Jim Liaw employed as Normal Supervisor of PRI
Jim Liaw has joined Efficiency Racing Trade (PRI) because the Normal Supervisor main the employees and operations out of the Aliso Viejo, Calif., workplace.
Having co-founded System Drift in 2003, Liaw launched the game of drifting to America and constructed what’s now the highest drifting sequence on the planet. Reporting to PRI President Dr. Jamie Meyer and dealing with the PRI administration crew, Liaw will direct and oversee actions associated to the PRI Commerce Present, PRI Membership, PRI Journal, on-line content material, and promotion for all segments within the motorsports business.
“We’re thrilled to welcome Jim to the PRI crew,” stated Meyer. “He has a confirmed monitor file of success, and he is aware of and understands the motorsports business. He has imaginative and prescient, management, and fervour – and
he shares PRI’s objective to guard and develop the racing business.”
Like many within the automotive business, Liaw was an auto fanatic earlier than he was in a position to drive. After graduating from UCLA, he joined McMullen Argus Publishing (now Motor Development) as a gross sales affiliate for Sport Compact Automotive journal, and later served as gross sales supervisor for one of many first-ever sport compact drag racing sequence, Import Drag Racing Circuit (IDRC). As a pioneer and entrepreneur, Liaw finds traits, builds manufacturers, and cultivates new lovers.
“I’m not afraid to innovate and push boundaries,” stated Liaw. “I do know there are challenges dealing with right now’s motorsports business, and I’m excited that I might be part of the PRI crew advocating for the race business.”
One in every of Liaw’s precedence initiatives as PRI Normal Supervisor shall be efficiently executing the 2021 PRI Commerce Present in Indianapolis, Ind., on Dec. September 11. With about 1,000 corporations already dedicated to exhibit on the occasion, the PRI Commerce Present is the racing business’s No. 1 supply for brand new expertise, concepts, and enterprise alternatives. The in-person occasion contains over 45 conferences, seminars, and social gatherings, making the PRI Present the most effective place to be taught and construct priceless enterprise connections.
Liaw may also help Meyer in constructing PRI’s new membership program. PRI Membership is a groundbreaking program that, for the primary time ever, advocates for the motorsports market by uniting the worldwide racing neighborhood. Companies and people are in a position to develop into PRI Members, thereby constructing, selling, and defending motorsports. As a company devoted solely to racing, PRI represents all segments of motorsports, together with drifting, inventory automobile, drag, dash automobile, midget, modified, formulation, filth late mannequin, sport compact, karting, classic, and extra.