Ford already has 20K reservations for brand new electrical pickup
The automaker revealed the automobile at 9:30 p.m. ET Wednesday evening throughout an elaborate presentation on the firm’s world headquarters in Dearborn, Michigan. The corporate’s shares jumped 3.3% in Thursday morning buying and selling.
“The response has been nice,” Farley mentioned throughout an interview on “Squawk Field.” “With 20,000 orders already, we’re off to the races.”
The reservations are being carefully watched by the corporate in addition to traders to gauge the curiosity of shoppers in EV pickups, which is an unproven phase that automakers are dashing to enter. They embrace Tesla, Normal Motors and several other start-ups comparable to Rivian, Lordstown Motors and Canoo.
Ford’s sturdy reservations for the F-150 Lightning will not be distinctive. Two days after unveiling the Tesla Cybertruck in November 2019, CEO Elon Musk tweeted that the corporate had taken 146,000 reservations for the metal trapezoid-shaped pickup.
Farley mentioned the F-150 Lightning will probably be a take a look at as as to whether mainstream People really need electrical automobiles.
The wildly in style truck collection has reigned supreme for 44 years, together with 39 because the best-selling automobile general within the U.S. The importance of the truck to Ford cannot be overstated. F-Sequence, which incorporates the F-150 and enormous truck siblings, is the automaker’s revenue engine.
Ford is taking reservations for the automobile on its web site. A refundable $100 deposit is required.
Jeff Kowalsky | AFP | Getty Pictures