Domino’s Pizza pilots driverless supply with Nuro in Houston
The restaurant firm mentioned Monday that an autonomous automotive made by Nuro will begin delivering pizzas in Houston this week as a part of a pilot program.
Clients must place a pay as you go order on Domino’s web site for supply from the chain’s Woodland Heights location. If their order falls inside sure days and occasions, they will select to have Nuro’s R2 robotic drop off their pizza. As soon as the robotic arrives, prospects will enter a novel PIN on its contact display to immediate the doorways to open to allow them to retrieve their pizza. A Domino’s spokeswoman mentioned that the corporate does not have an finish date for the pilot program but.
The R2 robotic is the primary utterly autonomous on-road supply car with none occupants to obtain regulatory approval from the U.S. Division of Transportation. Nuro, which was based by two former members of Google’s self-driving automotive group, raised $500 million in its final funding spherical, which included an funding from Chipotle Mexican Grill.
Over the past decade, Domino’s has invested in expertise to make ordering and receiving a pizza quicker and simpler, serving to it lure prospects away from unbiased pizzerias and different chains, like Papa John’s. Driverless pizza supply is one space of latest focus, though the corporate remains to be years — and even a long time — away from changing its total fleet of drivers.
In 2019, the corporate introduced its partnership with Nuro. Two years earlier than, it researched how shoppers would react to pizza supply from an autonomous automotive with Ford.
Domino’s shares have risen risen 13% within the final yr, giving it a market worth of $15.2 billion. The corporate has benefitted from shoppers’ need for supply throughout the coronavirus pandemic, however analysts are involved about pizza fatigue within the coming months.