The corporate is eschewing a conventional preliminary public providing, the place it will concern new shares to institutional traders to boost new capital, and as a substitute utilizing a direct itemizing, the place it sells present shares on the general public market to let earlier traders and workers get liquidity. That mechanism has grow to be more and more standard, with tech firms Slack, Spotify, Palantir, Roblox and Coinbase all selecting direct listings in recent times. Final month, Squarespace raised $300 million in funding.

The corporate reported $621.1 million in income in 2020, with income rising 28% yr over yr. Squarespace needs to develop its enterprise by join new prospects and get present purchasers to make use of extra of its companies, together with instruments for promoting merchandise on-line.

Squarespace had greater than 3.6 million subscriptions on the finish of the yr, up about 23%.

Quite than going after massive enterprises, Squarespace focuses on self-employed folks and small companies. New York-based cloud infrastructure supplier DigitalOcean additionally focuses on smaller entities for development.

Competitors contains Automattic, Wix, Weebly, in addition to area registration firms similar to GoDaddy and e-commerce firms similar to Shopify and BigCommerce.

Squarespace was based in 2003 and relies in New York, with 1,256 workers on the finish of 2020.

Anthony Casalena, Squarespace’s founder and CEO, will management a majority of Squarespace’s voting energy. Squarespace is promoting Class A shares of its inventory, every of which will get one vote, and Casalena owns the overwhelming majority of the corporate’s Class B shares, which get 10 votes every.

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