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Daimler expects intense competitors if Apple, Alibaba enter automotive market – Information by Automobilnews.eu

Daimler expects intense competitors if Apple, Alibaba enter automotive market


LONDON — The chief govt of Germany’s Daimler believes the automaker will face stiff opposition from tech giants like Google, Apple and Alibaba in the event that they resolve to launch their very own electrical automobiles.

Whereas the tech giants are but to start out promoting their very own vehicles, reviews counsel they may quickly launch merchandise that mix {hardware} and software program as the electrical car race heats up.

“There will likely be intense competitors,” Daimler CEO Ola Kallenius instructed CNBC’s Annette Weisbach on Thursday when requested if he was involved about digital corporations getting into the electrical automobiles market.

“When an business goes by way of transformation, I feel it is pure that new gamers have a look at the business,” he mentioned.

Kallenius mentioned Daimler will “have a look at what the model stands for and take that into the subsequent technological period,” including that the corporate will be capable to construct on its place if it does that nicely.

His feedback come as Mercedes Benz, which is owned by Daimler, launches an electrical model of its flagship S-Class luxurious sedan.

“It is form of the beginning of a brand new period,” Kallenius mentioned, earlier than including that there is numerous “curiosity” surrounding the brand new car.

Pricing for the posh sedan will likely be introduced in the summertime however Kallenius mentioned Daimler expects to earn money on the car from the second it goes on sale.

He added that the variable prices are greater on automobiles with a big electrical battery than they’re on automobiles with a conventional inside combustion engine.

“Our job throughout this decade of transformation is on the one hand to drive the variable prices down and restore in all our segments a margin parity,” Kallenius mentioned.

Electrical car know-how is “nonetheless in its infancy” and there is a “lot of labor to do,” he continued. “Will probably be scaled and we can have technological developments. I am optimistic that we can restore the margins that we’ve been used to.”

Daimler vs. Tesla

Shares of Daimler have skyrocketed over the past 12 months, up greater than 173% year-on-year to commerce at 75 euros ($89) per share on Thursday.

“Now we have optimistic momentum in our inventory,” Kallenius mentioned, including that it is all the way down to improved monetary efficiency and the corporate’s “know-how technique for the longer term.”

Nonetheless, Daimler’s market cap has crashed to simply 80 billion euros at present from round 185 billion euros in 1998. In the meantime, Tesla’s market cap has soared to $694 billion.

“If we have a look at the whole market caps of each single auto participant on the planet proper now, you find yourself with a formidable quantity,” Kallenius mentioned.

He added: “We have to be sure that the distribution of that complete market cap strikes extra in our favor. That is what we’re engaged on.”

Like different automotive producers, Daimler’s enterprise has been negatively affected by the worldwide chip scarcity.

“We are able to promote greater than we will produce at this second,” Kallenius

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Daimler expects intense competitors if Apple, Alibaba enter automotive market – Information by Automobilnews.eu
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