Marc Marquez credits the Gresini MotoGP team for playing a pivotal role in his career

The eight-time world champion highlights the significant impact Gresini had on his 2024 season

Marc Marquez mentioned that his season spent with Gresini Racing in MotoGP reignited his enthusiasm for motorcycle racing, comparing the team's spirit to the vibe found in a Moto2 team.

The Spanish racer made a significant gamble with his career by choosing to leave the factory Honda team a year ahead of schedule, at the close of 2023, in order to join Gresini's team and ride a GP23 Ducati in the previous season.

Marquez shifted gears to see if he still had the speed for MotoGP and if he could find joy in it again, following four challenging years since 2020, when an arm injury significantly impacted his career.

The eight-time global champion secured victories in three Grand Prix races, his first wins since 2021, and subsequently clinched a factory Ducati deal for the 2025 season.

In a conversation with journalists, among them Crash.net, during the season's last event, Marquez shared that his experience with Gresini reignited his love for the sport.

"He mentioned that being a part of a satellite team somewhat reignited his enthusiasm for motorcycles."

"Obviously, during my time at Honda, I was fortunate to have comrades and an excellent team of people around me."

"However, the reality remains that being part of a factory team adds a layer of seriousness to the situation."

"This version is definitely more relaxed and friendly. It brings to mind, albeit differently, the atmosphere of a Moto2 team I was part of – where conversing with the team leader was the norm."

Therefore, for those in charge of making the ultimate choices, you have the option to approach Nadia Padovani. You can discuss with her, expressing your thoughts, and she will respond, 'Alright, we can proceed'.

"Undoubtedly, the key aspect is their possession of the bicycle."

"With a capable satellite team and a strong motorcycle, remarkable achievements are possible, just as I experienced this year, mirroring the success of riders in prior years with Gresini."

"They possess a vast history and extensive experience in handling various types of scenarios."

Last week, Marquez announced his transition to the factory Ducati team, which will conclude his individual sponsorship with Red Bull. However, he is not expected to join forces with Monster Energy.

Recently, Crash.net had the opportunity to speak with Frankie Carchedi, Marquez's crew chief for 2024, in an exclusive episode of the Crash MotoGP Podcast, available for listening below.

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Why Gresini's MotoGP Team, Reminiscent of Moto2, Was Vital for Marc Marquez

The eight-time global champion shares how Gresini significantly propelled him forward in 2024

Marc Marquez expressed that his season with Gresini Racing in MotoGP reignited his enthusiasm for motorcycle racing, comparing the team's ambiance to that of a Moto2 squad.

In a bold career move, the Spanish rider decided to leave the factory Honda team a year ahead of schedule at the conclusion of 2023, opting instead to join Gresini's team and race with a GP23 Ducati last season as his performance started to decline.

Marquez decided to see if he could maintain his speed in MotoGP and still find joy in it, following a challenging four-year period starting in 2020 due to a significant arm injury that impacted his career.

The eight-time global champion secured triumphs in three grand prix events, achieving his initial wins since 2021, and subsequently landed a factory Ducati deal for 2025.

In a conversation with the press, which included Crash.net, during the season's last race, Marquez mentioned that collaborating with Gresini reignited his "love" for the sport.

"Being part of a satellite team reignited my enthusiasm for motorcycles," he shared.

Certainly, at Honda, as you're aware, I was fortunate to have companions and a truly excellent team of people.

"However, the reality is that being part of a factory team entails a more serious commitment."

"This version feels more relaxed and approachable, evoking memories of a time with a Moto2 team in a different sense, particularly in how you'd communicate directly with the team leader."

"Therefore, those in charge of making the ultimate choices, in this instance, you can approach Nadia [Padovani] and have a conversation with her. You can express your thoughts, and she'll respond, 'Alright, we can proceed.'"

"Undoubtedly, the key aspect is their possession of the bicycle."

