave of upgrades. Nowadays, the majority of individuals keep their smartphones for about four years. However, there are opinions suggesting that growth will be gradual, owing to potential delays in feature releases and the uncertain future of iPhone sales in China, a pivotal market for Apple.
There's a sentiment among observers that, despite potential new AI capabilities being introduced as soon as October or the beginning of next year, it's still unclear how these features will interact with users or how engaging they will be. Apple consistently draws an optimistic crowd. A notable example is Dan Ives from Wedbush Securities, a well-known analyst who often has a very positive outlook on Apple's prospects, suggesting a significant upward trajectory. However, there are also more cautious perspectives being voiced, suggesting that while iPhone sales may see a boost, this increase might unfold gradually over a period.
Michael Calore: Indeed, it appears there's consistently a chance for Apple to increase iPhone sales, and with each new launch, they seem to be extending their efforts a bit more to ensure that occurs.
Lauren Goode: There are numerous elements at play here, correct?
Michael Calore: Indeed.
Lauren Goode: Consider how iPhones are now slightly easier to repair. Nowadays, replacing a battery in an existing phone is a more cost-effective option than purchasing a new one. "Easier" might not be the exact term, but it's definitely more economical.
Michael Calore: It's something you can manage on your own.
Lauren Goode: Nowadays, flaunting a smartphone isn't as impressive as it used to be.
Michael Calore: Indeed.
Lauren Goode: Certainly, there will always be the front-runners, those enthusiastic about the latest tech advancements. These are the individuals eager for the newest gadgets. The creative types, too, who will exploit the camera functionalities you, Julian, mentioned before. However, a significant portion of the population simply desires a device that functions reliably. They need a gadget for texting, video calls, work emails, and they always want a camera within reach. For many, the current level of technology suffices remarkably well. That’s the point I’m making. The advancements in technology over the last decade or two have been transformative. Yet, we’ve reached a plateau of sorts, not seeing the same rapid developments as before, especially with AI. Although AI is in a nascent stage, brimming with potential, we’re at a juncture where it needs to start fulfilling specific promises. People are beginning to realize they wouldn’t want to go without it.
Adrienne So pointed out, "It seems you've overlooked
Lauren Goode: That's my sentiment. I'm uncertain. So far, I haven't encountered a generative AI application that's made me think it's indispensable to my life.
Adrienne So: Lauren, there's one element in the sales data that you overlooked.
Lauren Goode: Absolutely.
Adrienne So: The pink color is exceptionally vibrant.
Lauren Goode: The smartphone of this year?
Julian Chokkattu confirms that it is indeed the case.
Adrienne So commented on the striking color choices for this year's iPhones, noting the departure from their usual subtle, elegant, and timeless design. The introduction of options like pink and Ocean Marine caught her by surprise, eliciting an excited reaction.
Lauren Goode: I'm so clumsy that I always use a protective case like the one I have here. This squishy cover. It's like, wait a minute, I'm going to try what those social media stars do.
Julian Chokkattu suggests acquiring a protective cover.
Lauren Goode: Prepared?
Michael Calore: Indeed.
Adrienne So: It gives off strong ASMR vibes.
Lauren Goode: Absolutely, that's correct. It's become quite unclean and bizarre, covered in smears. Whether it's from applying sunscreen or foundation, once you grip the back of this phone with its leather-like texture, it feels utterly disgusting and rough. However, the upside is, despite my habit of dropping it thrice daily, it remains safeguarded. Honestly, when I purchased this iPhone, I couldn't even tell you what its original color was.
Julian Chokkattu: Oh dear.
Adrienne So: Oh, dear.
Lauren Goode: Is it even worth trying to remove this now?
Julian Chokkattu: Affirmative.
Lauren Goode: Likely not.
Adrienne So: My situation is unequivocal.
Lauren Goode: Actually, it's forever.
Adrienne So: It's right here with me.
Lauren Goode: My iPhone constantly feels chilly, almost as if it's perpetually wearing a coat. It reminds me of being in an air-conditioned office, you know?
Michael Calore inquires, "What's the color? I'm curious to find out."
Lauren Goode: I believe it's black. In fact, I purchased it myself. So, recalling when I made this purchase, it had to be in January since that's when I visited the Apple Store and also acquired the Apple Vision Pro simultaneously.
Adrienne So confirmed with a simple, "
Lauren Goode: However, I was certain that I would send back the Apple Vision Pro and equally sure I'd hold onto this gem.
