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Purple Lobster won’t be promoting ‘horrible’ plant-based seafood – Information by Automobilnews.eu

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Purple Lobster won’t be promoting ‘horrible’ plant-based seafood


A Purple Lobster restaurant in New York Metropolis.

Scott Mlyn | CNBC

Restaurant chains from Dunkin’ to Burger King have added vegan hamburgers or sausages from Past Meat and its privately held rival Unattainable Meals to their menus.

However the largest seafood chain on the planet shouldn’t be about to do the identical for plant-based seafood merchandise.

“Sure, we’ve got seemed into plant-based seafood — it was horrible. And no, we’re not introducing it,” Purple Lobster CEO Kim Lopdrup stated in an interview.

Whereas Lopdrup stated that plant-based meals are dramatically more healthy than purple meat, he additionally quoted a Harvard Faculty of Public Well being professor who discovered that seafood is probably going crucial meals one can devour for well being causes.

“We imagine we’re already providing one thing that is extra wholesome than these plant-based meals,” Lopdrup stated, recommending the chain’s Summer time Energy Bowl, which has quinoa rice, edamame, berries, almonds and selection of fish.

Dietitians may agree with him. They suggest consuming much less processed meals and selecting extra entire meals.

Lopdrup did not point out any firms by identify, however these working within the class embrace Ocean Hugger Meals and Atlantic Pure Meals, amongst others.

Darden Eating places, the guardian firm of Olive Backyard, bought Purple Lobster to funding agency Golden Gate Capital for $2.1 billion in 2014.

Since changing into an unbiased firm, Purple Lobster has centered on bettering its meals high quality and investing in its off-premise enterprise, which incorporates supply. The seafood chain noticed constructive same-store gross sales progress in its final fiscal 12 months.

“We’re now on the level of rising eating places once more,” Lopdrup stated.

Purple Lobster won’t be promoting ‘horrible’ plant-based seafood – Information by Automobilnews.eu
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