"With a competent satellite team and a high-quality motorcycle, impressive achievements are possible, just as I experienced this year, similar to what other racers accomplished in past years with Gresini."

"They possess an extensive background and considerable expertise in handling a variety of circumstances."

Last week, Marquez announced his decision to join the factory Ducati team, which will result in the termination of his individual sponsorship deal with Red Bull. However, he does not plan to become a sponsored athlete of Monster Energy.

Recently, Crash.net had a discussion with Frankie Carchedi, the crew chief for Marquez's team in 2024, in a unique episode of the Crash MotoGP Podcast, accessible below.

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Vinales Sheds Light on Aprilia’s Odd Tendency in Recent MotoGP Seasons

‘Grasping It Was Challenging’

Maverick Vinales has shared insights into an odd aspect of his time racing for Aprilia in MotoGP, pointing out that the latter half of the season consistently posed challenges for the RS-GP.

The Spanish rider teamed up with Aprilia towards the end of the 2021 season after parting ways with Yamaha under tense circumstances. He then completed three entire seasons with the Italian manufacturer, concluding at the close of 2024.

Vinales secured his inaugural and sole victory at the Grand Prix level aboard the RS-GP during the 2024 Americas GP, following an impressive performance in the prior round held in Portugal.

Later on, he confessed that both he and Aprilia were puzzled by their unexpected speed during that stage of the championship.

Vinales pointed out that it wasn't just in America where he felt at his peak with the Aprilia; he mentioned that during his tenure, the performance of the RS-GP consistently dipped in the latter part of the season.

"Last month in Barcelona, he mentioned experiencing a strong sense of achievement during several races."

"At Le Mans '23, I experienced a crash. However, I'm confident that race could have been another victory for me, without a doubt. There were also several other races where I had a very positive vibe."

"The motorcycle demonstrated considerable promise during certain segments of the competition, yet from my experience over the years with Aprilia, a recurring challenge was the latter half of the season, which proved to be quite tough for all Aprilia riders."

"It's challenging to grasp since we usually perform well on these tracks. However, when we enter the latter half of the season, it consistently becomes tough."

During the initial 10 races of the 2024 season, the Aprilia factory team secured three sprint race victories, one grand prix win, and finished in the top five in four of the Sunday races.

Over the past 10 races, it achieved only two top-three finishes in sprints and a single top-five placement in a Grand Prix, dropping to third place in the team rankings, behind KTM – the team Vinales will be joining in 2025 through the Tech3 squad.

Vinales suggests that Aprilia started each season at the peak performance of their bike, whereas their competitors improved and performed better as the year progressed.

"When questioned about the reasons behind this pattern, he replied, 'I'm not sure, as we've attempted every possible solution.'"

"We altered the swingarms, the chassis, and everything else in an attempt to comprehend the issue at hand."

"However, my perspective is that we began at our peak while others initially faced some difficulties adapting to the new bike, and then they progressed further."

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Vinales Sheds Light on Aprilia's Unusual Tendency in Recent MotoGP Seasons

'Grasping it was challenging'

Maverick Vinales has shared his thoughts on an unusual aspect of his time at Aprilia in MotoGP, pointing out that the "latter half of the season always proved to be quite challenging" for the RS-GP.

The Spanish rider switched to Aprilia toward the end of the 2021 season after a contentious departure from Yamaha, completing three entire seasons with the Italian manufacturer through to the conclusion of 2024.

In 2024, Vinales secured his maiden grand prix victory on the RS-GP at the Americas GP, following a commendable performance in the preceding Portugal round.

Later on, he conceded that both he and Aprilia were at a loss to explain their exceptional speed during that stage of the competition.

Vinales observed that his peak performance on the Aprilia wasn't exclusive to his time in America, mentioning that during his tenure, the RS-GP consistently experienced a decline in performance as the year progressed into its latter half.

"Last month in Barcelona, he mentioned experiencing a strong sense of satisfaction during several races."

