Renault India plans to take nation roads to drive gross sales, Auto Information, Automobilnews
MUMBAI: The Indian subsidiary of French automotive maker Renault is planning to focus on rural markets and have new product interventions to enhance its gross sales within the midst of the continuing slowdown within the vehicle business to realize its midterm goal of doubling home gross sales volumes.The corporate will undertake particular advertising methods for rural markets and expects to get 50% of its complete gross sales quantity from there within the coming years, Venkatram Mamillapalle, managing director for Renault India Operations, instructed ET. Presently, rural markets contribute solely 10% to the corporate’s complete gross sales. Mamillapalle is assured of doubling gross sales volumes within the home market to 200,000 models yearly within the subsequent three years.
“A few new merchandise which shall be coming sooner or later will take us the place we need to go quantity clever within the midterm,” he stated.
The corporate is concentrating on gross sales of as much as 20,000 models of its upcoming folks mover Triber by the top of 2019, following which it expects common gross sales of about 7,000 models of the automotive per thirty days, Mamillapalle stated.
The corporate in an funding mode and can chorus from workforce downsizing regardless of the gross sales slowdown, Mamillapalle stated. The European automotive maker will as a substitute leverage the slowdown to re-skill workers, he stated.That is in distinction to its accomplice firm Nissan, which is on a world cost-saving train and giving pink slips to over 12,500 workers the world over, together with 1,710 in India.
In FY-19, Renault India offered rather less than 80,000 models within the home market, a decline of 22% over the previous 12 months. Its market share contracted 75 foundation factors to 2.35%. The corporate had achieved peak annual gross sales of 135,000 models in FY-17 and gross sales have been declining since.