Sun Shines on Starmer: The Sun Endorses Labour Leader as Tories Face ‘Exhaustion’ After 14 Years

Sir Keir Starmer expressed his pleasure at The Sun's endorsement on the eve of the election. The publication stated that although it agrees with numerous policies from Rishi Sunak, it believes the Conservative Party has grown weary after 14 years in governance and is now "fragmented and disorganized."

Political journalist @Journoamrogers

Wednesday, July 3, 2024, 5:

Sir Keir Starmer has expressed his pleasure at gaining support from The Sun, following the newspaper's endorsement of him in the election.

The head of the Labour Party noted that the newspaper's endorsement of his leadership signifies "a transformed Labour Party that has returned to its roots of serving the working class."

Today, on the eve of the election, The Sun endorsed Sir Keir Starmer, stating that he had "earned the right to lead."

According to the newspaper, the Labour leader made significant efforts to improve his party, despite the transformation being incomplete.

The statement acknowledged that there were numerous reservations regarding the Labour Party, particularly the absence of a definitive strategy to address legal and illegal immigration, as well as worries about potential increases in taxes, but it emphasized that a change was necessary.

In contrast, The Sun criticized the Conservatives, describing them as a "disjointed mess, more focused on internal disputes than governing the nation."

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The article noted that Mr. Sunak has made significant efforts to address the economic turmoil he took on, and has introduced numerous policies deemed "practical" which have garnered support. However, it mentioned that the Conservative Party appears "worn out" after its long tenure in governance.

"The chaos, betrayal, and disorder all came with a cost," it stated.

The Conservative Party permitted a remote-working bureaucratic group, along with advocacy-driven organizations and legal professionals specializing in human rights, to outmaneuver them, impeding pragmatic policies. Both unauthorized and authorized immigration have remained unchecked.

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Tax rates have surged to their highest point since the era following World War II. There has been continuous scheming against those in power. Recent scandals involving unethical behavior, including betting on when elections will occur, have eroded trust among the public.

To put it plainly, the Conservative Party is worn out.

They require time as the opposition to rally around shared ideals, which could ultimately put a stop to the prolonged internal conflicts.

"The moment has come for a transformation."

The emergence of the Sun during specific political gatherings has historically signaled a pivotal point in the course of general election campaigns.

In the 1992 national elections, where Sir John Major won against Labour expectations, The Sun proudly proclaimed on its front cover: "It's The Sun wot won it," a phrase that has since become iconic.

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The endorsement of Sir Tony Blair in 1997 marked a significant turning point for both the Labour Party and his leadership, especially considering its history of firm allegiance to the Conservative Party.

Although The Sun isn't as influential as it was back in 1997, when it sold nearly 4 million copies daily compared to today's 1.2 million, its somewhat tepid support for Sir Keir Starmer is significant, especially considering its disagreements with the Labour leader on various issues, particularly immigration.

The Sun's endorsement of Labour aligns with the party's strong performance in recent surveys, where a Tuesday forecast by Survation suggested that Sir Keir's party is poised to secure a majority of 318 seats, topping the 179 seats Sir Tony Blair won in 1997.

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The survey indicated that Sir Keir is projected to secure 484 of the 650 available seats, whereas the Conservatives are expected to plummet to 64 seats, only three seats ahead of the Liberal Democrats.

In its editorial, The Sun expressed support for the Labour Party, pointing out that its endorsement was prompted not only by the disarray within the Conservative Party but also due to the lack of viability among other opposition parties.

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The article suggested that although Reform UK's manifesto resonated with a significant number of people, the party was essentially a "one-man show" with minimal prospects of gaining control. Additionally, it labeled the Liberal Democrats as "a joke."

"It indicates that it's Labour's moment," the statement expressed.

Sir Keir faces significant challenges, including a disenchanted voter base and poor approval scores.

"However, by shifting his party to the political center, a position last held during Tony Blair's tenure at No10, Sir Keir has earned the leadership mantle."

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