"At Le Mans '23, I experienced a crash. However, I firmly believe that race had the potential for a win. There were also several other races where I felt particularly confident.

"The motorcycle demonstrated significant promise during certain stages of the championship, yet from my experience with Aprilia over the years, the latter half of the season consistently proved to be a challenging period for all the Aprilia bikes.

"It's perplexing because we usually perform well on these tracks. However, entering the latter half of the championship season, challenges always seem to arise."

During the initial 10 races of the 2024 season, Aprilia's official team secured victories in three sprints, triumphed in one grand prix, and finished among the top five in four Sunday races.

Over the previous 10 races, it secured only two podium finishes in sprints and a single top-five placement in a grand prix, dropping to third place in the constructors' rankings, behind KTM. Vinales is set to join KTM in 2025 with the Tech3 squad.

Vinales suggests that the explanation lies in Aprilia starting each season at the peak of the bike's performance, whereas their competitors improved as the year progressed.

"When questioned about the reasons behind this trend, he expressed uncertainty, stating, 'We've attempted every possible solution.'"

"We modified the swingarms, the frame, and all other components in an effort to grasp the root of the issue."

"Perhaps my perspective is that we began at our peak performance, while the others initially found it challenging to adapt to the new bike, before they eventually made progress."

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Title: The Significance of the Gresini MotoGP Team for Marc Marquez, Comparable to Moto2

Eight-time world champion Marc Marquez discusses the pivotal support he received from the Gresini team in 2024.

Marc Marquez expressed that his time racing with Gresini Racing in MotoGP rekindled his enthusiasm for motorcycles. He compared the team's environment to that of a Moto2 team.

The Spanish rider made a significant career gamble as his performance started to decline, deciding to leave the factory Honda team one year ahead of schedule at the conclusion of 2023. He switched to a GP23 Ducati with the Gresini team last season.

Marquez decided to test if he could still perform at high speeds in MotoGP and find joy in the sport, following four challenging years since his significant arm injury in 2020.

The rider, who has claimed the world championship title eight times, secured three grand prix wins, marking his first triumphs since 2021, and secured a deal with the Ducati factory team for the 2025 season.

During the season's final round, Marquez shared with reporters, such as those from Crash.net, that partnering with Gresini reignited his "passion" for racing.

He compared being part of a satellite team to his enthusiasm for motorcycles.

Certainly, during my time at Honda, I had close friends there and worked with an excellent team of people.

"However, being part of a factory team means that everything becomes a bit more serious."

"In this situation, everything feels more laid-back and familiar. It brings to mind, albeit differently, my time with a Moto2 team, where I would have direct conversations with the team leader."

"The individuals responsible for making the ultimate decisions should approach Nadia Padovani. You can express your opinion to her, and she will respond with something like, 'Alright, we can proceed.'"

"Naturally, having the bicycle is the crucial aspect."

"A well-equipped satellite team can accomplish impressive results, as I experienced this year, similar to what other riders achieved in past years with Gresini."

"They possess extensive history and substantial experience in handling various situations."

Last week, Marquez announced that by joining the factory Ducati team, he will conclude his individual sponsorship with Red Bull, but he has no plans to sign with Monster Energy as a sponsor.

Crash.net recently had an interview with Frankie Carchedi, who will be Marquez's crew chief for 2024, to talk about the upcoming season. This conversation is featured in a special episode of the Crash MotoGP Podcast, which is available below.

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Christian Horner clarifies the decision to advance Liam Lawson ahead of Yuki Tsunoda within Red Bull.

Christian Horner mentioned that it was a closely contested decision for Red Bull to opt for Liam Lawson over Yuki Tsunoda for the F1 2025 season.

On Thursday, Red Bull revealed that Lawson would be stepping up from the affiliated team Racing Bulls to join Max Verstappen on the track in 2025, following the team's choice to part ways with Sergio Perez.

After participating in just 11 Grand Prix races across two years and not clearly surpassing his teammate Tsunoda, the 22-year-old driver from New Zealand was ultimately chosen as Red Bull's upcoming racer.

