Eddie Jordan Critiques Audi’s F1 Strategy as ‘Fundamentally Wrong’ Ahead of Sauber Takeover

Eddie Jordan has offered a harsh critique of Audi's venture into F1, labeling it as fundamentally flawed.

Eminent Formula 1 team proprietor Eddie Jordan has expressed disapproval of Audi's initiative, labeling it as "inherently flawed" while also revealing his reservations about the German carmaker.

Starting in 2026, Audi is set to acquire Sauber, establishing itself as a complete factory Formula 1 team.

They are gearing up for their Formula 1 debut, having recently brought on board former Ferrari chief Mattia Binotto and Jonathan Wheatley from Red Bull in the past week.

Yet, these new hires come amid a significant overhaul of the leadership team, occurring just 18 points shy of their inaugural race.

During his appearance on the Formula for Success podcast, Jordan shared his skepticism regarding Audi.

"He expressed doubts about Audi's venture, noting, "You [David Coulthard, co-host] and I share a close friendship with Allan McNish and we hope for his success, yet he's embraced a massive challenge, a vast operation. Creating a car and managing its production out of Switzerland is a tremendous undertaking."

"When was the last time a team from Switzerland or Germany claimed a global championship? Consider Toyota's approach. They entered the scene, attempted to achieve success their way, but ultimately failed. Numerous teams have faced similar fates, resulting in massive financial losses."

Therefore, it's quite a significant request. I must mention, there's no superior method to operate a race car than traversing the regions of Britain, especially around Northampton, Oxfordshire, and other nearby areas. The depth of expertise there is simply unparalleled. They possess a mindset focused on victory, on achieving or securing the best outcomes.

"Suppliers within the area are well aware of the intricate details and schedules that individuals are dealing with there. On the other hand, if you were to purchase a machine in Switzerland, the expected delivery could range from four days to four weeks, or even four months, and you would have no choice but to accept it."

Jordan believes that teams based in the UK hold a significant edge, an aspect Audi might have taken into account.

"In contrast, in the UK, you'd directly pressure the supplier by making it clear that failure to comply means no further contracts. Essentially, you'd insist they prioritize your work above all else, coaxing them into working tirelessly, day and night, to complete it," he further explained.

"There's a belief that racing is embedded in our culture, it's part of our very essence, and in my opinion, Audi's approach is completely misguided."

Coulthard remarked, “In my opinion, for those aiming to become World Champions or Grand Prix victors, the UK has consistently proven to be the foundational place for achieving such goals,” he stated.

"Ferrari stands as the exception, of course, achieved through a significant workforce in Europe."

"Only time will reveal if it [Audi] achieves success."

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