E-Commerce Giants Alibaba, JD.com, and Pinduoduo Unveil Simultaneous Campaigns for Singles’ Day Amid Improving Consumer Sentiment in China

E-commerce giants Alibaba, JD.com, and Pinduoduo simultaneously kick off their campaigns for the Singles' Day shopping event. These competitors hope to gain from increased consumer spending, a result of Beijing's economic stimulation efforts.

"The current year's 11.11 is developing at a time when Chinese consumer confidence is on the rise," stated Liu Bo, Alibaba's vice-president and president of Tmall. "We are pouring in unparalleled resources to motivate our users and back our brands and retailers in their pursuit of substantial growth."