Driving Success with Purpose: An Insight into UOB’s Marietta Li’s Marketing Strategy and Growth Conversation

Conversing About Growth: Marietta Li of UOB

Marietta Li from UOB is of the opinion that the key to successful marketing lies in maintaining a purpose-driven approach. This means focusing on activities that are guided by a bigger goal than merely selling a product or achieving short-term gains.

For those who aspire to carve a path similar to Li's in marketing, her advice is straightforward: harness your creativity, foster flexibility, and never lose focus on the overarching objective.

If Li were to pen down a guide for marketers, she would probably name it: Insights into Creativity, Flexibility, and Strategic Thinking. Li asserts that marketers hold a crucial role in navigating a company's direction, especially in an era where changing consumer preferences and disruptive technologies are prevalent.

Li holds two key positions – she is the executive director and in charge of strategic communications, brand, and customer insights for Hong Kong and Taiwan. Additionally, she is responsible for network partnerships and strategic marketing in the foreign direct investment advisory sector for United Overseas Bank Limited (UOB) in Hong Kong. Having spent more than ten years with the Singapore-based banking powerhouse, her career path has been noteworthy. She has progressed from marketing roles within the card businesses to managing complete business sectors within the finance industry.

Achieving Success through Purpose

Drawing from her experiences, she asserts that the key to success is to be driven by a purpose. This entails engaging in actions guided by a wider goal beyond merely marketing a product or making a quick profit.

"She asserts that they're narrating tales and crafting experiences that connect with individuals on a more profound level."

Using the highly praised UOB Art Academy as a case in point, Li has been at the helm since it was established in 2015. The bank employs it as a means for connecting with the community, encouraging employee involvement, and fostering client relations. From organizing art displays and backing art events to partnering with Chinese opera productions, the UOB Art Academy has expanded past its original purpose, gaining acknowledgment across the industry and solidifying UOB's status as an institution with a clear mission. This unique aspect allows the bank to stand out in the competitive banking environment.

Forming businesses