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Spike Lee simply directed a Bud advert displaying baseball’s Jackie Robinson – Information by Automobilnews.eu

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Spike Lee simply directed a Bud advert displaying baseball’s Jackie Robinson


Narrated by Robinson’s daughter, Sharon Robinson, the marketing campaign reveals authentic footage of the sport with an imagined group of followers in a bar celebrating (and ingesting Budweiser). It notes that Robinson would have been 100 years outdated this 12 months — he died at age 53 in 1972 — and finishes with one other quote from Robinson: “A life shouldn’t be essential, apart from the influence it has on different lives.”

Ricardo Marques, vice chairman of selling core and worth manufacturers for Anheuser-Busch, instructed CNBC by cellphone Monday that Robinson was somebody who displayed “excessive braveness and resilience to interrupt the colour barrier in difficult occasions.”

Marques mentioned partnering with Lee did not occur by likelihood as a result of the Oscar-winning director holds a particular admiration for Robinson. The Budweiser govt believes the advert will have an effect even on these with little data of Robinson’s life.

“His story, mixed with Spike Lee’s expertise and (Robinson’s) daughter narrating — all of that can create a really compelling story for any age or demographic,” he mentioned.

A 3-minute on-line model of the industrial launched Tuesday, two days earlier than the minute-long TV model airs throughout opening day. The advert may also be proven in baseball stadiums all through the season and in film theaters throughout america.

Budweiser has partnered with the Jackie Robinson Basis and can donate 42 cents — the quantity on Robinson’s shirt — from every sale of limited-edition bottles of Bud to the nonprofit.

Marques mentioned the funds raised for the inspiration ought to assist it to open a long-planned Jackie Robinson museum in New York Metropolis.

Spike Lee simply directed a Bud advert displaying baseball’s Jackie Robinson – Information by Automobilnews.eu
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