Business
Rox Motor Expands Overseas Amidst Domestic Price Wars: Chinese EV Start-Up Targets Middle East, Africa and Central Asia
Rox Motor, a Chinese electric vehicle start-up, plans to expand internationally due to fierce local pricing competition
The automaker from Shanghai is looking to increase its sales networks in the Middle East, Africa, and Central Asia as domestic price battles weaken profit margins.
Rox Motor inked contracts last week with dealerships in Qatar, Kuwait, Azerbaijan, the Philippines, and Egypt. These contracts are aimed at expanding the distribution of their electric vehicles and establishing local service networks.
The statement confirmed that Rox Motor has indeed launched its global operations. It further emphasized their continuous dedication towards identifying and fulfilling undisclosed genuine requirements.
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