Business
Alibaba’s New Strategy: Safeguarding Sellers from Price Wars and Ineffective Involution on Singles’ Day
Alibaba's latest emphasis for Singles' Day is shielding vendors from pricing conflicts. The e-commerce behemoth is determined to eliminate 'unproductive involution' following Beijing's caution against a downward spiral in both cost and quality.
Initial attempts to enhance the commercial atmosphere for vendors on Taobao and Tmall, the nation's biggest online shopping platforms, are starting to yield results. Furthermore, traders can anticipate more favorable steps during the main shopping event, says Alibaba's local e-commerce division.
"Our goal is to ultimately free sellers from 'unproductive complexities' and encourage them to offer top-notch services," said Zong Bu, the executive in charge of seller service experience at Taobao and Tmall Group (TTG), during a press conference on Wednesday in Hangzhou, home base of Alibaba, which owns Post.
"We aspire for Singles' Day to be more than just a lively shopping holiday, but also to be a balanced and vibrant online marketplace that fosters enduring expansion for sellers. We yearn for the whole online retail sector to get back on a healthy trajectory of growth," stated Zong.
Over recent months, TTG has unveiled numerous strategies to assist vendors using its services.
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