Toyota eyes bigger pie with compact SUV, Auto Information, Automobilnews – Information by

Toyota eyes bigger pie with compact SUV, Auto Information, Automobilnews

Kolkata: Toyota Kirloskar Motor hopes to develop its market share with the launch of City Cruiser, a rebadged model of the Maruti Suzuki Vitara Brezza. That is the second rebadged product that has joined the Toyota portfolio from the Maruti Suzuki steady. The corporate has already offered 30,000 models of Glanza, a rebadged Maruti Suzuki Baleno.Talking on the launch of the City Cruiser, a reputation derived from the Toyota Land Cruiser, TKM officers mentioned the automobile would assist the corporate achieve prospects at lower cost factors the place the corporate didn’t have any merchandise in India. This phase has grow to be all of the extra essential within the pandemic state of affairs the place well being and security issues have overtaken financial points. Many who didn’t have a private transport in thoughts at the moment are trying to purchase automobiles to keep away from public transport.

“Our expertise from Baleno revealed that almost 60% of shoppers have been shopping for a Toyota automobile for the primary time. It gave us a possibility to welcome that many individuals into the Toyota household. The City Cruiser will draw extra prospects and add to the household. We’re assured that when they benefit from the expertise of proudly owning a Toyota automobile and the reliability that Toyota gives in after-sales service, they’ll stick with the household and graduate to a extra premium automobile. And that will likely be from the Toyota steady,” defined an official.

Whereas solely the badge was totally different on Glanza, the City Cruiser sports activities a definite Toyota SUV grille. Toyota officers mentioned subsequent merchandise from accomplice Maruti Suzuki steady would see extra adjustments to distinguish the automobiles. “Prospects anticipate extra differentiation in feel and appear. There will likely be a transparent differentiator sooner or later merchandise along with the unrivaled buyer expertise that Toyota gives,” the official mentioned.Rebadging of automobiles is broadly practised overseas, whereas it has had a blended response in India. The Nissan Pixo, a rebadge of Maruti A-Star, was by no means marketed in India, Nissan and Renault met with blended response after they tried out with hatchback Micra and Pulse; sedan Sunny and Scala; and SUV Terrano and Duster. The automakers have since dumped the rebadge plans.

The City Cruiser has been launched in three variants, mid, excessive and variant with handbook and automated transmission out there in every. Its ex-showroom value begins at Rs 8.4 lakh with the costliest variant priced at Rs 11.3 lakh.

Toyota eyes bigger pie with compact SUV, Auto Information, Automobilnews – Information by


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