Eddie Jordan Blasts Audi’s F1 Strategy as ‘Fundamentally Wrong’: Concerns Loom Over 2026 Entry

Eddie Jordan harshly critiques Audi's F1 project, calling it "fundamentally wrong."

Eddie Jordan has harshly criticized Audi's F1 endeavor up to this point.

Veteran F1 team boss Eddie Jordan has slammed Audi’s initiative, calling it “basically flawed” and expressing doubts about the German automaker.

Starting in 2026, Audi is set to acquire Sauber and transform it into a complete factory Formula 1 team.

They are getting ready to join Formula 1, having recently hired former Ferrari chief Mattia Binotto and Jonathan Wheatley from Red Bull within the past week.

Nevertheless, these new signings are part of a significant overhaul in management occurring just 18 points ahead of their inaugural race.

In an interview on the Formula for Success podcast, Jordan shared his reasons for being skeptical about Audi.

"I have some doubts about Audi's involvement," he remarked. "You [David Coulthard, co-host] and I are very close to Allan McNish and we hope he succeeds, but he has taken on a very challenging project. Developing a car and managing the operations from Switzerland, including manufacturing, is a monumental task."

"When was the last time you witnessed a Swiss or German team securing a world championship? We observed Toyota's attempt; they entered, tried to succeed using their approach, but it ultimately failed. Many teams have followed a similar path, spending vast sums of money without achieving success."

"It’s a significant challenge. I must admit, there's no superior method for operating a race car than in Britain, especially around Northampton, Oxfordshire, and a few other locations. The expertise there is immense, and the mentality is all about success, excellence, and achieving the highest standards."

"The local suppliers are aware of the challenges and deadlines that customers in the area face. In contrast, if you order machinery from Switzerland, they provide a timeline that could range from four days to four months, with no flexibility."

Jordan believes that teams located in the UK have a significant edge, which is something Audi ought to have taken into account.

"In the UK, you would simply pressure the supplier by stating, 'If you don't complete this task, you won't receive any more work from us. So you'd better prioritize this and finish it.' Consequently, they would work around the clock to meet the deadline," he remarked.

“That’s the underlying belief—that there is a deep-rooted racing culture. I believe Audi’s approach is fundamentally flawed.”

Coulthard remarked, "In my opinion, if your goal is to become a World Champion or win a Grand Prix, the UK has firmly positioned itself as the essential foundation for achieving that."

"Ferrari stands apart, naturally, but achieving that required significant manpower from Europe."

"Only time will reveal if Audi will achieve success or not."

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