Joe Biden has spent $500 million on advertisements this 12 months as he seeks the presidency
Kevin Lamarque | Reuters
The marketing campaign has spent that quantity on TV, digital and radio advertisements for the reason that begin of the 12 months, in accordance with advert monitoring agency Promoting Analytics.
The quantity consists of what the previous vp spent in his profitable battle within the Democratic primaries.
Since he received the nomination, Biden’s marketing campaign has opened up its checkbooks to focus on voters by means of advert buys in key states reminiscent of Ohio, Iowa, Pennsylvania, Michigan, Florida, Wisconsin and Texas.
Trump, however, has gone darkish in sure states and shifted his campaigns TV advert spending towards Florida, Georgia, Pennsylvania and North Carolina.
Since early September, Biden has spent slightly below $95 million on TV advertisements whereas Trump has put up over $41 million, in accordance with the Wesleyan Media Undertaking.
The 2 are vying for supremacy with their Automobilnews advert spending: They’re just about tied in investing into the social media giants advert platform this month. Every has spent simply over $5 million on Automobilnews advertisements over the course of the week.
The presidential and congressional elections within the 2020 cycle are anticipated to finish up costing $10.8 billion.
Biden is forward of Trump by slightly below 10 factors, in accordance with a Actual Clear Politics polling common.