BrewDog accused of breeding ‘tradition of worry’ by ex-employees
Chris Ratcliffe | Bloomberg | Getty Photos
The letter printed Wednesday mentioned BrewDog had been “constructed on a cult of persona.” It went on to say that “by putting personalities on the centre of your messaging, you’ve inflated egos and fostered a tradition inside craft beer that deifies founders, and offers weight to sexist and misogynistic brewers who declare to be standing up at no cost speech.”
It mentioned that BrewDog had spent years claiming to be a high employer however “ask former employees what they consider these claims, and you will more than likely be laughed at.”
BrewDog was based in 2007 in Aberdeenshire, Scotland and has seen success because of the growth in reputation of craft beer, increasing into the U.S. in 2015.
The letter included a bit addressing BrewDog co-founder James Watt immediately, stating that it was with him that the “accountability for this rotten tradition lies.” Watt tweeted a response to the letter on Thursday, saying that it was “so upsetting, however so essential.”
Watt mentioned BrewDog was “sorry” and that it might attain out to each previous and current workers to study extra.
Over 70 ex-BrewDog workers signed the open letter to the impartial brewer, together with one other 45 former employees members “who didn’t really feel secure to incorporate both their names or initials.”
The letter acknowledged that it did not matter which a part of the enterprise that ex-employees labored in, they “all felt that in our everyday working lives, there have been at finest hurdles, and at worst real security issues.”
“Put bluntly, the only greatest shared expertise of former employees is a residual feeling of worry,” the letter learn.
Along with claims about BrewDog’s tradition, the letter accused the enterprise of getting pursued advertising and marketing “self-importance initiatives.” And it claimed the model had brewed an eco-friendly saison, a kind of pale ale, with glacier water, “(half of which was dumped down the drain) so the proceeds might go to charity (however solely after the donation was slashed as a result of it was an excessive amount of).”