Volkswagen hints it might reenter steaming scorching US pickup market
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VW at present gives pickups in quite a lot of international markets, nevertheless it hasn’t performed within the section within the U.S. since dropping a truck based mostly on its previous Rabbit hatchback in 1984. However firm officers have clearly been studying the tea leaves, particularly because the American marketplace for midsize vans has staged a fast turnaround since mid-decade.
Popping out of the Nice Recession, all three of the Detroit-based automakers deserted midsize vans, as did Honda, many business executives, together with former Ford CEO Mark Fields, predicting the section would all however dry up. However since Normal Motors made its return in 2014 with the Chevrolet Colorado and GMC Canyon fashions, gross sales have rebounded.
In 2016, Individuals bought 448,398 midsize pickup vans, a determine that jumped to 524,231 final yr, in line with business information. “And there’s loads of room to develop,” stated Joe Hinrichs, president of automotive operations for Ford, which introduced its personal midsize mannequin, the Ranger, again into manufacturing late in 2018.