Connect with us

Cars & Concepts

BYD’s Electric Ambition: Shark Pick-up Targets South American Giants and Sets Sights on German Market

Published

on

BYD Shark: A New Plug-in Hybrid Pickup for South America

The Chinese contender is openly targeting competitors like the Ford Ranger and Toyota Hilux

Could the Chinese automotive brand BYD be on the verge of dominating the German market? That's what some "experts" seem to suggest. However, the current registration numbers in Germany remain modest. Nonetheless, the company is expanding its global footprint, including a factory in Hungary, and has recently unveiled a pickup truck in Mexico designed for the South American market. Our colleague Fábio Trindade was at the scene.

BYD also has bold aspirations for the Brazilian market. During the launch of the Shark pick-up in Mexico, Motor1.com Brasil had a conversation with Alexandre Baldy, Special Advisor for BYD Brasil, who aims to position the brand among the top three best-selling in the nation by 2028.

The CEO sends out a cautionary message to competitors, announcing plans to release a variety of vehicles this year, ranging from SUVs to sedans, and even introducing the Shark. This unprecedented pick-up truck is expected to debut in the Brazilian market in the latter half of 2024, with a targeted launch window around August to September.

Photo Gallery: BYD Shark (2024)

At the worldwide unveiling in Mexico, the Shark Plug-in Hybrid caught everyone off guard with its starting price of roughly 49,300 Euros and the high-end model fetching approximately 53,200 Euros. Given that the pricing of models sold in Mexico and Brazil are similar, there's a strong likelihood that this pick-up truck could significantly shake up the market.

The CEO has confirmed that BYD's plant in Brazil is slated to commence production on a Semi Knocked Down (SKD) basis in December, with the fully assembled vehicles expected to roll out by June 2025. It is highly likely that the Song Plus model will be the first to go into production, given the strong market receptivity for this and similar models. Additionally, there is potential for the production of the Shark pick-up truck in Brazil, although a final decision has yet to be made. BYD states that the future of the pick-up's production will depend on its market reception in Brazil.

Regarding SUVs, Baldy mentioned that the transition to Flex-Fuel technology is currently in progress, however, he did not provide a forecast for when it will actually be available on the market.

Despite being a rival to the Toyota Hilux, Ford Ranger, and Chevrolet S10, the BYD Shark is slightly larger, measuring 5,457 mm in length, 1,971 mm in width, 1,925 mm in height, with a wheelbase of 3,260 mm. This means it surpasses the Hilux's dimensions by 132 mm in length, 71 mm in width, 110 mm in height, and its wheelbase extends an additional 175 mm. The cargo bed of the BYD Shark can hold up to 835 kg or has a volume of 1,450 liters.

Constructed on a body-on-frame design, this vehicle is set to deliver performance on par with its rivals. It shares its platform with the Fangchengbao series of SUVs. BYD has kept some mechanical specifications under wraps, yet it's confirmed that the vehicle will harness a plug-in hybrid system. This system merges a 1.5-liter turbocharged engine with a duo of electric motors, one at each axle, to produce a combined output exceeding 430 horsepower.

The Mexican website claims that the pick-up truck can accelerate from 0 to 100 km/h in just 5.7 seconds and boasts a total range of 840 km according to the NEDC test cycle. It is capable of covering a distance of 100 kilometers on a single battery charge. According to BYD, to achieve this efficiency, the pick-up utilizes the electric motor for 80 percent of its power, resulting in a consumption rate of 7.5 liters per 100 km.

The pick-up truck comes fully equipped with various high-tech features including a digital instrument panel measuring 10.25 inches, a pivotable 12.8-inch multimedia center similar to those found in the Dolphin or Song Plus models, a 360-degree camera system, a 180-degree underside view capability, a wireless charging pad for smartphones, a sizable 12-inch head-up display, six airbags for enhanced safety, adaptive cruise control, an automatic emergency braking system, lane-keeping assistance, among other advanced functionalities.

China here, China there:

Is the China Sea model suitable for Europe? That's yet to be determined. Even Toyota's Hilux, from the brand fond of hybrids, sports a 2.8-liter diesel engine in our market. However, there's a glimmer of hope: Ford unveiled a Ranger with a plug-in hybrid option in the fall of 2023. Whether this feature will be available in the VW Amarok, which is jointly produced with the Ranger, remains to be seen.

Most Read

LATEST ARTICLES

LATEST ARTICLES

About this Article


Discover more from Automobilnews News - The first AI News Portal world wide

Subscribe to get the latest posts to your email.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

SUBSCRIBE FOR FREE

Advertisement
Automakers & Suppliers3 hours ago

Unveiling Lamborghini’s Latest Innovations: Top-Tier Technology Elevates Italian Luxury Vehicles to New Heights

Moto GP10 hours ago

Ducati’s Dall’Igna Awaits Pramac’s Decision Amid Yamaha’s Interest: The Race Against Time for a Continued Partnership

Moto GP11 hours ago

Joan Mir’s Surprising Continuance with Repsol Honda: A New Two-Year Deal Amidst Challenges

Moto GP11 hours ago

From MotoGP Rivals to Boxing Contenders: Jorge Lorenzo and Dani Pedrosa Set to Clash in the Ring