Horner clarified that the choice to elevate Lawson was determined by slight differences.

"Horner conveyed to ESPN that there was hardly any difference in performance between the two competitors."

Yuki is known for his speedy driving skills. With around three to four years of experience under his belt, he recently excelled in the tyre evaluation in Abu Dhabi, earning high praise from the engineering team for his performance.

When examining Liam's performance metrics, it's evident that his race speed has shown slight improvements. Upon comparing his qualifying speeds to Yuki's, they are remarkably close, indicating strong potential. Considering Liam has only participated in 11 Grand Prix events, it's reasonable to expect his performance to enhance further. He has demonstrated significant mental strength and determination.

Several aspects of Liam have really made an impression on me, notably his adaptability. No matter the circumstances, he rises to the occasion. Reflecting on his first race in Zandvoort, stepping in after Daniel suffered a finger injury, it's remarkable how he went toe-to-toe with Max right from his very first lap.

He possesses the tough, determined mindset of a racer. After spending a year in the DTM, he swiftly adapted to piloting a Ferrari GT car, competing alongside Alex Albon, where he often had the advantage.

"Once more, his skill in racing tactics stands out as a significant asset. He's willing to engage closely in races, even to the point of contact if it's needed. I believe he's going to perform excellently for our team."

The engineering team has appreciated collaborating with him during this year's activities. He also demonstrates a strong commitment to his work. Therefore, it's wonderful to know that Yuki will continue to be a part of the Racing Bull environment next year. Moreover, he'll be ready to step in whenever needed.

Red Bull aims not to overly burden Lawson

As Verstappen's fifth collaborator at Red Bull, Lawson becomes his fourth new partner following Daniel Ricciardo's departure from the team at the conclusion of 2018.

Previous drivers Pierre Gasly, Alex Albon, and Perez were let go because they couldn't match Verstappen's performance.

Horner has admitted that Lawson has a challenging job ahead in competing with Verstappen, recognized as the toughest assignment in F1, but he emphasized that Red Bull will ensure not to overwhelm their secondary driver with pressure.

"Horner emphasized the importance of not overwhelming him with expectations or allowing him to overburden himself, especially when he's up against the top driver of his era."

"In my opinion, he should essentially disregard the information regarding car 1's situation and concentrate solely on collaborating with his engineering team on their tasks. By doing their utmost, he should be in a good position. We aim to provide him with the necessary support in this endeavor."

"We're optimistic that next year, we can offer a vehicle that matches his needs as perfectly as it does for Max, and then we'll observe his performance."

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Lewis frequently covers Grands Prix globally for Crash.net. Typically delivering reports directly from the event, Lewis shares the narratives of the key figures in the sport.

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Vinales sheds light on an unusual aspect of Aprilia's recent MotoGP efforts

‘Comprehending it was challenging’

Maverick Vinales has commented on an unusual aspect of his time with Aprilia in MotoGP, observing that the RS-GP consistently faced significant challenges during the latter half of the season.

In the final part of the 2021 season, the Spanish rider became part of Aprilia after a contentious departure from Yamaha. He then completed three entire seasons with the Italian company, continuing until 2024.

In 2024, Vinales secured his solitary grand prix victory riding the RS-GP at the Americas GP, following an impressive performance in the prior race held in Portugal.

Nonetheless, he later confessed that both he and Aprilia are unsure about the reasons behind their high speed during that particular stage of the championship.

Vinales mentioned that the United States wasn't the only place where he felt at his peak with Aprilia. However, he observed that during his tenure, the RS-GP's performance consistently declined in the latter part of each year.

He mentioned in Barcelona last month that there were several races where he felt fantastic.

"In the 2023 Le Mans race, I had an accident. However, I believe that this race had the potential to be another victory for me. There were also other races where I felt really confident."

