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BMW Entfernt Traditionelles “i” aus Benzinmodellen zur Vermeidung von Verwechslungen mit Elektrofahrzeugen

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BMW is removing the "i" from the names of its petrol models

The aim is to prevent confusion with the electric vehicles…

For what feels like forever, BMW has featured the "i" at the end of its model names. Initially, this letter was used to differentiate vehicles with electronic fuel injection from those with carburettors. However, the manufacturer has long since discontinued carburettor technology and now has the electric "i" sub-brand. As a result, the letter will now be removed from the petrol model names.

A manager at BMW confirmed the news to BMW Blog. The outlet noted that the upcoming generation of the X3 will feature an M50 variant, as opposed to the current model which is available as an M40i. Bernd Köber, who holds the position of Senior Vice President of BMW Brand and Product Management, mentioned to the outlet that the automaker is now reserving the "i" designation for electric vehicles.

In a market where BMW offers a fully electric i5 alongside its traditional 520i model, it's no wonder that some consumers might find themselves scratching their heads. The lowercase "i" that adorns the name of the model is a legacy feature, but it's worth noting that BMW's electric "i" sub-brand has carved out a notable presence for itself. Moreover, it stands as one of the cleverest naming strategies for electric vehicles out there.

Latest updates from BMW:

It's unclear when BMW will stop using the "i" in their petrol vehicle lineup. However, it will certainly feel odd to spot something like "330" on the back of a 3 Series without the familiar "i" that has become such a foundational standard.

Source: BMW Blog

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