Fashion on the Fast Track: Lewis Hamilton Partners with Dior, Mercedes Duo Quizzed on Style Deals in Hungary

Mercedes drivers questioned about fashion collaborations as Lewis Hamilton partners with Dior

Fresh styles for Mercedes pair? Fashion agreements explored in Hungary

Lewis Hamilton and George Russell were asked about significant fashion agreements that might lead to a shift in their appearance.

Lewis Hamilton, set to join Ferrari next year, has recently been appointed as an ambassador and guest designer for Dior.

During the F1 Hungarian Grand Prix, where Crash.net reporters are present, Hamilton was questioned about whether his new contract with Dior means he will no longer collaborate with Tommy Hilfiger, the official clothing and merchandise partner for the Mercedes team.

Dior proudly announces that Formula 1 legend Lewis Hamilton has joined as their latest ambassador. To mark this occasion, they are unveiling a new winter-focused Lifestyle Capsule collection, created in collaboration with Kim Jones. #DiorLewisHamilton pic.twitter.com/4qqufbTRy5

He replied, "I played a role in introducing Tommy to the team. They've been excellent collaborators."

"On a personal note, gaining knowledge from him and his team was truly enlightening for me."

“I have the opportunity to sit down with Tommy and learn from him about how he began his business, his preferred designers, and the various obstacles he faced. This experience has been incredibly valuable.

"With that design expertise, we collaborated on five collections over a few years. It was a significant experience for me."

"I've recently started a new collaboration with Dior, which has allowed me to incorporate those ideas into their latest collection. I'm really enthusiastic about it."

"This achievement wouldn't have been feasible without Tommy's support and his contributions, as well as the team's permission for me to undertake these actions."

"I don't believe anyone in this sport has ever achieved this before."

"Perhaps other drivers will begin to create their own clothing lines. Only time will tell if this trend catches on."

Hamilton has created a special collection for Dior that is set to be released in October.

Russell, who is committed to Mercedes for his racing career, was questioned about having any upcoming agreements with Tommy Hilfiger.

"Not quite yet," he responded. "Being involved with Tommy Hilfiger is an excellent opportunity for the both of us."

"You can truly feel his enthusiasm for racing, reflected in his F1 Academy team and the unwavering support he's shown to Mercedes throughout the years."

"Since the 1990s, even within the realm of Formula 1. So, yes, I'm proud to be involved in that."

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