Spike Lee simply directed a Bud advert displaying baseball’s Jackie Robinson
Ricardo Marques, vice chairman of selling core and worth manufacturers for Anheuser-Busch, instructed CNBC by cellphone Monday that Robinson was somebody who displayed “excessive braveness and resilience to interrupt the colour barrier in difficult occasions.”
Marques mentioned partnering with Lee did not occur by likelihood as a result of the Oscar-winning director holds a particular admiration for Robinson. The Budweiser govt believes the advert will have an effect even on these with little data of Robinson’s life.
“His story, mixed with Spike Lee’s expertise and (Robinson’s) daughter narrating — all of that can create a really compelling story for any age or demographic,” he mentioned.
A 3-minute on-line model of the industrial launched Tuesday, two days earlier than the minute-long TV model airs throughout opening day. The advert may also be proven in baseball stadiums all through the season and in film theaters throughout america.
Budweiser has partnered with the Jackie Robinson Basis and can donate 42 cents — the quantity on Robinson’s shirt — from every sale of limited-edition bottles of Bud to the nonprofit.
Marques mentioned the funds raised for the inspiration ought to assist it to open a long-planned Jackie Robinson museum in New York Metropolis.