"The motorcycle demonstrated impressive capabilities during certain segments of the championship. However, a recurring issue throughout my time with Aprilia was that the latter half of the season proved to be quite challenging for all the Aprilia bikes."

"It's challenging to comprehend since these tracks usually work well for us. However, when we reach the latter half of the championship, things consistently become tough."

During the initial 10 rounds of the 2024 season, the factory Aprilia team secured three wins in sprint races, clinched a grand prix victory, and achieved top-five finishes on four Sundays.

Over the past ten races, the team only achieved two sprint podium finishes and secured a top five position in just one grand prix. This decline resulted in the team dropping to third place in the constructors' championship, falling behind KTM. Notably, Vinales is set to join KTM in 2025, aligning with the Tech3 team.

Vinales suggests that this was because Aprilia started each season with their bike already performing at its peak, whereas their competitors improved as the year progressed.

When questioned about the possible reasons behind this trend, he responded by saying, "I'm not sure, as we've exhausted all options."

"We modified the swingarms and chassis, among other components, in an effort to figure out the issue."

"Perhaps what I think happened is that we began at our peak performance, while others were having some difficulties with their new bikes, and then they improved."

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Vinales uncovers an unusual trend in Aprilia's latest MotoGP efforts

‘It was hard to comprehend’

Maverick Vinales has shared his thoughts on an unusual aspect of his time with Aprilia in the MotoGP series, pointing out that the "second half of the season was consistently challenging" for the RS-GP.

The Spanish rider became part of the Aprilia team towards the end of the 2021 season after a contentious departure from Yamaha. He completed three entire seasons with the Italian manufacturer, continuing until the conclusion of 2024.

In 2024, Vinales secured his inaugural and sole victory on the RS-GP at the Americas Grand Prix, following an impressive performance in the prior race in Portugal.

Later on, he confessed that both he and Aprilia are unsure about the reasons behind their impressive speed during that stage of the championship.

Vinales mentioned that the United States wasn't the sole instance where he felt at his peak on the Aprilia. He also observed that during his time there, the performance of the RS-GP typically declined in the latter half of each year.

"Last month in Barcelona, he mentioned that there were several races where he felt really good."

"In the 2023 Le Mans race, I unfortunately had a crash. However, I believe that could have been another victory for me, definitely. There were also other races where I felt really positive."

Throughout the championship, the bike demonstrated significant promise in certain sections. However, a recurring theme during my time with Aprilia has been the challenging nature of the latter half of the season for all Aprilia motorcycles.

"It's challenging to comprehend since these tracks usually favor us. However, once we reach the latter half of the championship, things consistently become tough."

During the initial 10 rounds of the 2024 season, the factory Aprilia team secured three wins in sprint races, clinched a grand prix victory, and finished in the top five on four Sundays.

Over the past 10 races, the team only achieved two podium finishes in sprint events and secured just one top-five finish in a grand prix, causing it to drop to third place in the constructors' championship, falling behind KTM. Notably, Vinales is set to join KTM's Tech3 team in 2025.

Vinales suggests that the reason for this trend is that Aprilia starts each season with their motorcycle performing at its peak, whereas their competitors improve as the year progresses.

"I'm not sure, as we've attempted all possible solutions," he replied when questioned about the reason behind this trend.

"We modified the swingarms, chassis, and other components in an effort to figure out the issue."

"Perhaps my thought is that we began at our peak performance while others initially faced challenges with their new bikes, and then they advanced to the next level."

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Adrian Newey's Timeline for Steering Aston Martin into Formula 1 Title Contention

Aston Martin boasts "the two most influential engineers in Formula 1"

According to reports, Adrian Newey has the potential to transform Aston Martin into contenders for the F1 championship in just three years.

Aston Martin succeeded in the crucial effort to hire Newey, notably beating out Ferrari in the process.

When the chief technology officer of Red Bull announced his plans to leave, he quickly became one of the most sought-after figures in the Formula 1 community.

According to Sky Sports' Ted Kravitz, this development has a transformative impact on Formula 1, Aston Martin, and the drivers' futures.

