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UK Auto units automated car advertising and marketing tips – Auto Information by Automobilnews.eu

UK Auto units automated car advertising and marketing tips


The UK automotive {industry} has dedicated to a brand new set of guiding rules for advertising and marketing automated autos, The Society of Motor Producers and Merchants (SMMT) mentioned.

Developed and agreed by the Centre for Related and Autonomous Automobiles’ AV-DRiVE Group, the rules present a top level view for accountable promoting and communication regarding automated autos and their capabilities, SMMT mentioned.

The industry-led initiative would guarantee customers obtain constant and clear data relating to automated driving options, forward of their anticipated introduction to British roads in 2022.


The guiding rules state that:

• An automatic driving function should be described sufficiently clearly in order to not mislead, together with setting out the circumstances through which that function can operate.

• An automatic driving function should be described sufficiently clearly in order that it’s distinguished from an assisted driving function.

• The place each automated driving and assisted driving options are described, they should be clearly distinguished from one another.

• An assisted driving function shouldn’t be described in a manner that might convey the impression that it’s an automatic driving function.

• The identify of an automatic or assisted driving function should not mislead by conveying that it’s the different – ancillary phrases could also be essential to keep away from confusion – for instance for an assisted driving function, by making it clear that the motive force should be in management always.

Mike Hawes, SMMT chief government, mentioned: “It’s important that this revolutionary expertise is marketed precisely and responsibly.”

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UK Auto units automated car advertising and marketing tips – Auto Information by Automobilnews.eu
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