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EV Market Stumbles in Q1 2024: High Prices and Limited Affordable Models Dampen Sales Despite Growing Demand



Sales of electric vehicles (EVs) and hybrids in the U.S. declined in the first quarter, as reported on Tuesday by the Energy Information Administration (EIA), a division of the Department of Energy.

In the first quarter of 2024, battery electric vehicle (BEV) purchases fell to 7.0% of total light vehicle sales, down from 8.1% in the last quarter of the previous year. Across the country, the combined sales of hybrids, plug-in hybrids, and electric vehicles decreased to 18.0% of the market from 18.8% in the preceding quarter.

According to the Energy Information Administration, electric vehicle sales saw a 7% increase in the first quarter of 2024 compared to the same period in 2023. This growth aligns with trends observed in California's EV market. However, it's important to note that this increase follows 13 consecutive quarters where sales rose by double-digit percentages.

Update from the Energy Information Administration on Electric and Hybrid Vehicle Sales – May 202

Several elements could be influencing the situation. Sales of mass-market electric vehicles have significantly declined by 17.9%, a trend that seems to be more about product availability than consumer interest. For example, the Chevrolet Bolt EV wasn't produced in the first quarter and was becoming scarce at dealerships, while GM's more affordable Chevy Equinox EV is still not on the market; meanwhile, Nissan has reduced the Nissan Leaf model range to only two versions.

2023 Nissan Leaf

According to the Energy Information Administration, referencing data from Cox Automotive, the purchase price of electric vehicles (EVs) is still approximately $6,900 more than the market average for all vehicles. Additionally, the range of vehicles that qualify for the $7,500 federal EV tax credit—a potential offset to this price difference—has narrowed compared to the previous year.

At the same time, the overall market for light-duty vehicles experienced a downturn, primarily driven by reduced sales in luxury vehicles, notably at a time when luxury models make up 80% of electric vehicle sales. In 2023, luxury vehicles accounted for 18% of all new car sales, but this figure fell to 16% in the first quarter. This downward trend appears connected to a confluence of rising interest rates and increased vehicle prices, following years of widespread price increases. The report highlights that sales of mass-market vehicles are still around 10% lower than they were before the pandemic, in contrast to the luxury vehicle sector, which recovered two years earlier.

2024 Tesla Model Y, provided by Tesla, Inc.

Tesla experienced a slight increase in U.S. sales for the first quarter, with a roughly 4% rise as per Automotive News, which sourced its information from vehicle registrations. However, this growth was insufficient to counterbalance other influencing factors. It's important to mention that the Energy Information Administration (EIA) derived these data trends from Ward’s Intelligence, which similarly relies on registration data.

In the United States, most electric vehicles (EVs) have been marketed as high-end or even luxury products. This trend does not hold globally, and if car manufacturers aim to boost their EV market share in the U.S., introducing more affordable EV options is a crucial strategy.




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Electric vehicle (EV) sales have increased, yet their market penetration has decreased.">Kia’s EV6 has been updated to feature a new design and extended driving range. Meanwhile, BYD has introduced a new plug-in hybrid pickup called the Shark in Mexico. All this and more on Green Car Reports. On the same day that the Biden administration raised tariffs on Chinese EVs to restrict their market entry, BYD launched its Shark plug-in hybrid pickup in Mexico. This vehicle, priced under $55,000 and capable of traveling 62 miles on electric power alone, marks the first brand-new BYD model to launch outside of China, making a significant impact, whether intentional or not. The 2025 Kia EV6 has been unveiled globally with a…

The EV6 could potentially increase its driving distance to about 330 miles or beyond with the new 84-kWh extended-range battery.

Shortly following the announcement of tariff increases by the Biden administration on Tuesday, BYD unveiled a truck that could compete with the Toyota Tacoma and Ford Ranger.

The administration under President Biden has increased tariffs on a range of Chinese products, extending beyond electric vehicles and batteries. Kia has updated its three-row hybrid SUV. Additionally, Subaru is turning to Toyota to expand its electric vehicle offerings. More on these developments can be found here at Green Car Reports. During our initial test drive of Mercedes' electric G-Wagen, we…

Major increases in tariffs are being implemented on Chinese electric vehicles, batteries, steel, among other products, which will significantly alter the entire automotive industry.

Subaru has announced plans to introduce four electric vehicles by 2028, with up to three of these potentially being developed in partnership with Toyota or derived from Toyota models.

In 2025, the Sorento Hybrid will undergo a design update similar to the one introduced in the 2024 models of the non-hybrid Sorento, featuring a notably larger grille.

The G 580 electric SUV, equipped with four motors and a 116 kWh battery, is stepping into the competitive field dominated by Rivian and Hummer.

The expansion of Tesla's Supercharger network is on the horizon, despite the company having laid off a significant portion of the team responsible for its growth. Vinfast introduces a new entertainment interface developed by Sony. Meanwhile, Volkswagen has provided more details regarding the distribution of its ID.Buzz vans in the U.S., although some information remains unclear…

Nearly a year after unveiling the key specifications for the 2025 VW ID.Buzz electric van, Volkswagen has now provided details on the vehicle's features. Despite being several months away, pricing and a configuration tool are still not available.

Vinfast claims to be the global pioneer in integrating the Sony app into the VF 8, marking the company's initial electric vehicle debut in the U.S. last year.

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