Citroen pitches automobile at TikTok era, Auto Information, Automobilnews
PARIS: France’s Citroen has a brand new car it hopes will attain a market most main carmakers haven’t tapped – drivers as younger as 14.The French automaker’s tiny two-seater Citroen Ami car is powered by a modest 6 kilowatt electrical motor, so beneath French laws it may be pushed by somebody as younger as 14 and no driving licence is required.
The car has a forty five km (27 miles) per hour prime pace, its bodywork is plastic and it has a no-frills inside.
However it has options more likely to enchantment to tech-savvy youngsters and is on sale alongside smartphones and video video games consoles in a serious chain of French electronics shops.In France, to purchase essentially the most fundamental model will price 6,000 euros ($7,100). Citroen mentioned it has to date taken 1,000 orders for the car from clients in France.
“The primary shopper who got here … was a teen and his dad,” mentioned Olivier Garcia, head of merchandise for French electronics retailer Fnac Darty.
He mentioned they have been in search of a safer various to an electrical scooter or a moped, the standard modes of transport younger French folks use to zip round cities.
“In order that’s a share of our clients that’s not negligible,” mentioned Garcia.