"We are situated on property that was once owned by Eddie Jordan at the Silverstone facility. Jordan, who manages Newey, has been exceptional in handling negotiations."

"It's monumental."

"It's more complicated than just stating that Newey has joined the team formerly known as Jordan."

"Such an incredible team, an outstanding facility, significant investment, and promising future opportunities…"

"With Newey joining the team, they are expected to compete for the championship within two years, and at most, three years."

"That's a groundbreaking development for Formula 1."

According to Craig Slater, Newey becomes part of Aston Martin's already formidable team.

"Nuclear fusion is the topic at hand, and we have Andy Cowell and Newey present. One is an expert in engines, and the other in cars," he mentioned.

"In Formula 1, Newey and Cowell stand out as the most influential engineers. Over the past three decades, Newey has been particularly noteworthy. During Mercedes' era of supremacy, Cowell is the only one who has been able to rival Newey's impact."

Newey is set to officially become part of Aston Martin in March. This timing allows him to have an impact on the design of their 2026 vehicle, which will be the first under the new regulatory framework.

In 2025, Newey is set to collaborate with Fernando Alonso, fulfilling one of his personal ambitions, alongside teammate Lance Stroll.

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For ten years, James worked as a sports reporter for Sky Sports, where he covered a wide range of events including American sports, soccer, and Formula 1 racing.

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Schedule outlined for Adrian Newey to guide Aston Martin towards F1 championship contention

Aston Martin boasts having "the two most influential engineers in F1"

It is believed that Adrian Newey has the capability to transform Aston Martin into contenders for the F1 championship in a span of three years.

Aston Martin emerged victorious in the crucial competition to secure Newey's services, notably outpacing Ferrari.

The announcement by Red Bull’s top tech executive about his plans to resign positioned him as potentially the most sought-after person in the Formula 1 racing circuit.

"Ted Kravitz of Sky Sports stated, "This transforms the landscape for Formula 1, Aston Martin, and the drivers' careers going forward."

We're positioned on terrain that once belonged to Eddie Jordan, situated at the Silverstone factory. Jordan, who manages Newey, has achieved remarkable success in negotiations.

"The impact is monumental."

"It's more complex than merely stating Newey has joined the squad formerly known as Jordan."

"Such an incredible team, an impressive facility, substantial investment, and promising prospects it boasts…"

"Having Newey on the team, they are expected to contend for the championship within two to three years at most."

"This represents a monumental shift for Formula 1."

Craig Slater highlighted that Newey's addition strengthens an already remarkable roster at Aston Martin.

"In the realm of nuclear fusion, we're talking about Andy Cowell and Newey – the mastermind behind the engine and the expert on the car," he expressed.

"Newey and Cowell stand as the most influential engineers in Formula 1, with Newey being a key figure for the past three decades. During Mercedes' era of supremacy, Cowell emerged as the singular engineer to overshadow him."

Newey is set to become a part of Aston Martin in March, allowing him the opportunity to impact the design of their 2026 vehicle, which will be introduced under the fresh regulations.

In 2025, Newey is set to collaborate with Fernando Alonso, fulfilling a personal aspiration, alongside his teammate Lance Stroll.

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For ten years, James served as a sports reporter for Sky Sports, where his coverage spanned across a variety of sports including American sports, football, and Formula 1.

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Max Verstappen's water cooler holds an interesting tale about a company that has become crucial in the world of Formula 1. Yeti, known for their water coolers, is a sponsor of the Red Bull team, according to Stewart Bell.

Yeti, a partner of Oracle Red Bull Racing, expressed that it is "incredibly honored" to have contributed to Max Verstappen's achievement of his fourth consecutive Formula One World Championship in Las Vegas last Sunday. The American firm joined forces with the team in 2022 with the initial goal of supporting sustainability initiatives at their Milton Keynes headquarters.