Michael Calore: The color is black.
Julian Chokkattu: Ah, it's in a shade of black.
Lauren Goode: Hold on, it seems to be on low volume.
Michael Calore: It's of a black hue. Oh, my apologies. No.
Lauren Goode: Dull finish.
Michael Calore: The clock has struck twelve.
Lauren Goode: The color is matte midnight. That's it.
Adrienne So: To me, Lauren, it seems like an opportunity was overlooked.
Lauren Goode: To simply bend it in this manner?
Adrienne So: Actually, it's pink.
Lauren Goode: Ah, for the sake of obtaining pink. Absolutely.
Michael Calore did not bring up the Apple Vision Pro.
Adrienne So: Ah.
Julian Chokkattu: That's incorrect. Absolutely not.
Michael Calore mentioned, "It seemed as though-"
Lauren Goode: I noticed someone mentioned it briefly, but it slipped by me.
Michael Calore: The camera control enables the capture of three-dimensional images.
Lauren Goode: That's precisely what it amounted to.
Michael Calore: Subsequently, they demonstrated an individual viewing three-dimensional images through the Apple Vision Pro.
Julian Chokkattu: Plenty of discussion about space.
Michael Calore: Essentially, they were just lounging on their sofa, leaning their torso slightly from one side to the other by about 10 degrees, to perceive the three-dimensional aspect of the picture. And that's all there was to it.
Julian Chokkattu: There's something I'm curious about, returning to our discussion on whether advancements in Apple Intelligence will drive upgrades. Occasionally, features become trendy long after a device's release, often sparked by social media buzz, making everyone eager to test them. One feature falling into the Apple Intelligence category is Genmoji, which is…
Lauren Goode: I'm genuinely looking forward to it.
Julian Chokkattu elaborated on the innovative feature that allows users to create personalized emojis through specific keywords. He highlighted an instance of this technology with the creation of a 'cowboy frog' emoji. Chokkattu predicts that this seemingly minor feature could soon become a viral sensation, compelling users to share their unique emoji creations with friends. This excitement, however, comes with a catch – access to this feature is exclusive to those owning an iPhone 15 Pro or any model from the iPhone 16 series. Chokkattu interprets this strategy as Apple's clever, albeit somewhat blatant, method of encouraging consumers to upgrade their devices in order to enjoy the latest innovations.
Adrienne So: Absolutely. I transitioned to using an Android device for a month or two, but then switched back to an iPhone for a particular event. During that switch, I realized how much I missed my extensive collection of stickers, especially the ones of my kids' teachers that somehow always seem fitting, regardless of the situation or location.
Lauren Goode: I'm eager to discover what it comes up with for Snackfight. What ideas will it have when I input Snackfight? It's as though you're-
Michael Calore: Chances are, it's going to prevent you from doing that. It's likely to block the action by classifying it as sensitive content.
Adrienne So emphasized, "It's necessary to-"
Lauren Goode: Due to the term battle.
Michael Calore: Indeed.
Lauren Goode: It suggests aggression.
Michael Calore: Indeed.
Adrienne So: As if a pair of pretzels were engaging in a fistfight.
Michael Calore is excited about the possibility of a movie centered on Genmojis. He imagines a scenario where a created Genmoji becomes a sensation, captivating everyone's attention, leading to the creator landing a film contract.
Lauren Goode: I am permanently logging out of the internet.
Michael Calore: It's inevitable.
Lauren Goode: That's the instant.
Michael Calore: It's inevitable.
Adrienne So: Furthermore, we have the ability to observe the Genmoji in a three-dimensional perspective. This allows us to scrutinize it from every possible viewpoint.
Michael Calore: Hold on a moment. I have a genuine question. Has anyone ever created a film using only simple emojis?
Adrienne So: Indeed, The Emoji Movie.
Michael Calore: Indeed, we have The Emoji Movie.
Julian Chokkattu: Additionally, there was-
Adrienne So: We both exclaimed it at the same time, as if saying, "Naturally."
Lauren Goode: The simulation is genuine.
Julian Chokkattu: I caught a Broadway performance titled Emojiland.
Lauren Goode: Negative.
Julian Chokkattu: The image depicted was entirely made up of the emoji with a smiling face and teary eyes. This single character was utilized in various forms to create an adorable representation.
Lauren Goode: Actual people were costumed as oversized, plush emoticons.
