Wharf Hotels Unveils Strategic Rebranding of Marco Polo Hotels: A Transformation anchored on Enrichment, Connectivity, and Responsibility

Wharf Hotels has publicized a thorough makeover of Marco Polo Hotels. The brand's metamorphosis highlights a tactical plan pivoted on three key principles – enhance, link, and accountable.

Recent years have seen a significant shift in how individuals travel. In response to these changing customer habits, the Wharf Hotels hospitality chain has launched a major overhaul of its Marco Polo Hotels. This revamp is based on a trio of new core principles: enrich, connect and responsible.

The organization, that has been functional in mainland China, Hong Kong and the Philippines for over fifty years, anticipates that the rebranding will better match its principles and improve the experience of its guests.

The decision to rebrand coincides with a surge in both business and recreational travel, where individuals combine work-related travel with leisure activities. This practice is particularly noticeable in the Asia-Pacific region, as revealed by a study conducted across 44 sectors in 72 nations, which was published in the Global Business and Travel Association's 2023 Business Travel Index Outlook. The research found that 42 percent of business travellers in this area – a ratio considerably higher than in other global regions – extended their work trips with leisure days, often staying in their original accommodation. This trend is anticipated to persist as changes in work habits and preferences align with the desire for a more balanced work-life equilibrium.

In response to the increasing need for business and leisure trips in Asia, Marco Polo Hotels is undergoing a rebranding to motivate guests to commence a voyage of exploration.

"Guests of today and the future seek more than just accommodation," asserts Thomas Salg, the leader of Wharf Hotels. "They desire enriching experiences through visuals, audios, and flavors, both within our premises and beyond. Our goal reflects our dedication to offering a comprehensive guest experience and providing enduring worth to our stakeholders."

The process of rebranding Marco Polo Hotels has started and features a fresh visual look defined by a magenta hue, symbolizing energy and warmth. The initiative is built around three key elements – enhance, unite, and accountability.

"Enrich" puts a strong focus on beauty, comfort, and ease within the hotels' dining areas, lounges, rooms, and suites. Visitors can anticipate exceptional dining experiences, including partnerships with well-known culinary professionals, and food options that cater to themed activities. Savvy, a contemporary restaurant that transitions from day to night, serves Italian-inspired shared dishes and local cuisine, making it a crucial component of this focus. It also complements existing culinary landmarks such as the acclaimed Italian restaurant, Cucina, located in Marco Polo Hongkong Hotel, and Lotus Court in Marco Polo Xiamen Hotel, known for its Cantonese and regional dishes.