The current World Champions have collaborated on several initiatives with the iconic cooler manufacturer, extending far beyond the initial goal of creating reusable items to reduce waste at their facilities. This partnership is a significant point of pride for the multinational corporation, which employs over 1,000 people and is based in Austin, Texas.

Bill Neff, the Head of Marketing at Yeti, expressed his admiration for Oracle Red Bull Racing, highlighting that the team's impressive performance on the track is truly inspiring. He shared these sentiments exclusively with Crash.net, noting that it is an honor for Yeti to feature them among their partners.

Similar to Oracle Red Bull Racing, Yeti started from modest origins. Nearly two decades ago, in 2006, brothers Roy and Ryan Seiders embarked on a mission to create a cooler that they could use daily.

Neff mentions that it was completely unrelated to the various drinkware and other products they create.

The primary concern wasn't how well the cooler kept ice. Ryan was looking for a cooler sturdy enough to stand on so he could cast his fishing line from the side of a boat. The existing coolers available back then were unstable and prone to tipping over and getting damaged. This need led to the creation of our Tundra Hard Cooler.

Similar to the famous quote from the 1989 movie "Field of Dreams," which says, "If you build it, they will come," interest in Yeti's coolers quickly caught on among outdoor enthusiasts in the United States. The trend started with fishing and hunting circles, before expanding to include whitewater rafting enthusiasts and barbecue pitmasters.

Interest significantly increased when Yeti broadened its product line to include more user-friendly drinkware in 2013, while maintaining their 'built tough' philosophy.

The Seiders brothers never imagined they would team up with a Formula One team. However, according to Yeti's Head of Marketing, Neff, this is not just any typical collaboration. Interestingly, it all started with a message through the networking site, LinkedIn.

Oracle Red Bull Racing was collaborating with us on brainstorming sessions, and we decided to take a friendly approach. We have a mutual appreciation, so we thought, why not explore potential opportunities together? That's essentially how it all began," he explains.

They then proposed that Max Verstappen and Sergio Pérez would benefit from having an improved water bottle. Believing we could take on this task, we visited the team and crafted the straws specifically for them. These bottles aren't available for purchase, as they are exclusively made for the team.

"At that point, we realized that these coolers might be perfect for storing our dry ice. We thought, 'Absolutely, that would be fantastic.'"

"We're now assisting in cooling the engines and brakes, which means we're supporting the performance aspect of these cars. Initially, we didn't intend to display our logos on their products, but that's changed. This marks a significant advancement in our collaborative efforts."

For Yeti, collaborating with Oracle Red Bull Racing is ideal since its products directly address the team's requirements, adding significance beyond a standard licensing agreement. Nonetheless, the company still enjoys conventional partnership perks such as hosting events to appreciate its staff and customers.

"We aim to keep things as simple as possible," Neff explains. "Providing hospitality isn't our top priority; instead, we focus on ensuring our products serve as effective tools. However, if I had the chance, I'd attend every race because they're incredibly enjoyable. Austin is a major event for us, as is Melbourne. Silverstone is another race where we consider inviting some guests."

Similar to the other teams in the Formula One paddock, Yeti is already focusing on 2025 to enhance its offerings. This effort is aimed not only at benefiting its partner, Oracle Red Bull Racing, but also at improving the experience for its broader range of customers.

Neff emphasizes the importance of performing to the best of their abilities on all projects for their clients and maintaining active engagement.

"I aspire for us to maintain a strong spirit of collaboration, consistently discovering enjoyable methods that appeal to the [F1] fans, and ensuring that our contributions help the team succeed. These are my aspirations. They have responsibilities to fulfill, and if we can assist them in enhancing their performance – that's fantastic."

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Within Max Verstappen's hydration station lies a tale of a company now crucial to Formula 1

Yeti, a brand specializing in water coolers, backs Red Bull, according to Stewart Bell

Yeti, a partner of Oracle Red Bull Racing, expressed profound humility for their role in helping Max Verstappen clinch his fourth consecutive Formula One World Championship in Las Vegas this past Sunday. The American firm was welcomed into the partnership in 2022, primarily to support the team's sustainability initiatives at their Milton Keynes headquarters.