Julian Chokkattu noted that while they weren't dressed in any specific outfits, they embodied emojis in their presentation. He found this both amusing and enjoyable.
Michael Calore: Our program is sponsored by Unicode.
Lauren Goode: I experienced things straight out of a horror story.
Adrienne So expressed her alarm, stating, "No. The emoji for hands actually had fingers. It really scared me."
Michael Calore: Alright, this discussion has been engaging and covered a broad array of topics. However, before we diverge even more, we need to pause here. It's time for a break, as we must return shortly to share our recommendations.
[Segment Redefined
Michael Calore: Alright, moving on to segment three. We're shifting away from our discussion on Apple to dive into our suggestions. Adrienne, why don't you kick things off?
Adrienne So mentioned that she initially had a different book in mind to recommend, but ultimately decided to share a different one, influenced by Julian's observation that she hasn't stopped discussing this particular book throughout their time together. The book in question is "Status and Culture" by W. David Marx, who is also the author of "Ametora." This book delves into the phenomenon of how Japanese culture has adopted and arguably perfected American denim and style. Adrienne finds the book particularly fitting for the Apple Event and indulges in it as a guilty pleasure. It explores the reasons behind our preferences and tastes, how certain products communicate our social standing and taste to others, and how individuals in high societal positions can make extravagant and seemingly absurd choices that enhance their prestige.
However, if you find yourself at a lower level, your capacity to deviate from the norm diminishes as you reach the lower echelons. There's an extensive discussion on the preference for the iPod Shuffle over the Zune. This preference partly stems from the experience associated with being an Apple product user as opposed to a Zune user, despite the Zune's superior performance in objective terms.
Michael Calore: Indeed.
Adrienne So expressed her thoughts, describing the experience as utterly captivating yet slightly corny to her. She found it to be an intriguing journey into understanding our preferences, particularly fitting for the occasion.
Michael Calore: Wonderful. I'll definitely need to check out this book.
Adrienne So: Actually, it was excellent. The setting was the library. Unfortunately, my dog chewed up the rear cover. I'll return it and hand it over to you.
Lauren Goode: You mentioned its name is Status and Culture, correct?
Adrienne So: The Role of Prestige and Society by W. David Marx.
Michael Calore: Fantastic.
Lauren Goode: Excellent.
Michael Calore: Julian, what do you suggest?
Julian Chokkattu suggests watching "Monkey Man," a recent film starring Dev Patel, released a few months back. The plot revolves around a man confronting his past demons and seeking vengeance against those responsible for his childhood suffering. What sets this movie apart is Dev Patel's motivation for taking on the role; he aimed to showcase his capabilities as an action hero, a genre not typically associated with him, leading him to take matters into his own hands.
Jordan Peele played a role in producing the film, which stands out for its visually captivating cinematography. The movie carries a significant amount of social commentary beneath its surface, making it exceptionally engaging. Moreover, witnessing a person of color lead an action-packed narrative in a major Hollywood production is a rare sight for me, excluding Bollywood where it's quite common.
Michael Calore: Absolutely.
Adrienne So: Guardians Timeless.
Julian Chokkattu: Indeed, Kumail Nanjiani did star in The Eternals, which unfortunately didn't meet expectations. However, this film is exceptional, so I highly recommend giving it a view.
Adrienne So: He engaged in extensive physical exercise.
Julian Chokkattu indeed took action.
Adrienne So expressed regret.
Julian Chokkattu achieved a very toned physique. Interestingly, Dev Patel also significantly improved his physical appearance. He truly stands out in this film as well.
Lauren Goode: Adore the transformation.
Michael Calore: Absolutely. It's available for streaming, isn't it? Accessible across all platforms?
Julian Chokkattu: It seems like it could be available on streaming platforms shortly, though I'm not certain.
Michael Calore: You witnessed it on the big screen.
Julian Chokkattu: Yes, I watched it at the cinema.
Michael Calore: Alright. Were you wearing a mask?
Julian Chokkattu: Did I put on a mask?
Adrienne So: There's no need for a response, Julian. You're under no obligation to reply.
Julian Chokkattu: I wasn't aware. It was unknown to me.
Michael Calore: I was wondering because when I recently went to the theater wearing a mask, it seemed like I was the only one doing so. Just a thought.
Lauren Goode: Wow, I can't believe it.
Michael Calore: A topic to be revisited later.
Lauren Goode: Greetings, you've tuned into the "sanctimonious pod."
Michael Calore: I'm aware.
