Racing’s future is now
This week marks the twenty ninth anniversary of the launch of RACER journal. I couldn’t have imagined the journey that started when RACER debuted in a crowded motorsports artwork gallery on Pine Avenue in Lengthy Seaside, CA on the night of April 11, 1992 (above). As we speak, RACER journal is one among only some high-quality racing publications left. Fortunately, we get pleasure from a excessive 70% renewal charge and RACER’s paid subscriptions grew by greater than 13% in 2020.
Along with our standard 42,120 print and digital circulation, our group is proud that the digital model of the Spring 2021 Season Preview version of RACER is being distributed to a further 35,000 members and supporters of The Henry Ford Museum of American Innovation to have a good time the opening of their massively spectacular “Pushed To Win – Racing in America” everlasting exhibition offered by Normal Motors. Related applications are deliberate with different main motorsport and automotive museums as our sport strikes previous the pandemic and into its subsequent nice period.
Our mission stays because it was at first. RACER was created to share the heroic energy and unique great thing about our sport and to rework curiosity into curiosity that turns into a lifelong ardour for racing. We always remember that racing is an inspiration-powered enterprise and due to the eagerness and devotion of dedicated racing followers, our RACER digital viewers continues to develop at an astonishing charge. Within the first quarter of 2021 our website customers elevated 42.56% over Q1 2020 and we noticed our highest person visitors month in historical past with February delivering 1,224,218 distinctive customers together with our highest single visitors day (to this point) on Saturday February 6 with 313,256 customers visiting our website. Quarter one 2021 additionally delivered 751,645 extra customers than in Q1 2020 and total customers got here in at greater than 2.5 million and never removed from the person tally for all of 2017!
Q1 2021 additionally marked the primary time in our website’s 24-year historical past whereby common month-to-month person visitors was above 900,000. One key cause for this outstanding progress is the excessive power and engagement of RACER’s readers who generated 1,115,203 shares of tales instantly from our website within the first quarter.
Not like some rivals, 88.33% of our website viewers originated from North America in Q1 2021. The next metros led the best way: 1) Los Angeles, CA; 2) Indianapolis, IN; 3) Chicago, IL; 4) Sacramento-Stockton-Modesto, CA; 5) New York, NY; 6) Atlanta, GA; 7) Orlando-Daytona Seaside-Melbourne, FL; 8) Charlotte, NC; 9) Dallas Ft Price, TX; 10) Boston, MA – Manchester, NH.
In Q1 2021 our RACER viewers trended youthful with the 18-24 age section main with 70.19% progress in comparison with Q1 2020. These beneath the age of 55 now signify 58.03% of RACER.com’s on-line viewers versus 55.36% in Q1 2020.
RACER’s social media and off-site distribution channels reminiscent of Apple Information and Google Information additionally delivered spectacular visibility, attain and engagement as detailed beneath.
As we emerge from the shadow of the worldwide pandemic, the 2021 racing season is shifting into excessive gear and our RACER industrial and RACER Studio groups are working with main racing collection, producers, sponsors and groups to develop promoting and content material advertising applications that leverage our ever-growing attain and engagement. On Wednesday, April 14 we are going to launch INDYCAR Debrief, a video program powered by the NTT INDYCAR Collection and offered by Firestone. It is going to be co-hosted by Jen Horsey and IndyCar racer Conor Daly – who, I’m proud to say, made his debut on the RACER launch celebration in 1992. Conor has definitely come a good distance, however so have we and none of this may have been attainable with out the assist of our loyal readers, advertisers and collection companions to whom I provide a honest thanks.
As we now stay up for our thirtieth anniversary in 2022, I’d additionally prefer to thank RACER Editor-In-Chief Laurence Foster and RACER.com Editor Mark Glendenning together with Founding RACER Writer Invoice Sparks, Affiliate Writer Bruce Kukuk and Accounting Supervisor Sandra Carboni-Alexander for main the best way to this milestone second. Together with them, our RACER Media & Advertising and marketing, Inc. possession group that features myself and Rob and Chris Dyson salute our total group: Andrew Crask, Joey Barnes, Steve Nickless, Rob French, Raelyn Stokes, Nick Lish, George Tamayo, Molly Binks, Victor Uribe, Philip Royle, Paul Laguette, Ree Tucker, D. Randy Riggs, Cyndi Paceley, Scott Pacely, Rick Bisbee, Debi Model, Robin Miller, Marshall Pruett, Kelly Crandall, Chris Medland, Marty Fiolka, Richard James, Eric Johnson and Ryan Kish together with ace photographer Michael Levitt and his nice group at Motorsport Pictures USA.
As I’ve written earlier than, I imagine that this season would be the restart of a lifetime for our sport, so please think about RACER as your drafting accomplice within the race for viewers and engagement. Racing’s future is now, so let’s win this race collectively.
All the perfect,
Founder and CEO,
Racer Media & Advertising and marketing, Inc.
Business group contact data:
Raelyn Stokes, Enterprise Growth
firstname.lastname@example.org / 949.417.6705
John Chambers, International Gross sales
email@example.com / +44.0.7770.643749
Rick Bisbee, Promoting Gross sales
firstname.lastname@example.org / 312.285.8720
Bruce Kukuk, VP & Affiliate Writer
email@example.com / 949.417.6720