The current world titleholders have collaborated on several initiatives with the famed cooling product manufacturer, extending far beyond the initial plea for recyclable items to reduce waste across its facilities. This partnership is a significant point of pride for the multinational corporation, which boasts over 1000 employees and is based in Austin, Texas.

"Bill Neff, the Head of Marketing at Yeti, in an exclusive conversation with Crash.net, expressed his admiration for [Oracle Red Bull Racing]. He mentioned how remarkable it is to work with such an exceptional team and how their on-track performance is both impressive and a privilege that makes them proud to include them among their partners."

Similar to Oracle Red Bull Racing's origins, Yeti started from simple roots when siblings Roy and Ryan Seiders embarked on a journey nearly two decades ago, in 2006, with the aim of creating a cooler they could use daily.

"Neff states that it was unrelated to the various drinking vessels and additional items we handle."

Ryan's motivation wasn't about keeping ice frozen for longer. Instead, he sought a sturdy cooler that could support his weight, allowing him to cast from a higher vantage point at the front of a boat. The coolers available back then were unstable and prone to collapsing or breaking under weight. This necessity led to the creation of the Tundra Hard Cooler.

Echoing the famous quote from the 1989 movie Field of Dreams, "If you build it, they will come," Yeti's coolers quickly became a sensation among U.S. outdoor aficionados, initially attracting anglers and hunters before captivating the whitewater rafting crowd and barbecue experts.

Interest surged when Yeti broadened its product line to include more user-friendly drinkware in 2013, adhering to their 'durably constructed' philosophy.

The Seiders siblings certainly never imagined they would collaborate with a Formula One team. However, according to Yeti's Marketing Chief Neff, this collaboration is far from typical – starting uniquely with a connection made on the professional networking site, LinkedIn.

"Oracle Red Bull Racing was brainstorming concepts with us. We suggested, 'Why not just be friends?' We enjoy each other's company, so we decided to explore what possibilities could emerge from this, and that's essentially how it all began," he explains.

Subsequently, the idea was proposed that Max [Verstappen] and Checo [Sergio Pérez] would benefit from an improved water bottle. Believing in our capability, we approached the team and crafted the straws. These bottles are not available for sale; they are exclusively produced for the team.

"Then, the idea struck us that these coolers might actually be perfect for storing our dry ice, and we were like, 'absolutely, that sounds fantastic.'"

"Currently, we're assisting in the cooling of engines and braking mechanisms, which has led us to support that aspect of the cars' performance. Initially, we didn't intend to have our brand displayed on their items, but that has changed. Thus, it represents a significant progression in our collaborative efforts."

Yeti finds in Oracle Red Bull Racing an ideal ally because its offerings directly address the team's requirements, making this collaboration more meaningful than a standard licensing agreement. However, this does not prevent Yeti from leveraging conventional partnership perks such as event hospitality to treat its staff and clients.

Neff mentions, "We aim to keep things simple and not fuss too much. For us, it's less about the whole hospitality aspect and more about ensuring our products stand out as effective tools. However, if it were up to me, I'd attend every race because they're incredibly enjoyable. Austin and Melbourne are significant events for us. Silverstone is another race where we like to invite guests."

Similar to other teams in the Formula One circuit, Yeti is looking ahead to 2025, aiming to enhance its offerings not only for its partner, Oracle Red Bull Racing, but also for its broader clientele.

Neff believes it's crucial for them to deliver their finest work across all their products and to remain actively engaged.

"I am optimistic that we will maintain our teamwork and continue exploring enjoyable methods that will be appreciated by the [F1] fanbase, aiming to enhance our product in a way that boosts the team's performance and leads to victories. Those are my expectations. They have responsibilities, and if our support can improve their efficiency – that would be fantastic."

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