Ford’s new Maverick hybrid pickup begins at $19,995 and will get 40 mpg
The corporate unveiled the compact pickup Tuesday because the smallest automobile in its extremely worthwhile truck lineup, slotting under the full-size Ford F-150 and midsize Ranger pickups. The Maverick is about three toes shorter in size and 7 inches decrease than an F-150, Ford stated.
Compact pickups are an untapped and unproven market within the U.S. Ford’s enlargement into the phase comes as gross sales of vans have skyrocketed in recent times, with buy consideration surpassing that of automobiles final 12 months, in line with Cox Automotive.
The title Maverick will not be new to Ford. It produced a two-door sedan with that title from 1969 to 1979. The corporate additionally used the title Maverick in Australia, China and Europe for a number of automobiles.
Ford expects the Maverick to draw new patrons to the model in addition to the extraordinarily loyal pickup truck phase, in line with officers.
“Maverick challenges the established order and the stereotypes of what a pickup truck will be,” Todd Eckert, Ford truck group advertising supervisor, stated in a press release. “We imagine it is going to be compelling to lots of people who by no means earlier than thought of a truck.”
A number of Ford officers throughout a media briefing known as the Maverick a “truck for individuals who by no means knew they wished a truck.”
The automobile is a regular five-passenger, four-door pickup not like different Ford vans such because the F-150 that begin with two doorways and solely seat two or three individuals.
Ford stated the Maverick will come normal with a hybrid gas-electric powertrain that’s anticipated to have 500 miles of vary on a single tank of fuel. The hybrid automobile is predicted to attain an EPA-estimated 40 mpg gas economic system in metropolis driving, in line with Ford. The corporate declined to launch whole and freeway gas economic system estimates.
Chris Mazur, chief engineer of the pickup, stated the 40 mpg metropolis was Ford’s “rallying cry” for the automobile. He stated gas economic system is a serious consideration for smaller pickups.
“We’re bringing it to win,” he advised CNBC. “It is a white house automobile going into a brand new phase.”
Cox Automotive experiences cargo house is the highest issue – by a large margin – for customers who would think about a compact truck over a extra conventional SUV, adopted by gas effectivity and value.
Analysts have stated the Maverick would have to be priced effectively under the Ford Ranger and different midsize pickups to be aggressive within the U.S. market. A two-door model of the Ranger begins at about $25,000. A four-door mannequin begins at about $27,000, in line with Ford’s web site.
The Maverick will begin at $19,995, in line with Ford.
A mixture of automotive and truck
Not like Ford’s different pickups, the Maverick will likely be assembled by a course of the auto trade calls “unibody” building. The method, which is how automobiles are produced, is the place the body/physique of the automobile are one. That compares to “body-on-frame” building for many pickups and a few vans and SUVs, which mixes the physique and body of the automobiles towards the top of manufacturing.
Essentially the most notable unibody pickup presently available on the market is the midsize Honda Ridgeline. Such building usually permits for a smoother experience, nevertheless much less functionality than a standard truck.
The smaller measurement of the Maverick will enable for simpler entry to the automobile’s mattress and cabin in contrast with bigger pickup vans, Ford stated.
The automobile’s normal 2.5-liter four-cylinder hybrid powertrain is rated at 191 horsepower and 155 pound toes of torque. A 2.0-liter fuel engine rated at 250 horsepower and 277 pound toes of torque additionally will likely be accessible.
The pickup is being produced at Ford’s Hermosillo plant in Mexico alongside its new Ford Bronco Sport SUV. The automobiles share the identical base, also referred to as a platform.
Compact automobiles with pickup beds have come and gone a number of occasions all through the American auto trade.
Most notably, the Ford Ranchero and Chevrolet El Camino beginning within the Fifties and Nineteen Sixties, and, extra not too long ago, the Subaru Baja from the 2000s. Hyundai is coming into the small U.S. pickup market with the Santa Cruz, a small SUV-like automobile that is scheduled to go on sale this summer season.
2022 Hyundai Santa Cruz
Ford expects to distinguish the Maverick from earlier automobiles in addition to the Santa Cruz by making it a extra conventional truck. It is a plan just like its not too long ago unveiled electrical F-150 pickup truck.
“It is unmistakably a Ford truck,” stated Heath Hilliard, Maverick inventive exterior designer.