IndyCar entry amongst potential Trackhouse expansions – Marks
Trackhouse Racing is way from finished in search of alternatives the place the staff can put collectively a motorsports program, and a type of locations is Indianapolis.
Staff proprietor Justin Marks (pictured above) acknowledges the Indianapolis 500 is an apparent place to begin when contemplating Trackhouse’s future ambitions.
“Trackhouse Leisure is recognizing properties and belongings in skilled motorsports that current alternatives to convey new and compelling experiences to market,” Marks informed RACER. “There may be nothing I’d not think about. It must transfer the needle. Trackhouse is all about doing actually distinctive and compelling issues. Whether or not that’s briefly observe racing or dust racing or the Indy 500 or IMSA or NASCAR or something like that.
“There may be a number of alternative on the market we’re taking a look at proper now.”
Marks is in no rush to begin a staff, nonetheless. His curiosity is within the early levels of dialogue and due diligence round what a Trackhouse presence would appear to be within the NTT IndyCar Sequence.
Any program would wish to supply one thing folks haven’t seen earlier than whereas offering an opportunity to develop the Trackhouse platform and model. However it could not be a shock to see the group launch a brand new program within the close to future, whether or not at Indy or elsewhere. Trackhouse stays in development and acquisition mode because it tries to determine the place all of the alternatives are to create content material and develop their profile.
Vital pillars for Marks and Trackhouse are content material creation, occasion promotion and sports activities property possession. Taking attention-grabbing ideas and bringing them to fruition is an enormous deal and an pleasant problem.
It’s how Trackhouse Racing — and its PROJECT 91 program to convey stars of different racing disciplines to NASCAR — got here to be within the first place.
Trackhouse debuted within the NASCAR Cup Sequence final season. To place itself in the most effective place to do this, the staff fashioned an alliance with Richard Childress Racing that based mostly its program on the RCR campus. This allowed Trackhouse and Marks to discover ways to construct an organization with out spending pointless cash. Any further program Trackhouse begins would seemingly be finished in the same method.
Trackhouse expanded to 2 vehicles this season by buying the belongings of Chip Ganassi’s inventory automobile program. Marks was capable of take possession of two charters for 2 full-time vehicles and transfer right into a race store that lets Trackhouse stand independently. Then final month, the subsequent chapter was written when a 3rd automobile debuted at Watkins Glen with Kimi Raikkonen.
PROJECT91 is meant for elite worldwide drivers who need to expertise NASCAR and is predicted to develop its presence within the years to return — simply as Marks envisions Trackhouse to proceed to do in all no matter motorsports self-discipline makes essentially the most sense.