BMW M GmbH management change – Frank van Meel returns as chairman
The change of function comes as M GmbH’s outgoing head, Markus Flasch, takes up a brand new function as head of total automobile improvement for luxurious, higher and mid-range BMW fashions. Throughout his three years at M, Flasch’s management has coincided with a flurry of excellent M fashions, together with the eCoty-winning M2 CS, the primary ever M5 CS and the present M3/M4 fashions together with the quickly to be revealed M3 Touring. BMW’s betting on this momentum in kind will proceed in his new function, encompassing the event and manufacturing of BMW’s wider CLAR mannequin ranges and Rolls-Royce.
Frank van Meel returns along with his personal successes as M’s boss, being answerable for preliminary improvement of the present M3 and M4, which have been broadly praised for his or her dealing with and depth of engineering. His return is simply in time for a really busy 2022, too, with the launch of a good wider number of new fashions due subsequent yr together with an all-new M2, M4 CSL, and its first bespoke SUV and plug-in hybrid fashions.
Subsequent yr may also see M GmbH have fun its fiftieth anniversary, and shortly after will debut the primary collaboration between the BMW M and that i manufacturers with its first all-electric M automotive. M’s motorsport actions may also see a revival by returning to endurance automotive racing in 2023 with an all-new LMDh-class racer that’ll compete within the American ISMA collection.
All of this enlargement is in preparation for the broader automotive trade’s transfer to a low-carbon future. Till then, the BMW M vary shall be a key income generator for the model, giving BMW high-margin fashions that it must promote with the intention to fund its electrification journey. The excellent news for automotive lovers like us is that till then, we’ll be capable of expertise much more selection throughout the M vary, which gained’t be held again underneath its new management.