Preparing for a Healthier Future: AIA’s ‘Rethink Healthy’ Initiative Champions Holistic Approach to Address Ageing Population and Lifespan-Healthspan Gap

Laying the groundwork today for a healthier future

AIA's 'Rethink Healthy' encourages a comprehensive, sustainable strategy to bridge the divide between the length of life and the period of good health

AIA's 'Rethink Healthy' encourages a comprehensive, sustainable strategy to bridge the divide between the length of life and the period of good health

The escalating issue of an aging population is a significant hurdle the world is currently grappling with. This notable change in demographics raises concerns regarding health, society, and economy, with the primary one being how to encourage, assist, and oversee healthy aging.

"Despite the significant increase in life expectancy over the years, particularly in Asia, the quality of health during those extra years is not keeping pace," stated Alger Fung, the chief executive officer of AIA Hong Kong and Macau. He made this comment during his keynote address at the 30th East Asian Insurance Congress (EAIC) in Hong Kong on Friday.

Fung pointed out that AIA is leading the way in creating groundbreaking strategies to assist people in addressing disparities. "We are dedicated to improving our customers' health, aiming to enable them to lead healthier, longer and more fulfilling lives – an advantage for our customers, our business, and the broader community, which is also a pledge of our brand."

Fung underscored the difficulties and prospects that come with a society that has an increasing elderly population. He stated, "By 2030, globally one out of every six individuals will be aged 60 and above. The ratio in Asia will rise to one in four by 2050," He pointed out that the healthcare challenges that come with an ageing population are becoming more evident due to the demographic changes that coincide with the growing incidence of non-transmissible diseases (NCDs).

Conditions such as cardiovascular, neurodegenerative, metabolic and cancer diseases significantly affect the healthcare expenses globally, including in Hong Kong. "Almost 33% of the city's inhabitants are plagued by long-term health issues, which majorly contribute to the medical expenses. The financial impact is considerable, with healthcare inflation averaging about 8% yearly," said Fung. He also mentioned that the worldwide cost for treating these diseases could hit US$30 trillion by 2030.