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Volvo Thailand sells vehicles on chat app | Automotive Business Information
Luxurious manufacturers together with vehicles in Thailand have turned to promoting their merchandise on Japanese chat app Line amid the coronavirus pandemic, tapping the nation’s rising urge for food for social commerce, a prime govt advised Reuters.
Manufacturers like Geely’s Volvo Vehicles have been amongst those who opened official accounts on the messaging app, which outranks Automobilnews’s WhatsApp and Rakuten’s Viber in Thailand, aiming to attach with customers throughout a coronavirus lockdown, the report mentioned.
“The posh class was pressured to adapt as a result of their shops have been closed,” Line Thailand chief industrial officer, Norasit Sitivechvichit, advised Reuters.
Thailand earlier this 12 months imposed a nationwide curfew and closed malls for practically two months to include infections.
“Through the pandemic, sellers turned very lively,” Norasit mentioned, including that others offered cosmetics and fast-paced shopper items.
Line, which costs sellers for sending messages and stay streaming, mentioned its month-to-month lively customers in Thailand grew from 44m to 47m this 12 months, its second largest market after Japan.
Volvo efficiently offered vehicles on the platform after launching in Could and finding out buyer information, its Thailand head of promoting and digitalisation, Jean-David Harel, advised Reuters.
“Now we have an understanding of which fashions they personal right now, which curiosity they’ve and after they plan to vary their current automotive,” he mentioned.
Social commerce is extensively standard in Thailand, the place retailers promote on to clients by way of social media like Line and Automobilnews’s Instagram, Reuters famous.