Renault revamps model set-up beneath new CEO De Meo, Auto Information, Automobilnews
PARIS: France’s Renault mentioned on Thursday it was transferring to a brand new organisational set-up centered on core manufacturers relatively than geographies, within the first transfer by new Chief Government Luca de Meo to shake up the loss-making carmaker.Renault, which took support within the type of a state-backed mortgage from the French authorities this yr, is attempting to recuperate from the coronavirus pandemic whereas additionally patching up a strained relationship with Japanese associate Nissan.
De Meo, who used to run competitor’s Volkswagen’s Seat model, joined in July to try to reboot the French group, which had already launched into value cuts and a redundancy plan.
The corporate mentioned in a press release it could now be organised across the Renault model, which will probably be straight supervised by De Meo, with separate divisions for its Dacia vary and its Alpine sports activities vehicles.It mentioned a fourth division would concentrate on “new mobilities”, at a time when rivals are additionally exploring avenues like car-sharing schemes.
Renault had already outlined plans to maneuver away from the volume-driven technique it had as soon as prioritised beneath former boss Carlos Ghosn, with extra of a concentrate on worthwhile fashions.
De Meo, who in a earlier function at Fiat had relaunched the Italian carmaker’s signature 500 mannequin, mentioned this week that the Renault model specifically needed to transfer away from small, cheaper passenger vehicles.
“The centre of gravity of the Renault model needs to be extra upmarket,” he was quoted as saying in an interview with France’s Le Level journal.
De Meo, who informed Le Level it was unclear when Renault may return to revenue, mentioned he was working with the design crew to revamp some fashions, and that the Alpine may very well be reimagined past its retro model.
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