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AUTO NEWS – Toyota Thinks Lexus Has A Product Drawback

Toyota Thinks Lexus Has A Product Drawback

  • by Automobilnews.eu


The present Lexus IS, for instance, has been on sale since 2013 and appears outdated in comparison with its extra fashionable rivals like the brand new BMW three Collection. “I’ve no worries concerning the Toyota lineup, however within the case of Lexus, the cadence is a matter,” Ogawa stated. “So for this yr, the LC convertible is new. Profitwise, it could be OK, however on this sense, the Lexus vendor physique desires to see extra product sooner.”

Ogawa additionally thinks it is troublesome to compete with the corporate’s German luxurious automobile rivals since they use reductions to draw extra patrons and have a bigger product lineup that will get expanded extra regularly. “Aggressive incentives from German manufacturers, specifically, are impacting the market. So we have to change the posh market, which has been robust for us,” he stated.

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AUTO NEWS – Toyota Thinks Lexus Has A Product Drawback
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