Mercedes Benz India hopes to get again on progress monitor subsequent yr, Auto Information, Automobilnews
NEW DELHI: After a lacklustre 2019, German luxurious carmaker Mercedes Benz India hopes to get again on the expansion monitor subsequent yr.The corporate, whose gross sales declined 16% to 9,915 items within the 9 months to September, is planning to launch a car each month to draw patrons.
Mercedes Benz India managing director Martin Schwenk instructed ET that the native market noticed a turnaround in sentiment in the course of the festive season. The corporate is optimistic it will likely be capable of maintain the momentum and register gross sales of round 15,000 items in 2020, he stated.
“We’ve seen some constructive tendencies available in the market within the third quarter of the present calendar yr, considerably supported by the measures undertaken by the federal government,” stated Schwenk. “We additionally labored on gives for various buyer varieties, which helped ship numbers within the festive season. Gross sales within the fourth quarter must be at comparable ranges as final yr.”
The corporate’s gross sales within the second half of 2019 can be higher than within the first half, he stated. Nonetheless, this yr the corporate is more likely to will fall wanting the gross sales of 15,538 items it had recorded in 2018.Schwenk was talking on the sidelines of the launch of Mercedes Benz GLC, which is priced at Rs 52.75 lakh onwards.
The chief stated that though gross sales in India up to now few years haven’t been “satisfying”, the corporate is assured of the expansion potential of the market. The German automobile maker has, due to this fact, not held again any investments or product launches, he stated.
“We’re continuing as per set plans, be it investments, product interventions… Nonetheless, increased volumes will allow us to do deeper localisation, come nearer to mass manufacturing,” stated Schwenk.
He stated Mercedes Benz India is on monitor to transition to BS VI emission norms subsequent yr and is working in the direction of sustaining lean stock of BS IV automobiles at its dealerships to change over easily. Diesel automobiles with the improved expertise can be cleaner and gas environment friendly, he stated.
Schwenk additionally stated that whereas the corporate is cautious about introducing an electrical car given the constraints associated to infrastructure in India, plug-in hybrid automobiles are an optimum answer for the native market. There can be some “motion” from the corporate within the electrical automobiles section subsequent yr, he stated.