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Honor Surpasses Samsung: New Reign in Western Europe’s Foldable Smartphone Market
Honor surpasses Samsung to become the leading brand in Western Europe's foldable smartphone market
The offshoot of Huawei has, for the first time, secured the leading position in the foldable smartphone market of Western Europe, which is the second biggest market for foldable phones following China.
Honor, a smartphone brand from China, has outperformed Samsung Electronics to take the top spot as the leading producer of foldable handsets in Western Europe, as per the data gathered by industry advisory firm, Counterpoint Research.
Honor, a subsidiary of Huawei Technologies, emerged as the leading brand in the second quarter for the first time. Western Europe, being the second-largest market for foldable smartphones after China, has become a hotly contested area for competitors such as Motorola, Oppo, OnePlus, and Google, as per a recent report by Counterpoint.
Honor, the company that introduced its well-liked book-style Magic V2 to markets outside China in September last year, experienced a 455% increase in its worldwide foldable deliveries in the second quarter. This was the most significant annual growth among all brands, according to the report.
Worldwide, Huawei, Honor's local competitor, maintained its position as the top brand for foldable phones for the second quarter in a row, largely due to its strong sales in China, as per a separate report by Counterpoint.
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