Honda’s Resilience: Alberto Puig on Navigating Challenges and Embracing Change in MotoGP

Alberto Puig emphasized that Honda's operations will continue regardless of any rider departures or arrivals, stating, "Adjustments can be made, but Honda's essence remains unchanged."

Alberto Puig has called for renewed efforts to accelerate Honda's return to the top ranks in MotoGP.

The Japanese company, which has been facing difficulties, has remained at the bottom this season, even though it received additional advantages.

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Marc Marquez's choice to leave and join Ducati has proven to be the right move.

Honda's leader, Puig, expressed confidence by stating, "Our team is accustomed to victory; we are a winning team."

"There are times when enduring a difficult journey is necessary, and that's exactly what we're experiencing now."

Honda embodies a relentless determination to persevere. For many years, racing has been at the core of Honda's identity, and this competitive spirit is something the company will always maintain.

"Our sole objective is to achieve victory once more."

"The season has certainly been challenging. It's clear that we brought in a new racer, Luca Marini."

"We dedicated six to seven months experimenting with various approaches to gain insight."

"It has been challenging. The outcomes reflect the truth."

“We discovered a new path in Misano and now feel confident that we can begin to move forward.”

"Although it might seem from an external perspective that we are not making headway, as our outcomes suggest otherwise, internally we are undergoing transformation."

"We will transform it further. Honda is an organization with a long history in racing."

Every business has its procedures – these can be modified, but the core philosophy remains unchanged.

"Although adjustments can be made, Honda will consistently remain Honda."

In 2025, Aleix Espargaro is set to retire from competitive racing and take on the role of a test rider with Honda.

They are optimistic that he can contribute to growth, much like he did during Aprilia's ascent.

Puig stated that they plan to increase the number of test riders from one to three.

"We're not targeting individuals, but since Aleix chose to step down, we felt it was an opportune time to bring him on board due to his wealth of experience."

"He was the one who developed the Aprilia, and he understands the significance of his work. Sharing information in racing is essential."

"It's essential to stay at the forefront of technology, which means gathering information from any available source."

Romano Albesiano is set to become the new technical director at Honda, following his leadership of Aprilia's project.

"It will be fascinating to gain insight into an alternative perspective."

Puig expressed their enthusiasm.

"Departing with a champion is never simple"

Marquez ended his lucrative contract with Honda a year early to switch to a Ducati from the previous season.

This year, he has claimed victory in three grand prix races, justifying his choice to depart from the manufacturer where he had previously secured all his championship titles.

"According to Puig, Marc is more than just any rider; he's a unique kind of rider."

"When he becomes a member of a team, it makes a difference."

"He reached his conclusion, and we accepted it without any issues."

From his perspective, his actions were justified. He is achieving many positive outcomes.

"In our perspective, we had no choice but to accept it. The team continues forward."

"Honda will continue to operate regardless of whether a rider joins or departs."

"Although we were not pleased, we hold the man in high regard due to his numerous victories for Honda, making it justifiable."

"Losing a champion is tough, but life continues and so will we."

"We are not putting in all this work simply to be present or to take part. To reach our desired destination, we have to follow various stages. This is the phase we're currently in."

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