Guinness brewer Diageo to scrap plastic packaging for its beer
quantity of plastic it utilized in beer packaging.
As a substitute of plastic, Diageo – whose manufacturers embody Guinness – will use “100% recyclable and biodegradable cardboard” in its multipacks of beer.
The brand new packaging will probably be launched on the island of Eire in August 2019 and Nice Britain and different world markets from the summer time of 2020. Particular person cans of beer are already recyclable.
“Shoppers anticipate our packs to look stunning, be useful, and sustainable,” David Cutter, Diageo’s chief sustainability officer and president of world provide and procurement, stated in a press release on Monday.
“I’m proud to announce this funding, by which we have now been capable of mix all three,” Cutter added. “We’ve been working tirelessly to make our packaging extra environmentally pleasant and I am thrilled with this consequence for Guinness and our different world beer manufacturers.”
Diageo is considered one of many main companies trying to enhance the sustainability of its packaging. In January 2018, for instance, Evian stated it will produce all its plastic bottles from 100 % recycled plastic by 2025.
Europeans produce 25 million tons of plastic waste per yr, in response to the European Fee. Lower than 30% of that is recycled, the Fee provides.