Temu’s Bold Expansion into Vietnam and Brunei Amidst Indonesian Ban: A Strategic Move in Conquering Southeast Asia’s E-Commerce Market

Bargain retail behemoth Temu is making its debut in Vietnam and Brunei, even as its application faces prohibition in Indonesia. Temu's recent growth strategies underline their ambition to expand in Southeast Asia, a region with a population of approximately 700 million.

In the prosperous country of Brunei, Temu is accessible in English as well as the recognized Malay language. This small nation, home to over 450,000 people, boasts one of the topmost living standards globally, courtesy of its abundant oil and gas resources.

Temu didn't provide an immediate reaction to a comment request on Friday.

Temu's most recent growth strategies showcase its aim to expand in Southeast Asia, a region with approximately 700 million inhabitants and identified by the Lowy Institute think tank as the world's fifth-largest economy. This is happening even as the company grapples with a prohibition in Indonesia, the area's premier e-commerce market.