AI12 hours ago

Revolutionizing Reading: How Rebind Merges Classic Literature with AI for an Interactive Experience

Moto GP12 hours ago

Marc Marquez’s Bold Rejection: Unveiling the Real Reason Behind Turning Down Ducati’s Initial Offer

Politics12 hours ago

Following the Money: Navigating the Complex Terrain of Political Donations Ahead of the July Election

Politics12 hours ago

Ruth Davidson Warns Against Farage Joining Tories, Foresees ‘Battle for the Soul’ of the Party Amidst Election Tensions

Sports12 hours ago

Facing the Finale: Kevin Magnussen Confronts Uncertain F1 Future Amid Contract Expiry and Team Shakeups

Politics13 hours ago

Ruth Davidson Firmly Opposes Nigel Farage Joining Tories, Declares Battle for Party’s Soul Amid Election Tensions

Politics13 hours ago

Ruth Davidson Blasts Idea of Farage Joining Tories as ‘Imbecilic,’ Foresees Battle for Party’s Soul Post-Election

Sports13 hours ago

Sergio Perez’s 2026 Red Bull Seat Hangs in the Balance Despite New Contract, Performance Clauses to Determine Future

Politics13 hours ago

Controversial Candidate Rebrands, Runs Under New Name for Reform UK Amidst Past Islamophobia Accusations

Sports13 hours ago

Brad Pitt and Lewis Hamilton Team Up for High-Octane F1 Drama Set for 2025 Release

Politics14 hours ago

Sir Keir Starmer Eyes Review of Mandatory Voter ID Amid Concerns Over Voter Disenfranchisement

Sports14 hours ago

Alpine Contemplates Major Shift: Considering Customer Team Status and Abandoning Works Renault Engine from 2026

Politics14 hours ago

Sunak’s Wealth Under Scrutiny as Nation Awaits Key Inflation Data Amid Election Tensions

Sports14 hours ago

Flexi-Wing Controversy Flares Up in F1: Red Bull Casts Suspicion on McLaren and Ferrari’s Front Wings

Moto GP3 weeks ago

Enea Bastianini’s Bold Stand Against MotoGP Penalties Sparks Debate: A Dive into the Controversial Catalan GP Decision

Moto GP3 weeks ago

Aleix Espargaro’s Valiant Battle in Catalunya: A Lion’s Heart Against Marc Marquez’s Precision

Moto GP3 weeks ago

Raul Fernandez Grapples with Rear Tyre Woes Despite Strong Performance at Catalunya MotoGP

Sports3 weeks ago

Leclerc Conquers Monaco: Home Victory Breaks Personal Curse and Delivers Emotional Triumph

Sports3 weeks ago

Verstappen Identifies Sole Positive Amidst Red Bull’s Monaco Struggles: A Weekend to Reflect and Improve

Moto GP3 weeks ago

Joan Mir’s Tough Ride in Catalunya: Honda’s New Engine Configuration Fails to Impress

Sports3 weeks ago

Leclerc’s Monaco Triumph Cuts Verstappen’s Lead: F1 Championship Standings Shakeup After 2024 Monaco GP

Sports3 weeks ago

Leclerc Triumphs at Home: 2024 Monaco Grand Prix Round 8 Victory and Highlights

Sports3 weeks ago

Perez Shaken and Surprised: Calls for Penalty After Dramatic Monaco Crash with Magnussen

Sports3 weeks ago

Gasly Condemns Ocon’s Aggressive Move in Monaco Clash: Team Harmony and Future Strategies at Stake

Business3 weeks ago

Driving Success: Mastering the Fast Lane of Vehicle Manufacturing, Automotive Sales, and Aftermarket Services

Business4 weeks ago

Shifting Gears for Success: Exploring the Future of the Automobile Industry through Vehicle Manufacturing, Sales, and Advanced Technologies

Business2 months ago

Driving Innovation and Success: Navigating the Future of the Automobile Industry with Top Trends, Automotive Sales, and Aftermarket Strategies

Business1 month ago

Driving Success in the Fast Lane: Mastering Market Trends, Technological Innovations, and Strategic Excellence in the Automobile Industry

Business1 month ago

Driving Forward: Mastering the Future of the Automobile Industry through Innovation, Market Trends, and Strategic Excellence

Tech4 weeks ago

Driving the Future: Exploring Top Innovations in Automotive Technology for Enhanced Safety, Efficiency, and Connectivity

Business1 month ago

Driving Success: Mastering the Automobile Industry with Key Insights on Vehicle Manufacturing, Automotive Sales, and Beyond

Business4 weeks ago

Hong Kong’s Ambitious Leap: The City’s Strategic Roadmap to Becoming a Global Innovation and Tech Hub

V12 AI REVOLUTION COMMING SOON !

Get ready for a groundbreaking shift in the world of artificial intelligence as the V12 AI Revolution is on the horizon

SPORT NEWS

Business NEWS

Advertisement

POLITCS NEWS

Chatten Sie mit uns

Hallo! Wie kann ich Ihnen helfen?

Discover more from Automobilnews News - The first AI News Portal world wide

Subscribe now to keep reading and get access to the full archive.

Continue reading

×