Julian Chokkattu: Understood.
Michael Calore: Lauren, what do you suggest?
Lauren Goode: For those watching, you might have picked up on how I've been squirming a bit awkwardly the whole time. It isn't due to any discomfort in discussing the latest iPhones. Rather, it's because I've entered the unfortunate phase of experiencing back issues.
Recently on Threads, I reached out to the community seeking suggestions, and I want to clarify that my intention wasn't to simply generate interactions. There's a lot of that sort of content on Threads already. Essentially, I shared that I've been having issues with my back, suspecting that my current home office chair might be to blame, and inquired about others' preferred seating options. This request is also being extended to our podcast listeners. In the past, I've asked for things like music playlists before. Now, I'm appealing to you all for recommendations on comfortable chairs suited for writers dealing with back pain. Interestingly, we're fortunate to have excellent Knoll chairs at our office.
Michael Calore: Absolutely, ReGeneration.
Lauren Goode: Absolutely, they're impressive. However, I make it a point not to take things from work, so that's not an option for me, even though my back has been bothering me. Recently, I began utilizing the standing desk that belonged to Tom, a former colleague of ours who moved on to a different publication. Now I'm thinking, "Alright, it's time to take advantage of Tom's standing desk." Additionally, I've been using a hot water bottle for my back. So, I'm giving various methods a shot, everyone, but I'm open to any suggestions for a comfortable chair.
Michael Calore suggests that Julian could be familiar with a few chairs.
Julian Chokkattu: Only a handful.
Lauren Goode: Absolutely. I wanted to mention that there's a helpful guide available on WIRED.com. However, what I'm truly wishing for, to speak candidly, is the discovery of a sturdy, simple woodworkers' chair in a local store that's affordably priced. You know, instead of suggestions for high-end gaming chairs with all the excessive features, like the G2 Force Razer and so on.
Michael Calore: Certainly not.
Lauren Goode remarked, "Pow wow, blah." To which my response was, "No, no I don't. That's the point." Yes. Moving on. Please forward your suggestions through, perhaps, Threads. Please avoid using Signal for this since I have to reserve it for genuine sources. Okay, thank you, everyone. Mike, do you have any suggestions to share?
Michael Calore: I'd like to suggest a musical piece for you. It's a fresh album that was released this month. The artist hails from either South Carolina or North Carolina, I'm not certain which.
Adrienne So hails from North Carolina.
Michael Calore: My apologies, Adrienne, but it's North Carolina.
Adrienne So: Absolutely, I adore this album and I'm thrilled that you're suggesting it.
Michael Calore: Alright, let's talk about MJ Lenderman, an indie-rock musician known for his songwriting skills. He's a member of the band Wednesday and has collaborated with Waxahatchee. Lenderman has released several solo projects, including a notable live album, and now he's out with a new studio album titled Manning Fireworks, which is truly outstanding. For fans of the indie-rock genre who appreciate a laid-back, cleverly penned lyrical style reminiscent of Pavement and Palace Music, MJ Lenderman is a must-listen. He's definitely on the rise.
Adrienne So: You forwarded me his song titled "Wristwatch."
Michael Calore: Indeed.
Adrienne So expressed surprise, questioning why there hadn't been a song dedicated to the Apple Watch earlier, highlighting its integral role in daily life. The reaction to Taylor Swift's lyrics about using location tracking on Find My sparked a realization for So, who pointed out the capability to see everyone's location through the app. She marveled at the multifunctionality of the watch, noting its ability to act as a compass, and enthused about its impressive features.
Michael Calore: Absolutely. What's fascinating is that the track "Wristwatch" from the album may seem to be about an Apple Watch, yet it transcends that specific subject matter.
Adrienne So mentioned, "Indeed, there exists a specific literary technique that we, as English majors, ought to be familiar with, yet surprisingly, we aren't."
Michael Calore: Okay. That wraps up our recommendations from everyone. That concludes our program. I appreciate Julian and Adrienne for being with us.
Julian Chokkattu: We appreciate the opportunity to be here.
Lauren Goode: I appreciate everyone's presence.
Adrienne So: I appreciate it.
Lauren Goode: That was incredibly enjoyable.
Michael Calore: We appreciate everyone tuning in. Should you wish to share your thoughts, we’re all accessible on Threads; details are in the show notes. Lauren is also available on Threads. Our outstanding producer, Boone Ashworth, deserves a mention. Expect another episode from us next week. Until then, farewell.
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