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Mitsubishi Charges Ahead: Unveils ‘Momentum 2030’ Plan with Nine Electrified Vehicles for U.S. Market by 2028



Mitsubishi aims to refresh its American vehicle offerings by introducing a range of new hybrid models, plug-in hybrid options, and electric vehicles in the coming years.

On Thursday, the car manufacturer revealed its latest strategy, dubbed "Momentum 2030," outlining their ambition to launch either a brand-new or updated vehicle annually from 2026 through to 2030. This will expand their American range to almost twice its present size, which consists of four different models, as stated in a press release by Mitsubishi. A teaser visual accompanying the announcement displayed a lineup of seven vehicles.

Mitsubishi aims to introduce nine new electric and hybrid models by 2028.

Mitsubishi has announced that their latest range will feature two different models that mark the brand's entry into previously uncharted market categories. The vehicles will be powered by a diverse selection of engines, encompassing cutting-edge traditional combustion engines, hybrid systems, plug-in hybrid configurations, and fully electric powertrains.

It seems that North America has finally unveiled its answer to Mitsubishi's international strategy unveiled in March 2023. This strategy detailed an enhanced range of "xEV" vehicles, including hybrids, plug-in hybrids, and fully electric vehicles, aiming to electrify half of its offerings by the end of the decade.

Mitsubishi aims to introduce nine new electric and hybrid models by the close of 2028.

Sources indicate that Mitsubishi and its parent company Nissan are considering a joint venture to produce an electrified pickup truck, which could come in both plug-in hybrid and all-electric versions (this possibility was also hinted at in the worldwide product strategy unveiled last March). It is also anticipated that Nissan and Mitsubishi will utilize common upgraded platforms for various compact car models.

Mitsubishi once offered the compact i-MiEV electric vehicle in the American market, but currently, its sole electrified option is the Outlander PHEV. This vehicle highlights the company's excellence with a hybrid setup that outperforms numerous competitors. The latest iteration of the Outlander PHEV, introduced for the 2023 lineup, impresses with an EPA-estimated electric range of 38 miles.



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Honda has announced an expansion in their range of all-wheel-drive hybrid vehicles. Meanwhile, Mitsubishi is hinting at upcoming electric vehicles and hybrids for the American market. Plus, we discuss the reasons future EV tires may not need replacement as frequently. Stay tuned to Green Car Reports for more. Honda has set a target to produce two million electric vehicles yearly by 2030. During a recent presentation focused on their mid-to-late decade goals for electric vehicles, they also shared plans for a new series of all-wheel-drive hybrid models. On Thursday, Mitsubishi gave a glimpse into their potential future vehicle offerings in the U.S…

Upcoming tires designed for hybrid and electric vehicles are expected to deliver enhanced performance and exhibit reduced wear soon, with the added benefit of sourcing materials from a supply chain free of fossil fuels.

This would enable Honda to compete with Toyota, who currently has a range of AWD hybrids available, by utilizing motor technologies that are also used in electric vehicles.

Aptera has concluded its crowdfunding efforts. Ford issues a recall for Maverick Hybrid and Escape Hybrid due to a software problem. Meanwhile, BMW remains firm on its electric vehicle goals while other car manufacturers show uncertainty. Stay tuned to Green Car Reports for this and other updates. Despite the changing landscape, BMW is committed to its previously stated goal of ensuring 50% of its…

Aptera has successfully garnered over $100 million in funds from a collective of over 17,000 backers across various stages of its crowdfunding efforts.

The CEO of the car manufacturing company has indicated that there is no set timeline for discontinuing traditional fuel engines, and the company will continue to adapt its engine options deep into the 2030s.

The problem pertains to the software of the hybrid system, necessitating a visit to the car dealership for resolution.

Electric vehicle purchases have increased, yet their portion of the market has declined. The">Kia EV6 debuts an updated design along with an extended driving distance. Additionally, BYD unveils a new plug-in hybrid pickup named Shark in the markets below the U.S. border. For these stories and more, stay tuned to Green Car Reports. On the same day that the Biden administration raised taxes on Chinese electric vehicles as a strategy to maintain…

Minor improvements in Tesla's performance failed to compensate for the scarcity of low-cost electric vehicles and a declining high-end market.

The EV6 could potentially extend its driving distance to approximately 330 miles or beyond with the launch of a new 84-kwh extended-range battery.

Following the announcement of increased tariffs by the Biden administration on Tuesday, BYD unveiled a new truck that could potentially compete with the Toyota Tacoma and Ford Ranger.

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