How small and scrappy Mazda competes with the large automakers
However the firm has managed to carve out a fame for constructing vehicles which are enjoyable to drive and provide good worth for the cash, in accordance with business consultants.
It is MX-5 Miata roadster has attained a sort of iconic standing, and it is one of many best-selling two-seat roadsters of all time.
Mazda has additionally made different vehicles beloved by fans, such because the RX-7.
Mazda has additionally been one thing of an innovator in engines. For 50 years, it stocked its autos with rotary engines — a extremely uncommon engine design. Lately, it has made strides towards bettering the effectivity of gasoline engines with its Skyactiv know-how.
However electrical autos are gaining market share, and Mazda does not have the deep pockets automakers like Volkswagen, Toyota, and Common Motors have.
To make certain, Toyota has a 5% stake in Mazda, and the 2 are partnering on constructing autos and EV know-how. These sorts of partnerships are deemed more and more necessary now that each one automakers are anticipated by buyers, governments, and clients. They could additionally give a small producer like Mazda an opportunity to outlive.