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GlobalData reveals prime 10 most talked about automotive corporations on social media in 2021 – Auto Information by Automobilnews.eu

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GlobalData reveals prime 10 most talked about automotive corporations on social media in 2021


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The cruel results of COVID-19 and semiconductor scarcity proceed to have an effect on the auto trade, which led to supply-demand hole as a consequence of gradual car manufacturing since 2020 at a time when carmakers globally wish to go electrical. In opposition to this backdrop, ‘Tesla Inc (Tesla)’ has ranked prime among the many prime 10 most talked about automotive corporations on foundation of social media conversations of Twitter Influencers and Redditors in 2021*, finds GlobalData, a number one information and analytics firm.

An evaluation of GlobalData’s Social Media Analytics (SMA) Platform, which identifies and tracks the rising tendencies, ache areas, new fields of innovation amongst discussions of Twitter influencers and Redditors, revealed that the remaining prime 9 positions are occupied by Toyota Motor Company (Toyota Motor), Daimler AG (Daimler), Honda Motor Firm, Ltd (Honda Motor), Ferrari S.p.A (Ferrari), Dr. Ing. h.c. F. Porsche AG (Porsche), Mazda Motor Company (Mazda), Nissan Motor Firm Ltd (Nissan), Normal Motors Firm (GM), and Hyundai Motor Firm (Hyundai Motor).

Smitarani Tripathy, Influencer Analyst at GlobalData, feedback: “Electrical car (EV) was essentially the most talked about matter amongst social media discussions on prime automotive corporations in 2021*, which noticed 200% rise in mentions over the earlier 12 months, highlighting the rising reputation of electrical autos among the many corporations and the customers, with give attention to attaining low carbon emissions to cut back the affect on local weather.”

 

Prime 5 rating

  1. Tesla | 461, 200 + discussions

‘Tesla’ was essentially the most mentioned car firm amongst Twitter influencers and Redditors in 2021*. Tesla achieved 130% rise in social media conversations in comparison with 2020. Discussions round Tesla have been spiked essentially the most when its market capitalization reached US$1 trillion following the announcement by automobile rental agency Hertz International Holdings Inc. to purchase Tesla’s 100,000 EVs.

Influencers on GlobalData’s SMA additionally mentioned largely about Tesla Mannequin 3, which was topped as the highest promoting automobile in Europe, as per Europe month-to-month car gross sales chart for October.

  1. Toyota Motor | 143, 400 + discussions

‘Toyota Motor’ gained about 50% on social media discussions in 2021, over 2020 and emerged because the second most mentioned automotive firm. Redditors have been seen extra energetic in discussions on Toyota over Twitter Influencers. The conversations on Toyota spiked when the corporate unveiled its redesigned Tundra pickup truck with new hybrid engine.  Redditors shared their opinion for the brand new Tundra truck when put next with different vehicles of Chevrolet, Ford and Ram.

One other spike on social media conversations was observed when the corporate introduced manufacturing minimize citing chip-shortage together with sudden surge in COVID-19 instances in international locations essential to its meeting line.

  1. Daimler | 137,000 + discussions

Daimler held its place as third most mentioned car firm on GlobalData’s Social Media Analytics Platform in 2021* following the discharge of Q1 revenue report and revelation of first electrical sedan.

The corporate reported 13% rise in whole car gross sales in comparison with the earlier 12 months throughout the identical interval. Daimler revealed its first electrical sedan with greater than 750km vary, which additionally fueled the social media conversations.

  1. Honda Motors | 116,700 + discussions

Social media discussions round Honda Motor on GlobalData’s SMA platform have been largely associated to the corporate’s announcement to launch two EV SUV within the USA in 2024.

Twitter Influencers on GlobalData’s SMA platform have additionally mentioned concerning the launch of Honda Legend, which is provided with Honda Sensing Elite, the world’s first degree 3 self-driving automobile.

  1. Ferrari | 100,500 + discussions

Discussions across the Italian firm ‘Ferrari’ have been 40% decrease in 2021, when in comparison with the earlier 12 months. Social media conversations round 2020 have been largely dominated by Ferrari’s disappointing efficiency in Method One (F1), because it slipped to the brand new low in racing historical past.

In 2021, among the key discussions have been majorly on F1 championship the place Charles Leclerc was withdrawn from Monaco Grand Prix as Ferrari introduced challenge within the automobile. Influencers on Twitter additionally mentioned about Ferrari’s second plug-in hybrid V6 sports activities automobile ‘296 GTB’, as they see the brand new automobile is a beautiful plug-in sports activities automobile, the place the corporate is shifting its line-ups battery energy together with excessive efficiency and premium pricing.

*As on 17 November 2021

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GlobalData reveals prime 10 most talked about automotive corporations on social media in 2021 – Auto Information by Automobilnews.eu
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