Liberty Media Vows to End ‘Divide and Conquer’ Tactics in F1: Collaborative Vision Sets the Stage for 2026 Concorde Agreement

Formula 1 asserts that Bernie Ecclestone's strategy of "divide and conquer" will not be used again.

"The previous administration invested considerable effort in pitting the teams against one another."

The Liberty Media CEO has promised that the next Concorde Agreement will not be settled using Bernie Ecclestone's "divide and conquer" strategy.

Discussions are in progress to draft a new Concorde Agreement, an essential document that outlines regulations for Formula 1 both on and off the track, covering the period from 2026 to 2030.

Traditionally, reaching this agreement has been challenging, as Formula 1 teams and the sport as a whole have been competing for large financial stakes.

In 2017, Chase Carey, who serves as the chairman of the Formula One Group, commented on his predecessor's approach by saying, "Bernie preferred a divide-and-conquer strategy and kept things very secretive, whereas we aim to foster a spirit of partnership and focus our competition on the racetrack."

All stakeholders, including the teams, promoters, Formula One, and the FIA, are united in their vision for the future of the sport, aiming to develop it in a manner that benefits everyone involved.

Last weekend in Monaco, Motorsport quoted Greg Maffei, the CEO of Liberty Media, saying that the previous administration invested considerable effort in fostering competition among the teams.

Often, they took more pleasure in gaining a competitive advantage over one another than in considering ways to develop the sport.

“We've adopted a strategy similar to the NFL in the United States: compete intensely on game day, but prioritize the league the next day.”

"Our goal is to develop the sport collectively."

The teams have welcomed this change and benefited from it. Not only have they observed an increase in F1 revenues and their portion of sponsorship profits, but there has also been an increase in the teams' overall value.

Mercedes' Toto Wolff commented on the initial discussions regarding the 2026 Concorde Agreement, stating, "I believe we have established the fundamental parameters for how Formula One envisions the next five-year period unfolding."

"There's a bit of virtue within."

Christian Horner from Red Bull remarked, “There will be the typical debate with teams asking for additional benefits and the promoter also seeking more, but our current system functions quite effectively.”

"The fundamental principles seem to be quite solid. As the sport keeps developing and expanding, there are aspects that we can adjust within the agreement."

"However, I believe the core approach will involve adjustments rather than a complete overhaul."

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