Business
Vitasoy’s Green Shift: CEO Roberto Guidetti Champions Young Talent in the Quest for Sustainability
Hong Kong's Vitasoy views emerging talent as a crucial element in achieving sustainability, according to the CEO. "We're just starting on this path and we need assistance," CEO Roberto Guidetti states, as the company focuses on goals related to transitioning to a climate-friendly model.
Engaging the younger generation to enhance the sustainability efforts of the 84-year-old Vitasoy International, based in Hong Kong, is of such significance to CEO Roberto Guidetti that he personally takes part in the process.
The 61-year-old from Italy, with almost twenty years of experience at Procter & Gamble and another six years at Coca-Cola before moving to Vitasoy in 2013, personally conducts interviews for roles focused on sustainability.
"Numerous individuals, particularly those from the Millennial and Generation Z demographics within our sustainability group, expressed to me that a significant factor in their decision to become part of our organization was my personal involvement in their interview process. This, they felt, demonstrated Vitasoy's commitment to sustainability," Guidetti shared with the Post.
"We're just embarking on this venture and require assistance. It's crucial for us to grasp the top-notch practices within our sector, and comprehend how businesses manage to progress."
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Vitasoy, an 84-year-old drink company from Hong Kong, is tackling sustainability issues head-on.
Guidetti stated that the company's eco-friendly products, primarily composed of soy, almond, and oat milk, lemon teas, and tofu, have drawn in a younger managerial crowd. This group is well-informed about the environmental advantages of plant-based food and beverage items and is more prone to using them personally.
According to research from scientists in America and Europe that was published in the Nutrients scientific journal last year, drinks made from oats and soy have a significantly lower environmental impact than traditional dairy milk. Their carbon footprint is 62 to 71 percent less, and they require 80 percent less land and almost 100 percent less water to produce.
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